Sorry Spock, Emotions Drive Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sorry Spock, Emotions Drive Business PDF full book. Access full book title Sorry Spock, Emotions Drive Business by Adam W. Morgan. Download full books in PDF and EPUB format.
Author: Adam W. Morgan
Publisher: Morgan James Publishing
ISBN: 1642790729
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Author: Adam W. Morgan
Publisher: Morgan James Publishing
ISBN: 1642790729
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: Dylan Evans
Publisher: Oxford University Press, USA
ISBN: 9780192853769
Category : Emotions
Languages : en
Pages : 228
Get Book Here
Book Description
From Darwin to "Star Trek", Evans offers a lively look at the science of emotions and finds that whether we live in the shadow of Times Square or in the depths of the rain forest, all humans feel disgust, joy, surprise, anger, fear, and distress. 20 halftones.
Author: Rachel Hartman
Publisher: Penguin Group
ISBN: 0385668406
Category : Young Adult Fiction
Languages : en
Pages : 377
Get Book Here
Book Description
A new vision of knights, dragons, and the fair maiden caught in between . . . Four decades of peace have done little to ease the mistrust between humans and dragons in the kingdom of Goredd. Folding themselves into human shape, dragons attend court as ambassadors, and lend their rational, mathematical minds to universities as scholars and teachers. As the treaty's anniversary draws near, however, tensions are high. Seraphina has reason to fear both sides. An unusually gifted musician, she joins the court just as a member of the royal family is murdered. While a sinister plot to destroy the peace is uncovered, Seraphina struggles to protect the secret behind her musical gift, one so terrible that its discovery could mean her very life. Seraphina's tortuous journey to self-acceptance will make a magical, indelible impression on its readers.
Author: Nalini Singh
Publisher: Penguin
ISBN: 1101042958
Category : Fiction
Languages : en
Pages : 353
Get Book Here
Book Description
THE FIRST PSY/CHANGELING NOVEL from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian... The book that Christine Feehan called "a must-read for all of my fans." In a world that denies emotions, where the ruling Psy punish any sign of desire, Sascha Duncan must conceal the feelings that brand her as flawed. To reveal them would be to sentence herself to the horror of “rehabilitation”—the complete psychic erasure of everything she ever was…Both human and animal, Lucas Hunter is a Changeling hungry for the very sensations the Psy disdain. After centuries of uneasy coexistence, these two races are now on the verge of war over the brutal murders of several Changeling women. Lucas is determined to find the Psy killer who butchered his packmate, and Sascha is his ticket into their closely guarded society. But he soon discovers that this ice-cold Psy is very capable of passion—and that the animal in him is fascinated by her. Caught between their conflicting worlds, Lucas and Sascha must remain bound to their identities—or sacrifice everything for a taste of darkest temptation…
Author: Walter Abish
Publisher: Knopf
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 248
Get Book Here
Book Description
Does one ever escape from the family? How much do we understand about our own past? How do we come to be who we are? Walter Abish, the internationally acclaimed author of "How German Is It, examines these questions through the prism of his own experience, and confronts and encapsulates the historic upheavals of the mid-twentieth century in this brilliant, deceptively simple, and quietly wrenching account of his two journeys. The first begins in Vienna, where Abish was born in the 1930s in the Jewish, but not-too-Jewish, household of a prosperous perfumer. Then it ricochets around the world as his parents flee first to France (his mother had to sneak alone across the Italian border), then to war-torn Shanghai under Japanese occupation, just ahead of Mao's army, then to Israel. Incapable of understanding his family's desperate situation, Abish as a boy creates his own private world, filtering out precarious and terrifying realities. Abish describes fantastic events in the coolest tones. In precise, haunting detail, he records the perceptions of a child who registers and remembers what he will only later understand. He writes of the day in the park when a stranger suddenly screams "Jews out!" and he and his frail grandmother run for the exit in a panic as the other children and grandmothers stand and watch; the day his father is released by the Gestapo because a man in the room owes him money that he has never tried to collect and says, "Let Abish go--he's okay"; of the time his father speaks to him about inheriting his perfume business, as they stand on the deck of a ship bound for China. The first journey recounts the flight; the second journey chronicles the return: Abish writes about how, in the 1980s, he went on a tour to Germany to launch the translation of his award-winning novel "How German Is It--a book he wrote without ever having set foot there, deliberately, because he wished to elicit the idea of Germanness in what was "a fantasy of Germany." This tour of what to him is an unfamiliar society includes a side trip to Vienna, where he glimpses the life he might have experienced and has the horrifying feeling that he never left. "Double Vision is a book that cuts to the quick. With unflinching candor, humor, and affection, Abish re-creates the way it feels to be a child and to look at your parents and wonder who they are. To be an adult and catch them in every corner of your personality. To look back on the world of your youth and realize both what you noticed and what you missed. It is a stunning achievement.
Author: Richard S. Lazarus
Publisher: Oxford University Press, USA
ISBN: 9780195104615
Category : Psychology
Languages : en
Pages : 340
Get Book Here
Book Description
Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides useful ideas about how to manage our emotions more effectively.
Author: Paul J. Ruditis
Publisher: Penguin
ISBN: 1465459774
Category : Performing Arts
Languages : en
Pages : 712
Get Book Here
Book Description
Celebrate 50 years of one of the longest running and beloved sci-fi franchises with The Star Trek Book. This comprehensive guide to the series delves into the myriad worlds and different dimensions visited by the crew of the U.S.S. Enterprise. Discover the amazing science of Star Trek and how it has influenced real-world technology such as flip phones. Featuring informative and analytical text combined with exciting photography and infographics throughout, The Star Trek Book is broken down into main categories such as science and technology, Starfleet, allies and enemies, and more. Perfect for fans of the various Star Trek TV series, including The Next Generation, Deep Space Nine, Voyager, and Enterprise, The Star Trek Book details everything you need to know about 50 years of excitement and adventure on the final frontier. ® & © 2016 CBS Studios Inc. © 2016 Paramount Pictures Corporation. STAR TREK and related marks are trademarks of CBS Studios Inc. All Rights Reserved.
Author: Jane Nelsen, Ed.D.
Publisher: Harmony
ISBN: 0307383148
Category : Family & Relationships
Languages : en
Pages : 370
Get Book Here
Book Description
Completely updated to report the latest research in child development and learning, Positive Discipline for Preschoolers will teach you how to use methods to raise a child who is responsible, respectful, and resourceful. Caring for young children is one of the most challenging tasks an adult will ever face. No matter how much you love your child, there will be moments filled with frustration, anger, and even desperation. There will also be questions: Why does my four-year-old deliberately lie to me? Why won’t my three-year-old listen to me? Should I ever spank my preschooler when she is disobedient? Over the years, millions of parents just like you have come to trust the Positive Discipline series and its commonsense approach to child-rearing. This revised and updated third edition includes information from the latest research on neurobiology, diet and exercise, gender differences and behavior, the importance of early relationships and parenting, and new approaches to parenting in the age of mass media. In addition, this book offers new information on reducing anxiety and helping children feel safe in troubled times. You’ll also find practical solutions for how to: - Avoid the power struggles that often come with mastering sleeping, eating, and potty training - See misbehavior as an opportunity to teach nonpunitive discipline—not punishment - Instill valuable social skills and positive behavior inside and outside the home by using methods that teach important life skills - Employ family and class meetings to tackle behavorial challenges - And much, much more!
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 1101157909
Category : Psychology
Languages : en
Pages : 305
Get Book Here
Book Description
New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
