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Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1119866502
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1119866502
Category : Business & Economics
Languages : en
Pages : 548
Get Book Here
Book Description
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.
Author: Webster's New World Dictionary
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618396016
Category : Reference
Languages : en
Pages : 1552
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Book Description
A newly updated edition of the dictionary features more than 200,000 definitions, as well as revised charts and tables, proofreaders' marks, synonym lists, word histories, and context examples.
Author: Richard Kraut
Publisher: Princeton University Press
ISBN: 0691225125
Category : Philosophy
Languages : en
Pages : 391
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Book Description
Aristotle's Nicomachean Ethics, which equates the ultimate end of human life with happiness (eudaimonia), is thought by many readers to argue that this highest goal consists in the largest possible aggregate of intrinsic goods. Richard Kraut proposes instead that Aristotle identifies happiness with only one type of good: excellent activity of the rational soul. In defense of this reading, Kraut discusses Aristotle's attempt to organize all human goods into a single structure, so that each subordinate end is desirable for the sake of some higher goal. This book also emphasizes the philosopher's hierarchy of natural kinds, in which every type of creature achieves its good by imitating divine life. As Kraut argues, Aristotle's belief that thinking is the sole activity of the gods leads him to an intellectualist conception of the ethical virtues. Aristotle values these traits because, by subordinating emotion to reason, they enhance our ability to lead a life devoted to philosophy or politics.
Author: Vincent Nichols
Publisher: SPCK
ISBN: 0281078378
Category : Religion
Languages : en
Pages : 63
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Book Description
‘Hope is not the product of opinion or argument . . . There has to be something else – an impetus to act, a vision, something that fires our imagination.’ At a time when many feel defeated by the world’s problems, Vincent Nichols reminds us why we need to hold on to hope – and how we can offer genuine hope to those who need it most. With questions for reflection at the end of each chapter, this stirring book will encourage people of all faith backgrounds to come together and work towards a better future for all. ‘What makes us human? . . . What holds us together across cultures, religions, gender and many other differences? Cardinal Nichols’ answers are both deeply realistic and deeply hopeful.’ Justin Welby, Archbishop of Canterbury ‘This book . . . is an important call to action, and one that will encourage real-life transformation.’ Ben Cooley, Chief Executive, Hope for Justice
Author: Linda Trinkaus Zagzebski
Publisher: Oxford University Press
ISBN: 0190655844
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
In Exemplarist Moral Theory of Linda Zagzebski presents an original moral theory based on direct reference to exemplars of goodness, whom we identify through the emotion of admiration. Using examples of heroes, saints, and sages, she shows how narratives of exemplars and empirical work on the most admirable persons can be incorporated into the theory to serve both theoretical and practical purposes.
Author: D. A. Rohatyn
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111396037
Category : Philosophy
Languages : en
Pages : 140
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Book Description
No detailed description available for "Naturalism and deontology".
Author: Forrest Baird
Publisher: Routledge
ISBN: 1315510154
Category : Philosophy
Languages : en
Pages : 1594
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Book Description
First published in 1961, Forrest E. Baird's revision of Philosophic Classics continues the tradition of providing generations of students with high quality course material. Using the complete works, or where appropriate, complete sections of works, this anthology allows philosophers to speak directly to students. Esteemed for providing the best available translations, Philosophic Classics: From Plato to Derrida, features complete works or complete sections of the most important works by the major thinkers, as well as shorter samples from transitional thinkers.
Author: Robert Nozick
Publisher: Harvard University Press
ISBN: 0674266277
Category : Philosophy
Languages : en
Pages : 788
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Book Description
In this highly original work, Robert Nozick develops new views on philosophy’s central topics and weaves them into a unified philosophical perspective. It is many years since a major work in English has ranged so widely over philosophy’s fundamental concerns: the identity of the self, knowledge and skepticism, free will, the question of why there is something rather than nothing, the foundations of ethics, the meaning of life. Writing in a distinctive and personal philosophical voice, Mr. Nozick presents a new mode of philosophizing. In place of the usual semi-coercive philosophical goals of proof, of forcing people to accept conclusions, this book seeks philosophical explanations and understanding, and thereby stays truer to the original motivations for being interested in philosophy. Combining new concepts, daring hypotheses, rigorous reasoning, and playful exploration, the book exemplifies how philosophy can be part of the humanities.
Author: Colin Conner
Publisher: Routledge
ISBN: 1135387192
Category : Education
Languages : en
Pages : 456
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Book Description
The four books are intended to be used by students taking BEd or PGCE courses and by teachers in service, taking diploma or higher degree courses in primary education. The material extracted can by used by tutors as a focus for seminars or as reading to back up lectures, and by students as a source for essays or as a starting point for further reading. The books are not intended to be read straight through from cover to cover but can be selectively and flexibly used at various stages in the course. For convenience, the extracts have been organized into a number of sections. Volume 1 comprises extracts which examine primary education from historical, ideological, philosophical, sociological and psychological perspectives. Volume 2 deals with curriculum studies, Volume 3 with school organization and management and Volume 4 with teaching and classroom studies. Because of limitations of space, primary education has been confined to the education of children aged 5 to 11, though the compilers acknowledge that in doing so they may offend those teachers in nursery or middle schools who regard themselves, justifiably, as primary practitioners.
Author: Peter Gordon
Publisher: Psychology Press
ISBN: 9780713040043
Category : Education
Languages : en
Pages : 366
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Book Description
First Published in 1980. Routledge is an imprint of Taylor & Francis, an informa company.
