Author: Vincent Vinikas
Publisher: Iowa State Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Author: David Rogers
Publisher: Dramatic Publishing
ISBN: 9780871295293
Category : American drama
Languages : en
Pages : 102
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Book Description
Author: Jackie Thompson
Publisher:
ISBN: 9780990311508
Category : Crafts & Hobbies
Languages : en
Pages : 228
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Book Description
In "Liquid Soapmaking" you will find clear explanations accompanied by full color photography, tables and charts illustrating how to: a) Successfully create sparkling clear soaps quickly and easily every time. b) Formulate liquid soap so you never have to dissolve a stubborn soap paste again. c) Make the most luxuriously thick shower gels ever. d) Color, fragrance and thicken your liquid soap. e) Add nutritive value with herbal extracts and infusions. f) Extend the shelf life and stability of your soap. g) Formulate your own recipes.
Author: George Henry Hurst
Publisher:
ISBN:
Category : Soap
Languages : en
Pages : 410
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1050
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Book Description
Author: Susan Miller Cavitch
Publisher: Storey Publishing, LLC
ISBN: 1603425918
Category : Crafts & Hobbies
Languages : en
Pages : 192
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Book Description
Making your own soap is fun, easy, and rewarding. In this introductory guide, Susan Miller Cavitch shows you how to craft your own all-natural, wonderfully smelling soaps. Illustrated directions take you through the whole process, from buying supplies to cutting the final bars. With easy-to-follow recipes that range from classics like oatmeal and honey soap to more adventurous combinations using goat milk and borage, you’ll be inspired to make uniquely personal soaps that are gentle on your skin and a pleasure for your nose.
Author:
Publisher: Cononiari LLC
ISBN: 1449960901
Category :
Languages : en
Pages : 312
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Book Description
Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324
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Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author: Sasha Wardell
Publisher: University of Pennsylvania Press
ISBN: 9780812219982
Category : Art
Languages : en
Pages : 152
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Book Description
A straightforward, practical guide for those interested in the boundless possibilities of this ceramic technique. The book contains more than one hundred color illustrations, diagrams, and slip formulas, plus examples of the slipcast work of contemporary ceramicists from around the world.
Author:
Publisher:
ISBN:
Category : Dispensatories
Languages : en
Pages : 1186
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Book Description
