Author: Douglas M. Walls
Publisher: CSU Open Press
ISBN: 9781607328612
Category : Authorship
Languages : en
Pages : 0
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Book Description
Examines the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education.
Author: Tom Standage
Publisher: Bloomsbury Publishing USA
ISBN: 1620402858
Category : History
Languages : en
Pages : 289
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Book Description
Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.
Author: Carrie Marshall
Publisher: BCS, The Chartered Institute for IT
ISBN: 9781780174501
Category :
Languages : en
Pages : 80
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Book Description
Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools.
Author: Rowena Murray
Publisher: Routledge
ISBN: 1317627121
Category : Education
Languages : en
Pages : 192
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Book Description
Writing in Social Spaces addresses the problem of making time and space for writing in academic life and work of the professionals and practitioners who do academic writing'. Even those who want to write, who know how to write well and who have quality publications, report that they cannot find enough time for writing. Many supervisors are unsure about how to help postgraduates improve their writing for thesis and publication. Whilst the problem does presents through concerns with ‘time’, it is also partly about writing practices, academic identities and lack of motivation. This book provides a research-based, theorised approach to the skill of writing whilst retaining a link to writing practices and giving immediate yet sustainable solutions to the writing problem. It supplies new theory and practice on: socializing writing-in-progress and writing with others exploring the alternation of conscious and unconscious, internal and external processes in academic writing whilst in a social grouping Applying social processes in the writing process Using case studies and vignettes of writing in social spaces to illustrate the theory in practice, This book is a valuable resource for academics, scholars, professionals and practitioners, as well as researchers at all stages of their career, and in all disciplines.
Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 0132678020
Category : Business & Economics
Languages : en
Pages : 485
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Book Description
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Author: Howard S. Becker
Publisher: University of Chicago Press
ISBN: 0226041379
Category : Social Science
Languages : en
Pages : 424
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Book Description
Students and researchers all write under pressure, and those pressures—most lamentably, the desire to impress your audience rather than to communicate with them—often lead to pretentious prose, academic posturing, and, not infrequently, writer’s block. Sociologist Howard S. Becker has written the classic book on how to conquer these pressures and simply write. First published nearly twenty years ago, Writing for Social Scientists has become a lifesaver for writers in all fields, from beginning students to published authors. Becker’s message is clear: in order to learn how to write, take a deep breath and then begin writing. Revise. Repeat. It is not always an easy process, as Becker wryly relates. Decades of teaching, researching, and writing have given him plenty of material, and Becker neatly exposes the foibles of academia and its “publish or perish” atmosphere. Wordiness, the passive voice, inserting a “the way in which” when a simple “how” will do—all these mechanisms are a part of the social structure of academic writing. By shrugging off such impediments—or at the very least, putting them aside for a few hours—we can reform our work habits and start writing lucidly without worrying about grades, peer approval, or the “literature.” In this new edition, Becker takes account of major changes in the computer tools available to writers today, and also substantially expands his analysis of how academic institutions create problems for them. As competition in academia grows increasingly heated, Writing for Social Scientists will provide solace to a new generation of frazzled, would-be writers.
Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Author: Jason Falls
Publisher: Pearson Education
ISBN: 0789748010
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Author: Vincent Ralph
Publisher: Penguin UK
ISBN: 0241367433
Category : Young Adult Fiction
Languages : en
Pages : 242
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Book Description
A page-turning new YA thriller for the social media age, perfect for fans of A Good Girl's Guide to Murder and One Of Us Is Lying. Ten years ago, Jess's mother was murdered by the Magpie Man. She was the first of his victims, but not the last. Now Jess is the star of a YouTube reality series and she's using it to catch the killer once and for all. The whole world is watching her every move. And so is the Magpie Man. Longlisted for the Branford Boase Award 2021 Shortlisted for the Coventry Inspiration Book Awards 2021
Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9819994969
Category :
Languages : en
Pages : 618
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Book Description
