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Author: Alexander V. Laskin
Publisher: Rowman & Littlefield
ISBN: 1498573517
Category : Language Arts & Disciplines
Languages : en
Pages : 206
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Book Description
Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.
Author: Alexander V. Laskin
Publisher: Rowman & Littlefield
ISBN: 1498573517
Category : Language Arts & Disciplines
Languages : en
Pages : 206
Get Book Here
Book Description
Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.
Author: Sam Duncan
Publisher: Anthem Press
ISBN: 1785275062
Category : Sports & Recreation
Languages : en
Pages : 178
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Book Description
This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.
Author: Xigen Li
Publisher: Routledge
ISBN: 1317378318
Category : Social Science
Languages : en
Pages : 389
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Book Description
Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
Author: James Everett Katz
Publisher:
ISBN: 9781907697128
Category : Art
Languages : en
Pages : 467
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Book Description
This volume brings together papers given at a major conference jointly organized by the Center for Mobile Communication Studies at Rutgers University and Liberty Science Center. Presented by leading thinkers and museum experts, the papers provide an incisive, up-to-the-minute analysis of trends in the use of mobile devices by museum audiences, with a special focus on outreach efforts to under-served communities.
Author: Jamie Turner
Publisher: FT Press
ISBN: 013217300X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Jason Vincent A. Cabañes
Publisher: Springer Nature
ISBN: 9402417907
Category : Social Science
Languages : en
Pages : 215
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Book Description
This edited volume brings together cutting-edge studies from emerging scholars of East/Southeast Asia who explore the role of mobile media in the contemporary transformation of the region’s social intimacies, from the romantic to the familial to the communal. By providing a regional and transnational overview of such studies, it affords new insights into how these mobile technologies have contributed to the rise of ‘glocal intimacies’. This pertains to the normalisation and intensification of how people’s relationships of closeness are entangled in the ever-shifting and constantly negotiated flows between global modernity and local everyday life. In providing case studies of mobile media and glocal intimacies, the chapters in the volume attend to a broad range of countries that include China, Korea, Malaysia, the Philippines, Singapore, Vietnam, and Taiwan. This illustrates the differing ways in which mobile media might be embedded in the region’s divergent articulations of social intimacies, which reflect the ongoing tensions between Western and Asian imaginaries of modernity. The chapters also discuss a wide array of mobile media that people use, from social media platforms like Facebook and Instagram, to messaging apps like KakaoTalk and WhatsApp, to dating apps like Tinder and Blued. This allows for a mapping out of the different levels of impact that mobile media might have on social intimacies in a region that contains some of the most technologically advanced as well as the most technologically behind societies in the world. In summary, this book allows readers to take a comparative approach to understanding the complexity of the glocal intimacies that are emerging from the ways people in Asia use mobile media to reconfigure their local ties and to enact global relationships. This volume will benefit students, academics, and researchers who are keen in media and communication, cultural studies, sociology, anthropology, and Asian studies. “This exciting and much-needed book will greatly advance our efforts to decolonise media and communications research. The chapters offer empirically rich and nuanced accounts that challenge the dominant paradigms about mediated intimacy.” Mirca Madianou, Goldsmiths, University of London “This collection develops the original concept of ‘glocal intimacies’ to describe how mobile media have become a crucial site where new social intimacies are enacted, reinforced and transformed in Asia. It introduces fresh empirical research from emerging scholars to furnish deep theoretical insights into these imaginaries and practices.” Audrey Yue, National University of Singapore
Author: Aguado, Juan Miguel
Publisher: IGI Global
ISBN: 1466688394
Category : Technology & Engineering
Languages : en
Pages : 467
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Book Description
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
Author: Melissa Gregg
Publisher: John Wiley & Sons
ISBN: 0745637469
Category : Social Science
Languages : en
Pages : 232
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Book Description
This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.
Author: Dale F. Eickelman
Publisher: Indiana University Press
ISBN: 9780253342522
Category : Communication
Languages : en
Pages : 246
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Book Description
This second edition of a collection of essays reports on how new media-fax machines, satellite television and the Internet - and the new uses of older media-cassettes, pulp fiction, the cinema, the telephone and the press - shape belief, authority and community in the Muslim world. The chapters in this work, including new chapters dealing specifically with events after September 11, 2001, concern Indonesia, Bangladesh, Turkey, Iran, Lebanon, the Arabian Peninsula, and Muslim communities in the United States and elsewhere. The book suggests new ways of looking at the social organization of communications and the shifting links among media of various kinds in local and transnational contexts. The extent to which today's new media have transcended local and state frontiers and have reshaped understanding of gender, authority, social justice, identities and politics in Muslim societies emerges from this work.
Author: Gashaw Abeza
Publisher: World Scientific
ISBN: 9811237670
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
