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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Digital Business Academy
Publisher:
ISBN:
Category :
Languages : en
Pages : 466
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Book Description
The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales. The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing. In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn. Inside we cover: ● An introduction to social media marketing and how it's used in the modern day ● How to prepare for the challenges and emerging trends that the 2021's bring to the digital marketing landscape ● How to develop the right mindset for social media marketing ● An inside look at the latest must-know trends you need to look out for in the future ● Step-by-step guides to various aspects of social media marketing from email marketing to backlinks ● A thorough run-down of everything related to branding and how to build a powerful brand ● How to utilize all the tools used for social media marketing ● And much, much more Because there's thousands of people just like you trying to jump into the world of social media marketing. How do you rise above the noise and make your presence known? This book will give you that much needed leg up on your competition. The slight edge you need to finally begin making an impact with social media marketing. If you're really looking to succeed in the digital marketing sphere then this book is essential. Without it your page may never reach its first 100 followers. Grab a copy today and begin making your mark in social media marketing!
Author: Aleksej Heinze
Publisher: Taylor & Francis
ISBN: 1317422120
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 0470944218
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Author: Jeremy Preace
Publisher:
ISBN:
Category :
Languages : en
Pages : 788
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Book Description
Are you worried about your current job? Is your company closed? Are you looking for a new job? Don't Worry! It's time to react! ★ Discover how 2021 Social Trends Will Light the Way ★ Social media marketing is the job of the future! You can't deny it...This 4 books bundle is all you need! REVISED & UPDATED EDITION!! Social media marketing 2021 includes: ✓ Book 1 - Social media marketing for beginners Don't worry if you are a beginner, this guide will start from the basics to expert techniques. ✓ Book 2 - Instagram marketing There are a lot of secrets to discover about Instagram! Are you ready to build a large following FAST and convert those followers into DOLLARS? ✓ Book 3 - Facebook advertising The best strategies on Facebook to promote your business, increase your income using the Facebook marketing campaign and avoid common mistakes! ✓ Book 4 - Google Adwords The best Google Adwords guide: Local SEO, Compelling Ads, Optimizing for Conversions, Optimize Your AdWords Campaign... AND MORE!!! What are you waiting for? Get your copy today ... Scroll to the top of the page and select the buy now button!
Author: Michelle Krasniak
Publisher: John Wiley & Sons
ISBN: 1119696879
Category : Business & Economics
Languages : en
Pages : 791
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Book Description
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Author: Stephan Dahl
Publisher: SAGE
ISBN: 1473910684
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website.
Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 0470932996
Category : Social Science
Languages : en
Pages : 848
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Book Description
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Author: Michael Branding
Publisher:
ISBN: 9781801698757
Category :
Languages : en
Pages : 970
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Book Description
★★55% OFF for Bookstores! LAST DAYS!★★ If you want to make over 13,487$ a month with social media marketing, then keep reading! Your Customers will Never Stop to Use this Amazing Book! Over the last 5 years, social media marketing and online commerce have seen a growth of over 323% and this trend will not change very soon. This should not come as a surprise, considering people are spending the majority of their time on Instagram, TikTok, Facebook and Youtube. This is why you need to start marketing online as soon as possible following the right strategies. In this 3 in 1 bundle you will find every strategy that has allowed us to scale our online business to over 13,000$ a month using social media marketing. But that is not all. Here is what you will discover in this 3 in 1 bundle: The 5 most important steps to follow to digitize your business in the most effective way The secret strategies used by big companies to select the best influencers to collaborate with and how you can sign incredible deals for your business The 8 proven steps to format a blog that ranks high on Google and that users cannot stop reading The 6 secret steps to every effective social media marketing plan and how you can use them to take your online business to the next level The KPIs used by the most successful online businesses to monitor results and increase sales How to effectively use Facebook to build your online presence and leverage it to make money The reason why Instagram followers do not matter and what you should focus on instead to increase sales and much, much more! The beauty of social media and digital marketing is that it is not relevant how much you can spend on advertising. You can start even on a low budget and get amazing results! This is the best time to start focusing on your company or personal brand online presence, as people are spending more time than ever on their phones. It is time to turn their attention into sales! Buy Now and Let Your Customers Become Addicted to this Awesome Book!
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
