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Author: Zoe Hurley
Publisher: Emerald Group Publishing
ISBN: 1802627553
Category : Social Science
Languages : en
Pages : 185
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Book Description
Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing.
Author: Zoe Hurley
Publisher: Emerald Group Publishing
ISBN: 1802627553
Category : Social Science
Languages : en
Pages : 185
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Book Description
Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing.
Author: Susan Petrilli
Publisher: Taylor & Francis
ISBN: 1040132944
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
This collection brings together perspectives on the interplay of communication, dialogue, and responsibility, exploring communicative acts of disruption toward a social environment attuned to short-sighted individualism. Semioethics highlights the condition of inevitable entanglement with the other at the origin of sociality, which demands a response to the other based on listening and accountability. The volume introduces readers to the theoretical foundations of semioethics, an emergent direction within sign and language studies which relies upon a commitment to otherness, unindifference, and dialogue. Building on the dialogic approaches of Mikhail Bakhtin and Emmanuel Levinas, chapters, grouped into five sections, are all guided by the notion of responsibility toward the other outside do ut des logic and greedy exchange. This collection highlights the ways in which semioethics considers the ethical implications of the signs that mediate dialogue among persons in the social sphere, public and private, sacred and profane. It presupposes the notion that signs are only meaningful in their relation to other signs and the intersubjectivity among persons in dialogue. Chapters also variously examine how the interplay of semioethics and dialogue underpins public life and the existential gifts that sustain a healthy polis. This book will be of interest to scholars in semiotics, dialogue research, communication ethics, and philosophy of communication.
Author: Nataša Lacković
Publisher: Springer Nature
ISBN: 3031470443
Category :
Languages : en
Pages : 242
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668474735
Category : Social Science
Languages : en
Pages : 792
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Book Description
The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Jenny Mollen
Publisher: Nacellebooks
ISBN: 9781737380115
Category :
Languages : en
Pages : 266
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Book Description
The novel centers on Maddie, an unemployed thirty-something copywriter whose career has taken a back seat to motherhood. When her family moves to New York, she meets the enigmatic and gorgeous Daphne Cole - an Instagram mommy influencer with millions of followers and a soft spot for Maddie. Maddie finds herself with an unlikely new best friend, getting a taste of the access, fame and unlimited chickpea puffs that power Daphne's life. But soon enough, Maddie begins to suspect this world isn't as picture perfect as it seems to be. Will she be able to pull herself out of the dark fantasy and back to reality?
Author: Anna Bianchi
Publisher: Routledge
ISBN: 1000294668
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.
Author: Tareq Ahram
Publisher: Springer
ISBN: 3030204545
Category : Technology & Engineering
Languages : en
Pages : 681
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Book Description
This book addresses emerging issues resulting from the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. The book is based on two AHFE 2019 Affiliated Conferences – on Artificial Intelligence and Social Computing, and on Service, Software, and Systems Engineering –, which were jointly held on July 24–28, 2019, in Washington, DC, USA.
Author: Ramos, Célia M.Q.
Publisher: IGI Global
ISBN: 1799819485
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9811546584
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Author: Mohd Fauzi bin Sedon
Publisher: Springer Nature
ISBN: 2384762591
Category : Electronic books
Languages : en
Pages : 1137
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Book Description
