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Author: Prof. Dr. Sedat CERECI
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
ISBN: 6052818336
Category : Social Science
Languages : en
Pages : 41
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Book Description
Life is based on technological base in modern age and everybody uses technological products and the world agenda is based on technology too. People have communicated face to face for thousands years and technology provided people easy techniques to communicate and the world changed the age. Media brought many different messages and colours to the world in 19.th century and messages and colours increased in the beginning of 20.th century. People me different forms and different approaches via media and extended their lives. Any technological product eased people’s lives and provided them more facilities. Modern age created a competition and race atmosphere in the world and all people try to prove themselves in the hectic and tense atmosphere of modern age. Social media is the most available way to prove themselves and everybody can reveal all the properties via social media. By the way, social media became the most famous competition arena and turned into the most widespread show tools. Many people share their photographs and messages and watch the messages of others and watch the world. Social media is perceived as the mirror of the world and opinions and images of everybody in the world.
Author: Prof. Dr. Sedat CERECI
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
ISBN: 6052818336
Category : Social Science
Languages : en
Pages : 41
Get Book Here
Book Description
Life is based on technological base in modern age and everybody uses technological products and the world agenda is based on technology too. People have communicated face to face for thousands years and technology provided people easy techniques to communicate and the world changed the age. Media brought many different messages and colours to the world in 19.th century and messages and colours increased in the beginning of 20.th century. People me different forms and different approaches via media and extended their lives. Any technological product eased people’s lives and provided them more facilities. Modern age created a competition and race atmosphere in the world and all people try to prove themselves in the hectic and tense atmosphere of modern age. Social media is the most available way to prove themselves and everybody can reveal all the properties via social media. By the way, social media became the most famous competition arena and turned into the most widespread show tools. Many people share their photographs and messages and watch the messages of others and watch the world. Social media is perceived as the mirror of the world and opinions and images of everybody in the world.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Chris Melde
Publisher: Springer Nature
ISBN: 3030472140
Category : Social Science
Languages : en
Pages : 334
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Book Description
The ubiquity of the internet and social media has influenced the lives of people across the globe, including young people involved in street gangs and troublesome youth groups. This development raises important questions about the causes, features, and consequences of online gang behavior, as well as the consequences of this new phenomenon for gang prevention and intervention. In this edited volume, members of an international network of gang researchers, the Eurogang Program of Research, present findings and insights from recent academic gang studies focused on the use of internet and social media. It focuses on online features of gangs and the consequences of social media for the study of these groups. The second section of the book focuses on the meaning of online media for the prevention, monitoring and intervention of gangs, and for gang disengagement processes. This is the first volume focused on the role of internet and social media in the study of gangs. Providing much needed insights into online gang processes, it will appeal to students and researchers interested in gangs and juvenile delinquency, and to professionals, practitioners, and policy-makers working on preventing or reducing gang involvement and delinquent behavior.
Author: Yan Jin
Publisher: Routledge
ISBN: 1000542963
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Author: Mark Durkin
Publisher: Taylor & Francis
ISBN: 1317217659
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Author: Bowen, Gordon
Publisher: IGI Global
ISBN: 1466665963
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Author: Hung Phu Bui
Publisher: Frontiers Media SA
ISBN: 2832536484
Category : Science
Languages : en
Pages : 206
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Book Description
technologies, in education. A large body of research has attempted to measure the extent to which social media change human communication. In education, researchers and educators have employed social media to increase students’ engagement inside and outside the classroom. They have been exploring the effects of the use of social media on the learning outcome, and learners’ beliefs and experiences. However, some of their endeavors are inconclusive. As the effects of social media in education are context-sensitive, research results reflecting different contexts around the world will contribute to the literature on social media and education. Student engagement in learning, a growing interest in educational research, is widely believed to contribute to the success of learning. The contemporary literature shows that students can engage in learning affectively, behaviorally, and cognitively. Recent studies are also interested in using technology to mediate students’ social and metacognitive engagement in learning. As student engagement is a multidimensional area, interdisciplinary studies have recently expanded their literature. The use of social media to increase student engagement in learning remains underexplored.
Author: Y. Tony Yang
Publisher: Springer Nature
ISBN: 3031369890
Category : Law
Languages : en
Pages : 230
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Book Description
Vaccine Law and Policy is the first book on vaccine law and policy written specifically for the general public or an educated lay audience without legal background. It offers comprehensive but accessible coverage of key aspects of vaccine law and policy, from product development and intellectual property protections, to regulation, public mandates, and vaccine injury claims. The COVID-19 pandemic sparked a growing interest in learning more about vaccine law and policy, as vaccine development, access, safety and requirements became relevant to hundreds of millions of people worldwide. This book covers United States law in most detail, but the developments and trends described have parallels in many countries, and the United States model and its actions influence others. Some of the most widely used vaccines against COVID-19 - mRNA vaccines – were developed in the United States, and choices made in the United States impact other countries. United States law currently has so much to say about vaccines. From the federal mandate President Biden enacted requiring federal employees to be vaccinated against COVID-19, to the growing number of private employers requiring vaccines to return to work, vaccine law has become a prevalent topic in everyday life. But there is little writing about the legal aspects of vaccines directed at the general public or an educated lay audience without a legal background. Vaccine Law and Policy will not only be invaluable to professionals implementing vaccine law and policy, but also to regulators, public health officials, and scientific researchers. Vaccine Law and Policy covers the wide range of laws and policies that impact the field. These include, among others, regulatory oversight by the FDA, one of the most influential bodies in drug and vaccines regulation worldwide, enforcement, and regulation of the research and development of vaccines; vaccine mandates for children and in the workplace, and medical, religious, and philosophical exemptions to them; patent law and other intellectual property protections such as trademark, trade secret, unfair competition, and copyright law; compensation for vaccine injuries under the National Vaccine Injury Compensation Program (NVICP) and other avenues of liability; safety monitoring; access to vaccines, their promotion, and issues related to funding and costs. The book will also discuss issues related to anti-vaccine movements and vaccine advocacy.
Author: Guojun Hong
Publisher: CRC Press
ISBN: 1351241559
Category : Technology & Engineering
Languages : en
Pages : 358
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Book Description
Hydraulic research is developing beyond traditional civil engineering to satisfy increasing demands in natural hazards, structural safety assessment and environmental research. Hydraulic Engineering V contains 40 technical papers from the 5th International Technical Conference on Hydraulic Engineering (CHE 2017), held in Shanghai (China) 15—17 December 2017. The conference served as a major forum to promote technological progress and activities, technical transfer and cooperation, and opportunities for engineers and researchers to maintain and improve scientific and technical competence in the field of hydraulic engineering, environment and safety engineering, and other related fields. The selected papers mainly focus on theory and technologies related to hydraulic engineering, ecological structures in hydraulic engineering, stability and risk of hydraulic structures, estuary improvement and shoreline restoration, river engineering and sediment transport, dredging technology and equipment, flood hazards and innovative control measures, complex flow modelling, environmental hydraulics and hydrology, water purification, wastewater treatment, and geotechnical aspects in hydraulic engineering. Hydraulic Engineering V will be of interest to academics and engineers involved in Hydraulic Engineering and Environmental Engineering.
Author: Tenford Chitanana
Publisher: Taylor & Francis
ISBN: 1040121144
Category : Political Science
Languages : en
Pages : 273
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Book Description
This book investigates the role of the internet and social media in political processes in non-western and non-democratic contexts. Using Zimbabwe as a case study, the book demonstrates how activists and ordinary people deploy social media, particularly Facebook, to subvert an enduring hegemonic state. However, the book also highlights how authoritarian regimes are in turn learning and adapting to the information age, challenging the impact of digital activism. Studies of digital activism in the Global South are often centred around democracy, but this book paints a more complex picture, examining the role and effect of digital activism in challenging state hegemony in authoritarian contexts. The book notes that while communication technologies help mediate activism, they are also simultaneously constrained by pre-existing and emergent challenges tied to the social and political context and the inherent limitations of those technologies. The book investigates the tactics used by digital activists, the contextual factors and restrictive political environment they operate in, including the role of pro-government activists, and ultimately, the impact of digital activism given these constraints. From the case of Zimbabwe, the book builds out a broader theoretical analysis of the evolution of ‘third world protest’ in the digital age, examining the limitations of activists’ actions and the ideological deficit in online activism to ferment a virulent counter hegemony.
