Author: Mark Y. Herring
Publisher: McFarland
ISBN: 0786479361
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
Social media have accelerated communication, expanded business horizons and connected millions of individuals who otherwise would never have met. But not everything social media touch turns to gold--much of it is brass. Social networking sites are used by scammers, criminals and sexual predators, and many people now self-diagnose illness based on misinformation shared online. Businesses make great claims about social media as a marketing tool but few show any real returns. We communicate through social media but are we really saying anything? Is social media doomed to be a conduit of narcissism or can it become a channel for responsible communication? Can social networking overcome its manifold violations of privacy? Must we sacrifice our identities in order to tweet or "friend" our associates? This book examines some of the legal and ethical issues surrounding social media, their impact on civil discourse and their role in suicides, murders and criminal enterprise.
Social Media and the Good Life
Author: Mark Y. Herring
Publisher: McFarland
ISBN: 0786479361
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
Social media have accelerated communication, expanded business horizons and connected millions of individuals who otherwise would never have met. But not everything social media touch turns to gold--much of it is brass. Social networking sites are used by scammers, criminals and sexual predators, and many people now self-diagnose illness based on misinformation shared online. Businesses make great claims about social media as a marketing tool but few show any real returns. We communicate through social media but are we really saying anything? Is social media doomed to be a conduit of narcissism or can it become a channel for responsible communication? Can social networking overcome its manifold violations of privacy? Must we sacrifice our identities in order to tweet or "friend" our associates? This book examines some of the legal and ethical issues surrounding social media, their impact on civil discourse and their role in suicides, murders and criminal enterprise.
Publisher: McFarland
ISBN: 0786479361
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
Social media have accelerated communication, expanded business horizons and connected millions of individuals who otherwise would never have met. But not everything social media touch turns to gold--much of it is brass. Social networking sites are used by scammers, criminals and sexual predators, and many people now self-diagnose illness based on misinformation shared online. Businesses make great claims about social media as a marketing tool but few show any real returns. We communicate through social media but are we really saying anything? Is social media doomed to be a conduit of narcissism or can it become a channel for responsible communication? Can social networking overcome its manifold violations of privacy? Must we sacrifice our identities in order to tweet or "friend" our associates? This book examines some of the legal and ethical issues surrounding social media, their impact on civil discourse and their role in suicides, murders and criminal enterprise.
The Good Drone
Author: Austin Choi-Fitzpatrick
Publisher: MIT Press
ISBN: 0262358468
Category : Technology & Engineering
Languages : en
Pages : 325
Book Description
How small-scale drones, satellites, kites, and balloons are used by social movements for the greater good. Drones are famous for doing bad things: weaponized, they implement remote-control war; used for surveillance, they threaten civil liberties and violate privacy. In The Good Drone, Austin Choi-Fitzpatrick examines a different range of uses: the deployment of drones for the greater good. Choi-Fitzpatrick analyzes the way small-scale drones--as well as satellites, kites, and balloons--are used for a great many things, including documenting human rights abuses, estimating demonstration crowd size, supporting anti-poaching advocacy, and advancing climate change research. In fact, he finds, small drones are used disproportionately for good; nonviolent prosocial uses predominate.
Publisher: MIT Press
ISBN: 0262358468
Category : Technology & Engineering
Languages : en
Pages : 325
Book Description
How small-scale drones, satellites, kites, and balloons are used by social movements for the greater good. Drones are famous for doing bad things: weaponized, they implement remote-control war; used for surveillance, they threaten civil liberties and violate privacy. In The Good Drone, Austin Choi-Fitzpatrick examines a different range of uses: the deployment of drones for the greater good. Choi-Fitzpatrick analyzes the way small-scale drones--as well as satellites, kites, and balloons--are used for a great many things, including documenting human rights abuses, estimating demonstration crowd size, supporting anti-poaching advocacy, and advancing climate change research. In fact, he finds, small drones are used disproportionately for good; nonviolent prosocial uses predominate.
How to Live a Good Life
Author: Jonathan Fields
Publisher: Hay House, Inc
ISBN: 1401946321
Category : Self-Help
Languages : en
Pages : 257
Book Description
Seriously . . . another book that tells you how to live a good life? Don’t we have enough of those? You’d think so. Yet, more people than ever are walking through life disconnected, disengaged, dissatisfied, mired in regret, declining health, and a near maniacal state of gut-wrenching autopilot busyness. Whatever is out there isn’t getting through. We don’t know who to trust. We don’t know what’s real and what’s fantasy. We don’t know how and where to begin and we don’t want to wade through another minute of advice that gives us hope, then saps our time and leaves us empty. How to Live a Good Life is your antidote; a practical and provocative modern-day manual for the pursuit of a life well lived. No need for blind faith or surrender of intelligence; everything you’ll discover is immediately actionable and subject to validation through your own experience. Drawn from the intersection of science, spirituality, and the author’s years-long quest to learn at the feet of masters from nearly every tradition and walk of life, this book offers a simple yet powerful model, the “Good Life Buckets ” —spend 30 days filling your buckets and reclaiming your life. Each day will bring a new, practical yet powerful idea, along with a specific exploration designed to rekindle deep, loving, and compassionate relationships; cultivate vitality, radiance, and graceful ease; and leave you feeling lit up by the way you contribute to the world, like you’re doing the work you were put on the planet to do. How to Live a Good Life is not just a book to be read; it’s a path to possibility, to be walked, then lived.
Publisher: Hay House, Inc
ISBN: 1401946321
Category : Self-Help
Languages : en
Pages : 257
Book Description
Seriously . . . another book that tells you how to live a good life? Don’t we have enough of those? You’d think so. Yet, more people than ever are walking through life disconnected, disengaged, dissatisfied, mired in regret, declining health, and a near maniacal state of gut-wrenching autopilot busyness. Whatever is out there isn’t getting through. We don’t know who to trust. We don’t know what’s real and what’s fantasy. We don’t know how and where to begin and we don’t want to wade through another minute of advice that gives us hope, then saps our time and leaves us empty. How to Live a Good Life is your antidote; a practical and provocative modern-day manual for the pursuit of a life well lived. No need for blind faith or surrender of intelligence; everything you’ll discover is immediately actionable and subject to validation through your own experience. Drawn from the intersection of science, spirituality, and the author’s years-long quest to learn at the feet of masters from nearly every tradition and walk of life, this book offers a simple yet powerful model, the “Good Life Buckets ” —spend 30 days filling your buckets and reclaiming your life. Each day will bring a new, practical yet powerful idea, along with a specific exploration designed to rekindle deep, loving, and compassionate relationships; cultivate vitality, radiance, and graceful ease; and leave you feeling lit up by the way you contribute to the world, like you’re doing the work you were put on the planet to do. How to Live a Good Life is not just a book to be read; it’s a path to possibility, to be walked, then lived.
Why Social Media is Ruining Your Life
Author: Katherine Ormerod
Publisher: Cassell
ISBN: 1788401107
Category : Computers
Languages : en
Pages : 256
Book Description
Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else's life seem better than yours? Does it feel as if you'll never be good enough? Why Social Media is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spans. Why Social Media is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness. Reviews for Why Social Media is Ruining Your Life: 'This book is a call to arms from the eye of the storm' - Emma Gannon, author of The Multi-Hyphen Method 'Enter Ormerod's vital manual, which will help you navigate social media and turn it not into a weapon, but a useful tool' - Pandora Sykes
Publisher: Cassell
ISBN: 1788401107
Category : Computers
Languages : en
Pages : 256
Book Description
Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else's life seem better than yours? Does it feel as if you'll never be good enough? Why Social Media is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spans. Why Social Media is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness. Reviews for Why Social Media is Ruining Your Life: 'This book is a call to arms from the eye of the storm' - Emma Gannon, author of The Multi-Hyphen Method 'Enter Ormerod's vital manual, which will help you navigate social media and turn it not into a weapon, but a useful tool' - Pandora Sykes
Move Fast and Break Things
Author: Jonathan Taplin
Publisher: Little, Brown
ISBN: 0316275743
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The book that started the Techlash. A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon, and Google -- that now determine the future of the music, film, television, publishing and news industries. Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content. The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.
Publisher: Little, Brown
ISBN: 0316275743
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The book that started the Techlash. A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon, and Google -- that now determine the future of the music, film, television, publishing and news industries. Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content. The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.
Everybody (Else) Is Perfect
Author: Gabrielle Korn
Publisher: Simon and Schuster
ISBN: 1982127783
Category : Biography & Autobiography
Languages : en
Pages : 272
Book Description
From the former editor-in-chief of Nylon comes a provocative and intimate collection of personal and cultural essays featuring eye-opening explorations of hot button topics for modern women, including internet feminism, impossible beauty standards in social media, shifting ideals about sexuality, and much more. Gabrielle Korn starts her professional life with all the right credentials. Prestigious college degree? Check. A loving, accepting family? Check. Instagram-worthy offices and a tight-knit group of friends? Check, check. Gabrielle’s life seems to reach the crescendo of perfect when she gets named the youngest editor-in-chief in the history of one of fashion’s most influential publication. Suddenly she’s invited to the world’s most epic parties, comped beautiful clothes and shoes from trendy designers, and asked to weigh in on everything from gay rights to lip gloss on one of the most influential digital platforms. But behind the scenes, things are far from perfect. In fact, just a few months before landing her dream job, Gabrielle’s health and wellbeing are on the line, and her promotion to editor-in-chief becomes the ultimate test of strength. In this collection of inspirational and searing essays, Gabrielle reveals exactly what it’s truly like in the fashion world, trying to find love as a young lesbian in New York City, battling with anorexia, and trying not to lose herself in a mirage of women’s empowerment and Instagram perfection. Through deeply personal essays, Gabrielle recounts her struggles to reconcile her long-held insecurities about her body while coming out in the era of The L Word, where swoon-worthy lesbians are portrayed as skinny, fashion-perfect, and power-hungry. She takes us with her everywhere from New York Fashion Week to the doctor’s office, revealing that the forces that try to keep women small are more pervasive than anyone wants to admit, especially in a world that’s been newly branded as woke. From #MeToo to commercialized body positivity, Korn’s biting, darkly funny analysis turns feminist commentary on its head. Both an in-your-face take on impossible beauty standards and entrenched media ideals and an inspiring call for personal authenticity, this powerful collection is ideal for fans of Roxane Gay and Rebecca Solnit.
Publisher: Simon and Schuster
ISBN: 1982127783
Category : Biography & Autobiography
Languages : en
Pages : 272
Book Description
From the former editor-in-chief of Nylon comes a provocative and intimate collection of personal and cultural essays featuring eye-opening explorations of hot button topics for modern women, including internet feminism, impossible beauty standards in social media, shifting ideals about sexuality, and much more. Gabrielle Korn starts her professional life with all the right credentials. Prestigious college degree? Check. A loving, accepting family? Check. Instagram-worthy offices and a tight-knit group of friends? Check, check. Gabrielle’s life seems to reach the crescendo of perfect when she gets named the youngest editor-in-chief in the history of one of fashion’s most influential publication. Suddenly she’s invited to the world’s most epic parties, comped beautiful clothes and shoes from trendy designers, and asked to weigh in on everything from gay rights to lip gloss on one of the most influential digital platforms. But behind the scenes, things are far from perfect. In fact, just a few months before landing her dream job, Gabrielle’s health and wellbeing are on the line, and her promotion to editor-in-chief becomes the ultimate test of strength. In this collection of inspirational and searing essays, Gabrielle reveals exactly what it’s truly like in the fashion world, trying to find love as a young lesbian in New York City, battling with anorexia, and trying not to lose herself in a mirage of women’s empowerment and Instagram perfection. Through deeply personal essays, Gabrielle recounts her struggles to reconcile her long-held insecurities about her body while coming out in the era of The L Word, where swoon-worthy lesbians are portrayed as skinny, fashion-perfect, and power-hungry. She takes us with her everywhere from New York Fashion Week to the doctor’s office, revealing that the forces that try to keep women small are more pervasive than anyone wants to admit, especially in a world that’s been newly branded as woke. From #MeToo to commercialized body positivity, Korn’s biting, darkly funny analysis turns feminist commentary on its head. Both an in-your-face take on impossible beauty standards and entrenched media ideals and an inspiring call for personal authenticity, this powerful collection is ideal for fans of Roxane Gay and Rebecca Solnit.
Communication and "the Good Life"
Author: Hua Wang
Publisher: ICA International Communication Association Annual Conference Theme Book Series
ISBN: 9781433128561
Category : Communication
Languages : en
Pages : 0
Book Description
What is a «good life» and how can it be achieved? In this volume, communication scholars and media experts explore these fundamental questions about human existence and aspiration in terms of what a «good life» might look like in a contemporary, mediatized society. While in many ways a mediatized society brings us closer to some version of the «good life», it also leads us away from it. The affordances of new technologies seem to have shifted, for many, from an opportunity to an obligation. Rather than choosing when and where to be connected to these larger networks of information and acquaintances, we feel we must be permanently available, thus losing the luxury of controlling our time and attention. This volume illuminates the complexity of our modern era, exploring how society can leverage exciting new opportunities whilst recognizing the complex challenges we face in a time of constant change. It helps us understand how we have come to this point and where we may be going so that we may study the opportunities and the dangers, the chances and the risks, that digital media pose in our quest for some version of «the good life».
Publisher: ICA International Communication Association Annual Conference Theme Book Series
ISBN: 9781433128561
Category : Communication
Languages : en
Pages : 0
Book Description
What is a «good life» and how can it be achieved? In this volume, communication scholars and media experts explore these fundamental questions about human existence and aspiration in terms of what a «good life» might look like in a contemporary, mediatized society. While in many ways a mediatized society brings us closer to some version of the «good life», it also leads us away from it. The affordances of new technologies seem to have shifted, for many, from an opportunity to an obligation. Rather than choosing when and where to be connected to these larger networks of information and acquaintances, we feel we must be permanently available, thus losing the luxury of controlling our time and attention. This volume illuminates the complexity of our modern era, exploring how society can leverage exciting new opportunities whilst recognizing the complex challenges we face in a time of constant change. It helps us understand how we have come to this point and where we may be going so that we may study the opportunities and the dangers, the chances and the risks, that digital media pose in our quest for some version of «the good life».
Social Media Wellness
Author: Ana Homayoun
Publisher: Corwin Press
ISBN: 1506301312
Category : Education
Languages : en
Pages : 240
Book Description
Solutions for navigating an ever-changing social media world Today’s students face a challenging paradox: the digital tools they need to complete their work are often the source of their biggest distractions. Students can quickly become overwhelmed trying to manage the daily confluence of online interactions with schoolwork, extracurricular activities, and family life. Written by noted author and educator Ana Homayoun, Social Media Wellness is the first book to successfully decode the new language of social media for parents and educators and provide pragmatic solutions to help students: Manage distractions Focus and prioritize Improve time-management Become more organized and boost productivity Decrease stress and build empathy With fresh insights and a solutions-oriented perspective, this crucial guide will help parents, educators and students work together to promote healthy socialization, effective self-regulation, and overall safety and wellness. Tips From Teens On Promoting Social Media Wellness "Ana Homayoun has written the very book I’ve yearned for, a must-read for teachers and parents. I have been recommending Ana’s work for years, but Social Media Wellness is her best yet; a thorough, well-researched and eloquent resource for parents and teachers seeking guidance about how to help children navigate the treacherous, ever-changing waters of social media and the digital world." —Jessica Lahey, Author of The Gift of Failure "This is the book I’ve been waiting for. Ana Homayoun gives concrete strategies for parents to talk with their teens without using judgment and fear as tools. This is a guidebook you can pick up at anytime, and which your teen can read, too. I’ll be recommending it to everyone I know." —Rachel Simmons, Author of The Curse of the Good Girl Read About Ana Homayoun in the news: NYTimes, The Secret Social Media Lives of Teenagers NYTImes, How to Help Kids Disrupt ‘Bro Culture’ Pacific Standard, Holier Than Thou IPO: Snapchat and Effective Parenting Parenttoolkit.com, Emojis, Streaks, Stories, and Scores: What Parents Need to Know About Snapchat Los Angeles Review of Books, Life and Death 2.0: When Your Grandmother Dies Online Chicago Tribune, Social Media Footprints are Nothing New, So What Were those Harvard Students Thinking? Today Show, 9 Tips to Help Teens Manage Their Social Media Footprint 5 Ways Parents Can Help Kids Balance Social Media with the Real World
Publisher: Corwin Press
ISBN: 1506301312
Category : Education
Languages : en
Pages : 240
Book Description
Solutions for navigating an ever-changing social media world Today’s students face a challenging paradox: the digital tools they need to complete their work are often the source of their biggest distractions. Students can quickly become overwhelmed trying to manage the daily confluence of online interactions with schoolwork, extracurricular activities, and family life. Written by noted author and educator Ana Homayoun, Social Media Wellness is the first book to successfully decode the new language of social media for parents and educators and provide pragmatic solutions to help students: Manage distractions Focus and prioritize Improve time-management Become more organized and boost productivity Decrease stress and build empathy With fresh insights and a solutions-oriented perspective, this crucial guide will help parents, educators and students work together to promote healthy socialization, effective self-regulation, and overall safety and wellness. Tips From Teens On Promoting Social Media Wellness "Ana Homayoun has written the very book I’ve yearned for, a must-read for teachers and parents. I have been recommending Ana’s work for years, but Social Media Wellness is her best yet; a thorough, well-researched and eloquent resource for parents and teachers seeking guidance about how to help children navigate the treacherous, ever-changing waters of social media and the digital world." —Jessica Lahey, Author of The Gift of Failure "This is the book I’ve been waiting for. Ana Homayoun gives concrete strategies for parents to talk with their teens without using judgment and fear as tools. This is a guidebook you can pick up at anytime, and which your teen can read, too. I’ll be recommending it to everyone I know." —Rachel Simmons, Author of The Curse of the Good Girl Read About Ana Homayoun in the news: NYTimes, The Secret Social Media Lives of Teenagers NYTImes, How to Help Kids Disrupt ‘Bro Culture’ Pacific Standard, Holier Than Thou IPO: Snapchat and Effective Parenting Parenttoolkit.com, Emojis, Streaks, Stories, and Scores: What Parents Need to Know About Snapchat Los Angeles Review of Books, Life and Death 2.0: When Your Grandmother Dies Online Chicago Tribune, Social Media Footprints are Nothing New, So What Were those Harvard Students Thinking? Today Show, 9 Tips to Help Teens Manage Their Social Media Footprint 5 Ways Parents Can Help Kids Balance Social Media with the Real World
The Good Life in a Technological Age
Author: Philip Brey
Publisher: Routledge
ISBN: 113644582X
Category : Philosophy
Languages : en
Pages : 377
Book Description
Modern technology has changed the way we live, work, play, communicate, fight, love, and die. Yet few works have systematically explored these changes in light of their implications for individual and social welfare. How can we conceptualize and evaluate the influence of technology on human well-being? Bringing together scholars from a cross-section of disciplines, this volume combines an empirical investigation of technology and its social, psychological, and political effects, and a philosophical analysis and evaluation of the implications of such effects.
Publisher: Routledge
ISBN: 113644582X
Category : Philosophy
Languages : en
Pages : 377
Book Description
Modern technology has changed the way we live, work, play, communicate, fight, love, and die. Yet few works have systematically explored these changes in light of their implications for individual and social welfare. How can we conceptualize and evaluate the influence of technology on human well-being? Bringing together scholars from a cross-section of disciplines, this volume combines an empirical investigation of technology and its social, psychological, and political effects, and a philosophical analysis and evaluation of the implications of such effects.
The Hype Machine
Author: Sinan Aral
Publisher: Currency
ISBN: 0525574522
Category : Business & Economics
Languages : en
Pages : 417
Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Publisher: Currency
ISBN: 0525574522
Category : Business & Economics
Languages : en
Pages : 417
Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.