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Author: M. Mercedes Galan-Ladero
Publisher: Springer
ISBN: 9783031273766
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Author: M. Mercedes Galan-Ladero
Publisher: Springer
ISBN: 9783031273766
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
ISBN: 303127377X
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Author: Samuel O. Idowu
Publisher: Springer
ISBN: 3030211541
Category : Science
Languages : en
Pages : 419
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Book Description
This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses and corporations, the book addresses all 17 goals and a broad range of industries. Gathering contributions from Africa, Europe and Asia, it presents both critical reviews and case studies. In turn, the book seeks to predict likely developments during the next decade. To do so, it examines evidence from today’s business world and how companies and corporations have been adopting the SDGs since their release. In this regard, it discusses the changes that will be required and how the agenda will affect the continent’s development path. An underlying theme throughout the book is the role of monetary value and investment for sustainable development: whether through financing, enhanced turnaround resulting from a more educated population, or more socially innovative entrepreneurs.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668438860
Category : Business & Economics
Languages : en
Pages : 1235
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Book Description
The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.
Author: Jishnu Bhattacharyya
Publisher: CRC Press
ISBN: 1000408027
Category : Business & Economics
Languages : en
Pages : 945
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Book Description
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author: Virginia Munro
Publisher: Emerald Group Publishing
ISBN: 1800430353
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
CSR for Purpose, Shared Value and Deep Transformation focuses on a new type of CSR, which includes entrepreneurial innovation, sustainable goals and shared and integrated value in a systems-oriented approach for deep transformation. All topics are backed by case studies, academic literature and future research opportunities.
Author: Andrea Perez
Publisher:
ISBN: 9781799880653
Category : COVID-19 (Disease)
Languages : en
Pages : 380
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Book Description
"In light of the new reality imposed by the COVID-19 outbreaks, this book urges the scientific community to study corporate and stakeholder reactions that may lead to changes in CSR, corporate approaches to sustainability and the stakeholders' (consumers, employees, etc) psychology and behavior"--
Author: Nikolaos Apostolopoulos
Publisher: Emerald Group Publishing
ISBN: 1787563766
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Given the compelling need to understand how entrepreneurship can support the Sustainable Development Goals (SDGs) and be appropriately guided, this book explores how entrepreneurial thinking and action can support social change, and investigates alternative entrepreneurship approaches by drawing together different studies.
Author: Mbuso Precious Mabuza
Publisher: Springer Nature
ISBN: 9811397872
Category : Medical
Languages : en
Pages : 343
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Book Description
This book makes an original contribution in addressing contemporary critical discussions and reflections on international health policies, strategies, programmes, systems, diseases, disasters, and public health issues. It includes reflections on how levels of governance, development and technical assistance affect countries’ disaster readiness and health systems. In addressing inequalities between the rich and the poor, and unpacking how this affects public health services, policies, strategies and their collective implementation, the book aspires to improve standards of public health and quality of life for sustainable development globally. It provides a comprehensive overview of international health policies and aid structures, and pays particularly close attention to policies on HIV/AIDS in the workplace, discussing how HIV/AIDS has overshadowed non-communicable diseases (NCDs) such as hypertension and stroke, which are on the rise. This book will be of great benefit to students and researchers, as well as policymakers in governmental and non-governmental organisations, who have an interest in achieving greater sustainability and improved health for populations in low-, middle- and high-income countries. It will be an indispensable book for students in Public Health programmes, and related courses.
Author: Clara Millard Dereudre
Publisher: Taylor & Francis
ISBN: 104009676X
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment. Accused of manipulation and more, marketing is one of the most misused functions and misunderstood professions. The rise of “green marketing” could have been an opportunity for the profession to exhibit its potential to transform business—but instead, there has been a turn to greenwashing, with false claims of environmental friendliness. Now, businesses must evolve, rebalancing social and environmental priorities with economic ones, and it is time for a new era: Positive Impact Marketing. Drawing on almost 30 years of experience in global marketing, management, and strategy with private, public, and nonprofit organizations, this book introduces a framework organized around four key principles, Connect 4 Impact, and shows how these principles must govern marketing to achieve the desired net positive impact. It explains why and how marketing is key to establish sustainability at the core of business models and provides marketers with a toolkit and strategies for collaborating with other business leaders in the organization to guide rapid and effective transformations. This book will be a transformative resource for leaders and managers looking to truly incorporate sustainability into their business models, marketing professionals at all levels, and MBA/BBA students with an interest in sustainable business.
