Social - Local - Mobile PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Social - Local - Mobile PDF full book. Access full book title Social - Local - Mobile by Gerrit Heinemann. Download full books in PDF and EPUB format.
Author: Gerrit Heinemann
Publisher: Springer
ISBN: 3662439646
Category : Business & Economics
Languages : en
Pages : 218
Get Book Here
Book Description
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Author: Gerrit Heinemann
Publisher: Springer
ISBN: 3662439646
Category : Business & Economics
Languages : en
Pages : 218
Get Book Here
Book Description
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Author: L. Hjorth
Publisher: Springer
ISBN: 1137301422
Category : Social Science
Languages : en
Pages : 247
Get Book Here
Book Description
Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
Author: Winston Ma
Publisher: John Wiley & Sons
ISBN: 1119127254
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.” Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.
Author: Michele Willson
Publisher: Bloomsbury Publishing USA
ISBN: 150132019X
Category : Games & Activities
Languages : en
Pages : 319
Get Book Here
Book Description
The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.
Author: Matthew T. Jones
Publisher: PayPal Press
ISBN: 0321792165
Category : Computers
Languages : en
Pages : 240
Get Book Here
Book Description
In "The PayPal Official Insider Guide to Mobile Profits," readers will learn about such topics as initiating PayPal Mobile merchant operations, creating and managing PayPal Mobile accounts, allowing mobile-based recurring payments, facilitating mobile consumer P2P exchanges, processing mobile credit card transactions, and much more.
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 7727
Get Book Here
Book Description
Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author: Xu, Xiaoge
Publisher: IGI Global
ISBN: 1522578862
Category : Computers
Languages : en
Pages : 397
Get Book Here
Book Description
As a popular and powerful medium, mobile use has increased significantly across the world. The effects of these communication devices have not only transformed how we communicate but also how we gather and distribute information in a variety of industries including healthcare, business, and education. Impacts of Mobile Use and Experience on Contemporary Society provides cross-disciplinary research that ties together use and experience examining the transformative influence of mobile technology and how it is reshaping who we are and what we do. Featuring research that investigates the impacts on both actors and activities with topic coverage that includes academic application, economic value, and mobile learning, scholars from different disciplines from all over the world identify the crucial implications behind mobile technology. Included amongst the targeted audience are educators, policymakers, healthcare professionals, managers, academicians, researchers, and practitioners.
Author: Rezaei, Sajad
Publisher: IGI Global
ISBN: 1522524509
Category : Business & Economics
Languages : en
Pages : 403
Get Book Here
Book Description
Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.
Author: Tareq Ahram
Publisher: Springer
ISBN: 3319604929
Category : Computers
Languages : en
Pages : 718
Get Book Here
Book Description
This book focuses on emerging issues in usability, interface design, human computer interaction and user experience, with a special emphasis on the research aimed at understanding human-interaction and usability issues with products, services and systems for improved experience. It covers modeling as well as innovative design concepts, with a special emphasis to user-centered design, and design for special populations, particularly the elderly. Virtual reality, digital environments, heuristic evaluation and feedback of devices’ interfaces (visual and haptic) are also among the topics covered in this book. Based on the AHFE 2017 Conference on Usability & User Experience, held on July 17-21, 2017, in Los Angeles, California, USA, the book describes new findings, research methods and user-centered evaluation approaches.
Author: Tim Hayden
Publisher: Que Publishing
ISBN: 0133475530
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
