Author: Mrs. Wm. Pitt Byrne
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 494

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Book Description

Author: Androniki Kavoura
Publisher: Springer
ISBN: 3030124533
Category : Business & Economics
Languages : en
Pages : 1284

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Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author:
Publisher:
ISBN:
Category : Continuing education
Languages : en
Pages : 202

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Author: Christina S. Beck
Publisher: McFarland
ISBN: 1476619077
Category : Health & Fitness
Languages : en
Pages : 253

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Book Description
We follow celebrities on Twitter and Facebook, watch them on television, and read about them in supermarket checkout lines. Our relationship with celebrities has never been so immediate. Their personal trials are news headlines and water cooler talk. Offering the first extensive look at celebrity health sagas, this book examines the ways in which their stories become our stories, influencing public perception and framing dialog about wellness, disease and death. These private-yet-public narratives drive fund-raising, reduce stigma and influence policy. Celebrities such as Mary Tyler Moore, Robin Roberts, Michael J. Fox, and Christopher Reeve--as well as 200 others included in the study--have left a lasting legacy.

Author: Preminder Singh Sandhawalia
Publisher: Author House
ISBN: 1468577700
Category : History
Languages : en
Pages : 175

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Book Description
CELEBRITY is a book about the changing perceptions of societies at different periods of Indian history for evaluating and acclaiming outstanding achievements presented in the public domain.

Author: Toronto Public Libraries
Publisher:
ISBN:
Category :
Languages : en
Pages : 388

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Author:
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1060

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Author:
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 382

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Author: Charles Wells Moulton
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 816

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Book Description

Author: Charles Wells Moulton
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 814

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Book Description