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Author: Patrícia Dias
Publisher: Taylor & Francis
ISBN: 1000953726
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.
Author: Patrícia Dias
Publisher: Taylor & Francis
ISBN: 1000953726
Category : Business & Economics
Languages : en
Pages : 124
Get Book Here
Book Description
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.
Author: Vanessa Ratten
Publisher: Springer Nature
ISBN: 9811614423
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Author: Faganel, Armand
Publisher: IGI Global
ISBN: 179986782X
Category : Sports & Recreation
Languages : en
Pages : 304
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Book Description
The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.
Author: H Chaturvedi
Publisher: Bloomsbury Publishing
ISBN: 9354350453
Category : Business & Economics
Languages : en
Pages : 567
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Book Description
When the COVID-19 pandemic hit, the world was caught unprepared. We had faced several disruptions including pandemic but not at this level. It brought everything to a grinding halt as nationwide lockdowns were imposed to stop the spread of infection. Businesses struggled, and then rose to the occasion to manage their work by redefining their business structure, work culture and strategies. This book has a collection of articles that are not just opinions and projections about future but phenomenon-based articles explored through theoretical lens and are not just limited to business and economy but ecological changes as well. The authors who have shared their knowledge and research hail from Bangladesh, New Zealand, Pakistan, Sri Lanka, UK, USA and Vietnam beside India. The diverse background of authors that include University Vice Chancellors, Directors, Distinguished Professors, and Senior Executives from the industry brings their unique perspective and insights in the articles. The 27 articles in this book are divided in 5 sections namely Higher Education Rebuilding Itself, Surviving the Crisis, Evolving Business Models and Organizational Strategies, Way Forward for the Economy, Impact on the Ecosystem and Society. Each article demystifies the multidimensional impact that the pandemic has had on the professional and personal spheres of the human lives. We hope that it will serve as true companion of a researcher.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Dr Anurag Mehta, Dr. Deepika Chaplot, Dr. Mohammad Abid
Publisher: ANURADHA PRAKASHAN
ISBN: 8119872436
Category : Antiques & Collectibles
Languages : en
Pages : 106
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Book Description
PREFACE Welcome to "Commerce in the Post-COVID Era." In this book, we explore the profound impact of the Covid-19 pandemic on the world of commerce and discuss how businesses and individuals have adapted to the new normal. As authors, we believe it is essential to understand the lessons learned from this unprecedented crisis and provide insights to help shape the future of commerce. The COVID-19 pandemic has affected every aspect of our lives, including how we conduct business, purchase goods/ services and interact with one another. The sudden and widespread lockdowns, social distancing measures and the shift to remote work have forced businesses to rethink their strategies, adopt innovative solutions and embrace digital transformation at an unprecedented scale. We examine the acceleration of e-commerce, the rise of contactless payments, the evolution of supply chain management and the reshaping of consumer behavior. We discussed the challenges faced by varied segments of economy such as hospitality, tourism, banking, insurance, media, education, finance and retail. The opportunities that have emerged in these sectors like online healthcare, remote collaboration, digital payments, digital marketing and online education have also been explained. While the COVID-19 pandemic has undoubtedly caused immense suffering and economic upheaval, it has also presented a unique opportunity for innovation. We believe that by understanding the changes that have occurred and leveraging the lessons learned businesses and individuals can navigate the Post-COVID era more effectively. Throughout this book, we provide practical insights, and actionable strategies to help businesses thrive in the new normal. We discuss the importance of agility, resilience, adaptability as well as the role of technology, data analytics and customer-centricity in driving success. We also address the ethical and social considerations that arise in a Post-COVID world and the imperative for businesses to prioritize sustainability, inclusivity and corporate responsibility. We would like to express our gratitude to the subject experts, professionals, academicians, research scholars and thought leaders who have generously shared their insights and experiences, which have enriched the content of this book. We hope that this compilation of knowledge and ideas will serve as a valuable resource for individuals, businesses, policymakers and academicians alike. Editors
Author: Bull, Prince Hycy
Publisher: IGI Global
ISBN: 1799883000
Category : Education
Languages : en
Pages : 281
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Book Description
Due to the COVID-19 pandemic, teacher preparation programs modified their practices to fit the delivery modes of school districts while developing new ways to prepare candidates. Governmental agencies established new guidelines to fit the drastic shift in education caused by the pandemic, and P-12 school systems made accommodations to support teacher education candidates. The pandemic disrupted all established systems and norms; however, many practices and strategies emerged in educator preparation programs that will have a lasting positive impact on P-20 education and teacher education practices. Such practices include the reevaluation of schooling practices with shifts in engagement strategies, instructional approaches, technology utilization, and supporting students and their families. Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era provides relevant, innovative practices implemented across teacher education programs and P-20 settings, including delivery models; training procedures; theoretical frameworks; district policies and guidelines; state, national, and international standards; digital design and delivery of content; and the latest empirical research findings on the state of teacher education preparation. The book showcases best practices used to shape and redefine teacher education through the COVID-19 pandemic. Covering topics such as online teaching practices, simulated teaching experiences, and emotional learning, this text is essential for preservice professionals, paraprofessionals, administrators, P-12 faculty, education preparation program designers, principals, superintendents, researchers, students, and academicians.
Author: Baporikar, Neeta
Publisher: IGI Global
ISBN: 1799874370
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The pandemic particularly has had a large impact on businesses as they were forced to close, supply chains were disrupted, and new health and safety precautions were adopted. As such, many businesses, especially small businesses, were faced with losses they could not afford. Governments and stakeholders across the world have thus needed to formulate various strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly as they relate to small- and medium-sized enterprises (SMEs). The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive reference source that encapsulates the overall effect of COVID-19 on SMEs and a variety of strategies to overcome the negative effects and create more sustainable policies and organizations moving forward. The book offers a thorough overview of interventions and tactics to help organizations, entrepreneurs, and institutions of higher learning overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world. Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is Ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.
Author: Tim Mwangi
Publisher:
ISBN:
Category :
Languages : en
Pages : 111
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Book Description
In this book, is a guide to developing successful brands. In the wake of the covid-19 pandemic, many people have found themselves having to go into business, or having to figure out how to stay in business, creating an adequate need to learning the ins and outs of business management. This book is recommended for people who are either just about to start out or recently started out in business, as a guide to how best to go about common brand management challenges, more so with one of the worst pandemic in the 21st in the equation. I believe that it will turn lives around and inspire great successful brands.
Author: H Chaturvedi
Publisher: Bloomsbury Publishing
ISBN: 9354351204
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Each article in the book demystifies the multidimensional impact that the pandemic has had on the professional and personal spheres of the human lives. The authors who have shared their knowledge and research hail from Austria, Bangladesh, France, India, Indonesia, Malaysia and USA. Further, the fact that the authors include University Vice Chancellors, Directors, and Distinguished Professors, suggests that the insights provided in the articles are unparalleled, diverse, boundaryless and unique. The 23 articles in this book are divided in 5 sections namely Families Disconnecting or Reconnecting, Disrupted Lives During Pandemic, Reflecting on Professional Life, Revisiting Organizational Culture and Well-being, and Business and Academia Surviving the Crisis.
