Communicating Fashion Brands PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Communicating Fashion Brands PDF full book. Access full book title Communicating Fashion Brands by Emily Huggard. Download full books in PDF and EPUB format.
Author: Emily Huggard
Publisher: Routledge
ISBN: 0429875584
Category : Social Science
Languages : en
Pages : 194
Get Book Here
Book Description
This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Author: Emily Huggard
Publisher: Routledge
ISBN: 0429875584
Category : Social Science
Languages : en
Pages : 194
Get Book Here
Book Description
This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Author: Snarkitecture
Publisher: Phaidon Press
ISBN: 9780714876061
Category : Architecture
Languages : en
Pages : 0
Get Book Here
Book Description
The first monograph on Snarkitecture, a New York-based collaborative and innovative design studio with an introduction by Maria Cristina Didero Fast becoming one of the world's most sought-after studios, Snarkitecture has designed installations, architecture, products, and furniture for a diverse range of clients including COS, Kith, Calvin Klein, the New Museum, Kartell, and Beats by Dr. Dre. This book presents more than 70 of their projects and investigates how its founders, artist Daniel Arsham and architect Alex Mustonen, work at the interface between their disciplines to come up with some of the most beguiling and fascinating designs seen in recent years.
Author: Jeanne Tan
Publisher: Frame Publishers
ISBN: 9492311038
Category : Architecture
Languages : en
Pages : 308
Get Book Here
Book Description
This inspiring book is a visual feast of global event designs which is a must for brand innovators and identity wizards. Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic. Happening 2 covers over 60 stunning spectacles – from fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and teamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalises the fleeting, and Happening 2 does the same.
Author: Deborah Schneiderman
Publisher: Routledge
ISBN: 1317299191
Category : Architecture
Languages : en
Pages : 305
Get Book Here
Book Description
***Winner of the 2019 IDEC Book Award*** Interiors Beyond Architecture proposes an expanded impact for interior design that transcends the inside of buildings, analysing significant interiors that engage space outside of the disciplinary boundaries of architecture. It presents contemporary case studies from a historically nuanced and theoretically informed perspective, presenting a series of often-radical propositions about the nature of the interior itself. Internationally renowned contributors from the UK, USA and New Zealand present ten typologically specific chapters including: Interiors Formed with Nature, Adaptively Reused Structures, Mobile Interiors, Inhabitable art, Interiors for Display and On Display, Film Sets, Infrastructural Interiors, Interiors for Extreme Environments, Interior Landscapes, and Exterior Interiors.
Author: Daniel Arsham
Publisher: Princeton University Press
ISBN: 0691217505
Category : ART
Languages : en
Pages : 152
Get Book Here
Book Description
The work of renowned contemporary artist Daniel Arsham blurs the lines between art, architecture, archeology, and design. In his distinctive style, he takes ancient art works and objects from twentieth-century pop culture and casts sculptures of them in geological materials such as quartz or volcanic ash, colliding past, present, and future in haunted yet playful visions that prompt viewers to question their everyday surroundings. Gathered from interviews and other sources, Arsham-isms is a collection of lively, thought-provoking, and memorable quotations from this exciting young creative talent on a wide range of subjects-including art, architecture, film, design, pop culture, the art world, and what it means to be a globally recognized artist today.
Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616897740
Category : Design
Languages : en
Pages : 232
Get Book Here
Book Description
A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design. The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.
Author: Sharon Francis
Publisher: Phaidon Press
ISBN: 9780714877778
Category : Architecture
Languages : en
Pages : 0
Get Book Here
Book Description
Following in the footsteps of Nanotecture, Mobitecture, and Pet-tecture, a fascinating and fun guide to everything inflatable Although inflatable objects have been around for more than 200 years, architects, artists, and designers keep rediscovering this deceptively simple – often playful, and occasionally bizarre – technology. Bubbletecture brings together inflatables in every conceivable size, shape, and hue across the realms of architecture, design, art, and fashion. From inflatable dresses and hats to buildings employing cutting-edge technologies, from ingenious chairs, lights, bowls, and even egg cups to children's toys and provocative art installations, Bubbletecture demonstrates that inflatable design is simply irresistible.
Author: Sylvia Leydecker
Publisher: Walter de Gruyter
ISBN: 3034615809
Category : Architecture
Languages : en
Pages : 368
Get Book Here
Book Description
Designing interior spaces is a task that is equally relevant as architecture, landscape architecture, and urban design for those working professionally in the built environment. In this comprehensive work, an international and interdisciplinary team of authors presents the essential aspects of the various fields of contemporary interior architecture and design. The project examples are illustrated with brilliant photographs and plans. They have been selected according to consistent criteria for all chapters of the book and represent the essential building types, including exhibition stand design, as well as a broad range of today’s design approaches. The authors place the collaboration between the various design disciplines at the center of focus. The appendix contains information for further research. All in all, Designing Interior Architecture is a fundamental reference work for all those professionally engaged with the design.
Author: Luciano Crespi
Publisher: Bentham Science Publishers
ISBN: 9815274023
Category : Architecture
Languages : en
Pages : 165
Get Book Here
Book Description
Our urban landscapes are filled with "leftovers" - abandoned buildings and unused spaces, remnants of industrial decline and societal transformations. Regeneration of Abandoned Spaces: A New Design Approach investigates how design and architecture can revitalize these neglected areas, transforming them into dynamic, livable environments. This book is organized into three parts, each providing a comprehensive framework for addressing this multifaceted challenge. Part One explores the dynamic nature of modern living spaces and how interior design can adapt to the fluid lifestyles of contemporary nomads. It delves into advanced drawing techniques that capture the intricate complexities of these evolving environments. Part Two focuses on the philosophical aspects of design, particularly within exhibition design, examining how unfinished spaces can evoke deep emotional responses. It explores the role of temporary installations in revitalizing urban areas, demonstrating how ephemeral interventions can catalyze long-term renewal. The final section, Part Three, addresses the concept of "unfinished design" in architecture, showcasing successful projects from around the world. It emphasizes the aesthetic and functional benefits of embracing imperfections and repurposing abandoned spaces. This part provides practical strategies and inspiring examples, illustrating how adaptive reuse and incompleteness can lead to sustainable and inclusive urban regeneration. Regeneration of Abandoned Spaces: A New Design Approach is an essential resource for professionals, urban planners, and anyone passionate about urban architecture and renewal. Combining theoretical insights with practical guidance, it equips readers with the tools and knowledge needed to reimagine and reconstruct our cities, fostering a more sustainable and inclusive future.
Author: Emily Freidenrich
Publisher: Chronicle Books
ISBN: 145217024X
Category : Art
Languages : en
Pages : 210
Get Book Here
Book Description
This book is a celebration of tactile beauty and a tribute to human ingenuity. In-depth profiles tell the stories of 20 artisans who have devoted their lives to preserving traditional techniques. Gorgeous photographs reveal these craftspeople's studios, from Oaxaca to Kyoto and from Milan to Tennessee. Two essays explore the challenges and rewards of engaging deeply with the past. With an elegant three-piece case and foil stamping, this rich volume will be an inspiration to makers, collectors, and history lovers.
