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Author: Ron Shevlin
Publisher:
ISBN: 9781907720826
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
With Smarter Bank, Ron Shevlin provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. Ron approaches important topics like innovation, big data, engagement, and the migration to money management very directly and with a critical eye for the data behind his statements. He then rewards the reader with deeper context, humor and his iconic snarky point of view. This is a book that you'll refer to time and time again and it's one that will ultimately have impact on your bank's strategy and bottom line. Bradley Leimer, Head of Innovation, Santander, N.A. Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior.Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed. Banks that don't follow his advice are dinosaurs and will definitely be left behind, and will most probably go out of business. Brett King, Author of Breaking Banks and Founder of Moven www.brettking.com Searching Finance is delighted to announce the publication of Smarter Bank by Ron Shevlin, author of the popular marketing and financial services blog, Snarketing. The goal of the book is simple: Help banks and credit unions become more profitable, react to and benefit from emerging technological disruptions, and regain consumer trust. At the moment, the banking industry is actually fairly profitable. But respectable? Not quite. Profitable and respectable need not be mutually exclusive. In short, it's about how to become a "smarter" bank. Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services-and smarter about making money. Table of Contents Foreword by Brett King Introduction Part One: Banking's Biggest Problem Chapter One: What's The Problem In Banking? Humor Break: Bank Mergers I'd Like to See Chapter Two: The Innovation Question Chapter Three: The New Competitive Dynamic Humor Break: Bank Slogans We'd Like to See Part Two: Speed Bumps On the Road To The Future Chapter Four: Do You Trust Me? Humor Break: Songs For the Citi Chapter Five: Overcoming The Customer Engagement Hurdle Chapter Six: Pruning The Branches Humor Break: The Branch of the Future Part Three: The New Consumers Chapter Seven: Debunking The Myths About Gen Y Humor Break: Redefining The Generations Chapter Eight: The Real Underserved Market: Gen WHY Chapter Nine: Moms: The Real Decision-Makers Humor Break: Women are People Too (Who Knew?) Chapter Ten: The Rise of the Smartphonatics Humor Break: Financial Diseases Chapter Eleven: The Unbanked, Debanked, and NeoBanks Humor Break: Dear Dick Durbin Part Four: The New Technologies Chapter Twelve: The Unfulfilled Promise of PFM Humor Break: What Would You Name Your New Bank? Chapter Thirteen: The Social Media Mirage Humor Break: Simplified Guide To Social Media Decision-Making Chapter Fourteen: Big Data Delusions Chapter Fifteen: The Mobile Wallet Opportunity Chapter Sixteen: The Mobile Finance Apps Opportunity Part Five: The New Marketing Chapter Seventeen: Mobile Payments: The Fifth P of Marketing Chapter Eighteen: The New Bank Marketing Afterword: From Money Movement to Money Management Acknowledgements References
Author: Ron Shevlin
Publisher:
ISBN: 9781907720826
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
With Smarter Bank, Ron Shevlin provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. Ron approaches important topics like innovation, big data, engagement, and the migration to money management very directly and with a critical eye for the data behind his statements. He then rewards the reader with deeper context, humor and his iconic snarky point of view. This is a book that you'll refer to time and time again and it's one that will ultimately have impact on your bank's strategy and bottom line. Bradley Leimer, Head of Innovation, Santander, N.A. Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior.Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed. Banks that don't follow his advice are dinosaurs and will definitely be left behind, and will most probably go out of business. Brett King, Author of Breaking Banks and Founder of Moven www.brettking.com Searching Finance is delighted to announce the publication of Smarter Bank by Ron Shevlin, author of the popular marketing and financial services blog, Snarketing. The goal of the book is simple: Help banks and credit unions become more profitable, react to and benefit from emerging technological disruptions, and regain consumer trust. At the moment, the banking industry is actually fairly profitable. But respectable? Not quite. Profitable and respectable need not be mutually exclusive. In short, it's about how to become a "smarter" bank. Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services-and smarter about making money. Table of Contents Foreword by Brett King Introduction Part One: Banking's Biggest Problem Chapter One: What's The Problem In Banking? Humor Break: Bank Mergers I'd Like to See Chapter Two: The Innovation Question Chapter Three: The New Competitive Dynamic Humor Break: Bank Slogans We'd Like to See Part Two: Speed Bumps On the Road To The Future Chapter Four: Do You Trust Me? Humor Break: Songs For the Citi Chapter Five: Overcoming The Customer Engagement Hurdle Chapter Six: Pruning The Branches Humor Break: The Branch of the Future Part Three: The New Consumers Chapter Seven: Debunking The Myths About Gen Y Humor Break: Redefining The Generations Chapter Eight: The Real Underserved Market: Gen WHY Chapter Nine: Moms: The Real Decision-Makers Humor Break: Women are People Too (Who Knew?) Chapter Ten: The Rise of the Smartphonatics Humor Break: Financial Diseases Chapter Eleven: The Unbanked, Debanked, and NeoBanks Humor Break: Dear Dick Durbin Part Four: The New Technologies Chapter Twelve: The Unfulfilled Promise of PFM Humor Break: What Would You Name Your New Bank? Chapter Thirteen: The Social Media Mirage Humor Break: Simplified Guide To Social Media Decision-Making Chapter Fourteen: Big Data Delusions Chapter Fifteen: The Mobile Wallet Opportunity Chapter Sixteen: The Mobile Finance Apps Opportunity Part Five: The New Marketing Chapter Seventeen: Mobile Payments: The Fifth P of Marketing Chapter Eighteen: The New Bank Marketing Afterword: From Money Movement to Money Management Acknowledgements References
Author: Chris Rayns
Publisher: IBM Redbooks
ISBN: 0738434124
Category : Computers
Languages : en
Pages : 210
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Book Description
It goes without saying that 2009 was a year of unprecedented change in global banking. The challenges that financial institutions are facing require them to cut costs but also to regain trust and improve the service that they provide to an increasingly sophisticated and demanding set of customers. In the past, siloed and rigid IT systems often inhibited banks in their attempts to re-engineer their business processes. The IBM® smarter banking initiative highlights how more intelligent software can be used to significantly improve the end-to-end integration of banking processes. In this IBM Redbooks® publication, we aim to show how software technologies, such as SOA, Web 2.0 and event driven architectures, can be used to implement smarter banking solutions. Our focus is on CICS® Transaction Server, which is at the heart of most bank's core banking implementations.
Author: Brenda Bence
Publisher: eBookIt.com
ISBN: 0982535333
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team
Author: Timothy Messer-Kruse
Publisher: Ohio State University Press
ISBN: 0814209777
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Banksters, Bosses, and Smart Money uncovers the causes of one city's economic collapse by tracing the interlocking directorships, political machines, and insider deals that made quick fortunes for the well-connected while jeopardizing the savings of tens of thousands of depositors. It documents how the power of the city's financial elites continued even after the calamitous bank crash of 1931, skewing the liquidation of insolvent banks in their favor and shielding those responsible from criminal prosecution.
Author: Zubair K. Bhatti
Publisher: World Bank Publications
ISBN: 1464803129
Category : Computers
Languages : en
Pages : 145
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Book Description
Logged On offers a new mobile technology model and five solutions that can improve citizens' interactions with a more effective and efficient government. The book presents a number of examples from around the world, but focuses on South Asia countries -- some of the most challenging in the world.
Author: Roger M. Schwarz
Publisher: John Wiley & Sons
ISBN: 0787988731
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
A proven approach for helping leaders and teams work together to achieve better decisions, greater commitment, and stronger results More than ever, effective leadership requires us to work as a team, but many leaders struggle to get the results they need. When stakes are high, you can't get great results by just changing what you do. You also need to change how you think. Organizational psychologist and leadership consultant Roger Schwarz applies his 30+ years of experience working with leadership teams to reveal how leaders can drastically improve results by changing their individual and team mindset. Provides practical guidance to help teams increase decision quality, decrease implementation time, foster innovation, get commitment, reduce costs and increase trust Outlines 5 core values leadership teams can adopt to exponentially improve results Author of The Skilled Facilitator and The Skilled Facilitator Fieldbook Get the results you and your team need. Start by applying the practical wisdom of Smart Leaders, Smarter Teams.
Author: Jerome Svigals
Publisher: Xlibris Corporation
ISBN: 1514468050
Category : Computers
Languages : en
Pages : 169
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Book Description
The world is quickly evolving from electronic banking to digital banking. Electronic banking was based on striped and EMV cards is quickly evolving to a new era based on a variety of smart devices, their applications and digital wireless transmissions. These smart devices include a new era based on a variety of units including smartphones, tablets and a variety of new digital communicating devices, mostly stored programs and wiresless transcaction devices. They are communicating via the internet with remote databases, many in Cloud configuration. Most will have migrated to a "secure" internet using the new SPARC Security Solutions. They will no longer require conventional PINs, Passwords or Encryption. No longer will Smart Device uses the subject to (1) misuse of loss/stolen devices; (2) misuse of overheard wireless transmissions between a smart device and the internet modem; and (3) you will not be subject to downloaded fraudulent applications, malware or viruses. Reading this book and it's companion "Secure Your Internet Use", both available now!
Author: Alex Louwe Kooijmans
Publisher: IBM Redbooks
ISBN: 0738450537
Category : Computers
Languages : en
Pages : 70
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Book Description
The extensive experience brought by IBM to core banking transformation indicates that the most successful transformation approach is a progressive one in which modernization is a process that incorporates flexibility and business acumen, and can adapt as requirements change. Creating a componentized architecture that separates key constructs and their assets from the core transaction engine is a critical factor in achieving a successful transformation. Such a scenario makes the architecture the central concern and allows a bank to benefit from the necessary flexibility and efficiency. After the core architecture is established, the bank can address each requirement and modification on a case-by-case basis by choosing from custom and packaged options. Further, the core transformation method outlined in this IBM® RedguideTM publication allows a bank to make deployment decisions based purely on business benefits by using a progressive program that delivers value at each step of the process, and every step can be tailored to keep pace as needs and requirements change. Finally, this method ensures that the overall transformation process remains in line with evolving business objectives.
Author: Bola Sokunbi
Publisher: John Wiley & Sons
ISBN: 1119580838
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Take charge of your finances and achieve financial independence – the Clever Girl way Join the ranks of thousands of smart and savvy women who have turned to money expert and author Bola Sokunbi for guidance on ditching debt, saving money, and building real wealth. Sokunbi, the force behind the hugely popular Clever Girl Finance website, draws on her personal money mistakes and financial redemption to educate and empower a new generation of women on their journey to financial freedom. Lighthearted and accessible, Clever Girl Finance encourages women to talk about money and financial wellness and shows them how to navigate their own murky financial waters and come out afloat on the other side. Monitor your expenses, build a budget, and stick with it Make the most of a modest salary and still have money to spare Keep your credit in check and clean up credit card chaos Start and succeed at your side hustle Build a nest egg and invest in your future Transform your money mindset and be accountable for your financial well-being Feel the power of real-world stories from other “clever girls” Put yourself on the path to financial success with the valuable lessons learned from Clever Girl Finance.
Author: Morris Altman
Publisher: Edward Elgar Publishing
ISBN: 1782549595
Category : Business & Economics
Languages : en
Pages : 607
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Book Description
This Handbook is a unique and original contribution of over thirty chapters on behavioural economics, examining and addressing an important stream of research where the starting assumption is that decision-makers are for the most part relatively smart or rational. This particular approach is in contrast to a theme running through much contemporary work where individuals’ behaviour is deemed irrational, biased, and error-prone, often due to how people are hardwired. In the smart people approach, where errors or biases occur and when social dilemmas arise, more often than not, improving the decision-making environment can repair these problems without hijacking or manipulating the preferences of decision-makers. This book covers a wide-range of themes from micro to macro, including various sub-disciplines within economics such as economic psychology, heuristics, fast and slow-thinking, neuroeconomics, experiments, the capabilities approach, institutional economics, methodology, nudging, ethics, and public policy.
