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Author: Jagmohan Raju
Publisher: Pearson Prentice Hall
ISBN: 0137071884
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Author: Jagmohan Raju
Publisher: Pearson Prentice Hall
ISBN: 0137071884
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Author: Jagmohan Raju
Publisher:
ISBN:
Category :
Languages : en
Pages : 225
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Book Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.
Author: David Falzani
Publisher: Pearson UK
ISBN: 1292426357
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 251101985X
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability". This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.
Author: Soumya Sen
Publisher: John Wiley & Sons
ISBN: 1118611667
Category : Technology & Engineering
Languages : en
Pages : 533
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Book Description
A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.
Author: Fereidoon Perry Sioshansi
Publisher: Academic Press
ISBN: 0123864526
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
The creation of a flexible, efficient, digitized, dependable and resilient power grid may well be the best route to increasing energy efficiency & security, as well as boosting the potential of renewable & distributed power sources. However, there is still much confusion about the nature of the Smart Grid: What is it? What work needs to be accomplished in order to make it a reality? How will it benefit the drive to diversify energy resources? This book covers Smart Grids from A-Z, providing a complete treatment of the topic, covering both policy and technology, explaining the most recent innovations supporting its development, and clarifying how the Smart Grid can support the integration of Renewable Energy resources. Among the most important topics included are smart metering, renewable energy storage, plug-in hybrids, flexible demand response, strategies for offsetting intermittency issues, micro-grids for off-grid communities, and specific in-depth coverage of wind and solar power integration. The content draws lessons from an international panel of contributors, whose diverse experiences implementing smart grids will help to provide templates for success. If we intend to undertake a meaningful overhaul of the way the world uses energy resources, we ignore grid management issues at our peril. Ultimately, this important book examines what the integration challenges are, what technology and policy needs to be in place in order to support uptake, and what The Smart Grid can do to enable solutions. Provides critical information on the technological, design and policy issues that must be taken into account to ensure that the smart grid is implemented successfully Demonstrates how smart grids can help utilities adhere to increased renewable portfolio standards Provides examples of successful microgrid/smart metering projects from around the world that can act as templates for developers, operators and investors embarking upon similar projects.
Author: Feng Ye
Publisher: John Wiley & Sons
ISBN: 1119240166
Category : Technology & Engineering
Languages : en
Pages : 323
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Book Description
A comprehensive resource that covers all the key areas of smart grid communication infrastructures Smart grid is a transformational upgrade to the traditional power grid that adds communication capabilities, intelligence and modern control. Smart Grid Communication Infrastructures is a comprehensive guide that addresses communication infrastructures, related applications and other issues related to the smart grid. The text shows how smart grid departs from the traditional power grid technology. Fundamentally, smart grid has advanced communication infrastructures to achieve two-way information exchange between service providers and customers. Grid operations in smart grid have proven to be more efficient and more secure because of the communication infrastructures and modern control. Smart Grid Communication Infrastructures examines and summarizes the recent advances in smart grid communications, big data analytics and network security. The authors – noted experts in the field – review the technologies, applications and issues in smart grid communication infrastructure. This important resource: Offers a comprehensive review of all areas of smart grid communication infrastructures Includes an ICT framework for smart grid Contains a review of self-sustaining wireless neighborhood that are network designed Presents design and analysis of a wireless monitoring network for transmission lines in smart grid Written for graduate students, professors, researchers, scientists, practitioners and engineers, Smart Grid Communication Infrastructures is the comprehensive resource that explores all aspects of the topic.
Author: Quan Bai
Publisher: Springer
ISBN: 443155209X
Category : Technology & Engineering
Languages : en
Pages : 147
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Book Description
This book aims to provide a description of these new Artificial Intelligence technologies and approaches to the modeling and simulation of complex systems, as well as an overview of the latest scientific efforts in this field such as the platforms and/or the software tools for smart modeling and simulating complex systems. These tasks are difficult to accomplish using traditional computational approaches due to the complex relationships of components and distributed features of resources, as well as the dynamic work environments. In order to effectively model the complex systems, intelligent technologies such as multi-agent systems and smart grids are employed to model and simulate the complex systems in the areas of ecosystem, social and economic organization, web-based grid service, transportation systems, power systems and evacuation systems.
Author: Antonio Moreno-Munoz
Publisher: John Wiley & Sons
ISBN: 1119899443
Category : Science
Languages : en
Pages : 372
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Book Description
Energy Smart Appliances Enables designers and manufacturers to manage real-world energy performance and expectations by covering a range of potential scenarios and challenges Energy Smart Appliances provides utilities and appliance manufacturers, and designers with new approaches to better understand real-world performance, assess actual energy benefits, and tailor each technology to the needs of their customers. With contributions from a fully international group of experts, including heads of prestigious research organizations and leading universities, and innovation managers of the main appliance manufacturers, Energy Smart Appliances includes discussion on: Enabling technologies for energy smart appliances, covering IoT devices and technology and active energy efficiency measures in residential environments Smart home and appliances, answering questions like ‘Where are we heading in terms of the overall smart homes’ future?’ and ‘What’s the energy impact from smart home devices?’ Demand-side management and demand response, covering overall system/ appliances readiness and ideal energy management scenario to drive demand response Energy smart appliances’ best practices and success stories, including refrigerators, washers, dryers, and more With practical coverage of a wide range of potential scenarios and existing and future challenges, Energy Smart Appliances is an essential learning resource for electrical engineering professionals, equipment manufacturers, and designers, along with postgraduate electrical engineering students and researchers in related fields and programs of study.
Author: Sulabh Sachan
Publisher: John Wiley & Sons
ISBN: 1119768950
Category : Technology & Engineering
Languages : en
Pages : 468
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Book Description
SMART CHARGING SOLUTIONS The most comprehensive and up-to-date study of smart charging solutions for hybrid and electric vehicles for engineers, scientists, students, and other professionals. As our dependence on fossil fuels continues to wane all over the world, demand for dependable and economically feasible energy sources continues to grow. As environmental regulations become more stringent, energy production is relying more and more heavily on locally available renewable resources. Furthermore, fuel consumption and emissions are facilitating the transition to sustainable transportation. The market for electric vehicles (EVs) has been increasing steadily over the past few years throughout the world. With the increasing popularity of EVs, a competitive market between charging stations (CSS) to attract more EVs is expected. This outstanding new volume is a resource for engineers, researchers, and practitioners interested in getting acquainted with smart charging for electric vehicles technologies. It includes many chapters dealing with the state-of-the-art studies on EV smart charging along with charging infrastructure. Whether for the veteran engineer or student, this is a must-have volume for any library. Smart Charging Solutions for Hybrid and Electric Vehicles: Presents the state of the art of smart charging for hybrid and electric vehicles, from a technological point of view Focuses on optimization and prospective solutions for practical problems Covers the most important recent developmental technologies related to renewable energy, to keep the engineer up to date and well informed Includes economic considerations, such as business models and price structures Covers standards and regulatory frameworks for smart charging solutions
