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Author: Robert F. Lewis II
Publisher: Univ. Press of Mississippi
ISBN: 1604732172
Category : Sports & Recreation
Languages : en
Pages : 178
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Book Description
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
Author: Robert F. Lewis II
Publisher: Univ. Press of Mississippi
ISBN: 1604732172
Category : Sports & Recreation
Languages : en
Pages : 178
Get Book Here
Book Description
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
Author: Anton Nijholt
Publisher: Springer Science & Business Media
ISBN: 9814560960
Category : Technology & Engineering
Languages : en
Pages : 350
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Book Description
The book is about user interfaces to applications that have been designed for social and physical interaction. The interfaces are ‘playful’, that is, users feel challenged to engage in social and physical interaction because that will be fun. The topics that will be present in this book are interactive playgrounds, urban games using mobiles, sensor-equipped environments for playing, child-computer interaction, tangible game interfaces, interactive tabletop technology and applications, full-body interaction, exertion games, persuasion, engagement, evaluation and user experience. Readers of the book will not only get a survey of state-of-the-art research in these areas, but the chapters in this book will also provide a vision of the future where playful interfaces will be ubiquitous, that is, present and integrated in home, office, recreational, sports and urban environments, emphasizing that in the future in these environments game elements will be integrated and welcomed.
Author: Urban, Michael J.
Publisher: IGI Global
ISBN: 1466696176
Category : Education
Languages : en
Pages : 529
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Book Description
The application of technology in classroom settings has equipped educators with innovative tools and techniques for effective teaching practice. Integrating digital technologies at the elementary and secondary levels helps to enrich the students’ learning experience and maximize competency in the areas of science, technology, engineering, and mathematics. Improving K-12 STEM Education Outcomes through Technological Integration focuses on current research surrounding the effectiveness, performance, and benefits of incorporating various technological tools within science, technology, engineering, and mathematics classrooms. Focusing on evidence-based approaches and current educational innovations, this book is an essential reference source for teachers, teacher educators, and professionals interested in how emerging technologies are benefiting teaching and/or learning efficacy.
Author: Jeff Ball
Publisher:
ISBN:
Category : Lawns
Languages : en
Pages : 195
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Book Description
Author: Michael Ball
Publisher: Sourcebooks, Inc.
ISBN: 1402235119
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
Your first job isn't all it's cracked up to be . . . You just spent $100,000 on a college degree to make photocopies. And your manager probably isn't even happy with them. Life at the entry level isn't about what school you graduated from, or even who you know. It's actually about paying dues and brownnosing and keeping your foot out of your mouth during meetings. You're Too Smart For This explains everything your college professors didn't: Understand how college has no application to reality, or anybody living in it. Come to terms with doing gruntwork and smiling while being yelled at. Get straight with operating on a team - putting personal interests second, for once. Negotiate office politics, and recognize when to keep quiet (e.g., "the daytime"). Earn the right promotion or transfer, instead of quitting and being poor again. Locate a balanced work life, not based on social sacrifice and being hostile. You're Too Smart For This will help you get the hang of the working life soon enough. And even have some fun with it. Especially at happy hour.
Author: Shirow Masamune
Publisher: Dark Horse Comics
ISBN: 1593076975
Category : Comic books, strips, etc
Languages : en
Pages : 228
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Book Description
"'Dominion' is an ecological-dystopian-police procdedural adventure/comedy"--Back cover
Author: Vicki Churchill
Publisher: Sterling Publishing Company, Inc.
ISBN: 9780806979434
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
Charming full page illus. featuring an adorable wombat. 3-5 yrs.
Author: Jesse Ball
Publisher: Granta Books
ISBN: 1783783761
Category : Fiction
Languages : en
Pages : 241
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Book Description
'CENSUS is a vital testament to selfless love; a psalm to commonplace miracles; and a mysterious evolving metaphor. So kind, it aches.' David Mitchell, author of Cloud Atlas A father and son who are census takers journey across a nameless country from the town of A to the town of Z in the wake of the father's fatal diagnosis. Knowing that his time is menacingly short, the father takes his son, who requires close and constant adult guidance, on this trip of indefinite length. Their feelings for each other are challenged and bolstered as they move in and out of a variety of homes, meeting a variety of different people. Census is about the ways in which people react to the son's condition, to the son as a person in the world. It is about discrimination and acceptance, kindness and art, education and love. It is a profoundly moving novel, glowing with wisdom and grace, roaring with a desire to change the world.
Author: Krista D. Ball
Publisher: Krista D. Ball
ISBN:
Category : Fiction
Languages : en
Pages : 107
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Book Description
Miss Elizabeth Knight received an unexpected legacy upon her uncle’s death: a collection of occult books. When one of the books begins talking to her, she discovers an entire world of female occultist history opened to her—a legacy the Royal Occult Society had purposely hidden from the world. However, the magic allowing the book to speak to Miss Knight is fading and she must gather a group of female acquaintances of various talents. Together, they’ll need to work to overcome social pressures, ambitious men, and tyrannical parents, all to bring Mrs. Egerton, the book ghost, back.
Author: Sreejit Dey
Publisher: PartridgeIndia
ISBN: 1482837293
Category : Fiction
Languages : en
Pages : 257
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Book Description
Can one live without money, relationship and religion. How will life be without anyone of them and what will be the purpose of living if one cannot accumulate wealth, build relations and have a religion to follow, living like equals without being recognized for any achievements. All our life we lived generating wealth, thriving for even more, entwined with relations of our own since birth, developing more through marriage, having children. We remain eye-centric towards elevating our own, ignoring and eliminating those who rightly deserve, who can uplift our life and society. We feel proud of our religion ridiculing others and get agitated violently with a meager deviation, fearing loss of self esteem and wrath of our God. Entrapped at an alien planet astronaut Andrews, Nancy and Ben finds themselves in a planet where people live a life free from wealth, relationship and religion and all necessities are available free of cost just like paradise where anything is available at a beacon and none accumulates wealth nor they need to maintain a relationship, living happily without any worry or anxiety. Yet these three astronauts find life too boring and purposeless, yearning to return back to their planet where recognition and applaud lures.
