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Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 248
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Book Description
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 248
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Book Description
Author: David J. Smith
Publisher: Nova Science Publishers
ISBN: 9781536140422
Category : Marketing research
Languages : en
Pages : 0
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Book Description
Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing research can uncover substantial insight into your customer, competitor, market and potential new business opportunities. This book is primarily broken into three parts, with the first part focusing on the setup. Specifically, the content is directed at how research benefits the firm, how the research agenda is setup, and how firms can look at existing data first to answer some of their key questions. The second part looks at collecting information, either existing or new, making sure that everything you want to know is made possible. And lastly, we explain very simply how to analyze the information and turn it into usable knowledge. It is interesting sometimes when speaking with small business owners who are struggling to grow their business. They often do not really know their customer or business well for that matter. Normally, the typical entrepreneur has an idea, possibly affirms it with a few friends, and then runs with it. This is a disastrous formula with a high percentage chance of failure. It goes along with the old saying: It is much better to build on rock than sand. This simply means that preparation through knowledge gathering, preferably early in the process, is the key to success. As Benjamin Franklin once said, An investment in knowledge pays the best interest.
Author: H. Landstrom
Publisher: Springer Science & Business Media
ISBN: 0387236333
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.
Author: Pamela S. Schindler
Publisher: McGraw-Hill Education
ISBN: 9781264098521
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results
Author: Gerhard W. Kautz
Publisher: Self-Counsel Press
ISBN: 1770407367
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Information research has shifted from something people did in libraries to something people do mostly on the Internet. But companies often don’t have the time or internal resources available to sift through the sheer volume of information on the Internet. Now, you can seek out information on behalf of clients, who will pay you for your research! Help large and small companies alike answer questions about industry trends, market conditions, mergers, competition, and other developments. There is very little money required to begin this type of business, as all you need to get started is a computer and Internet access! The best part is that you can work for yourself, on a full-time or part-time basis, out of your own home. Start & Run an Internet Research Business will show you how.
Author:
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 544
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Book Description
Author: David T. Cadden
Publisher:
ISBN: 9781453345542
Category : Small business
Languages : en
Pages : 338
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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages :
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Author: United States. Small Business Administration
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: United States. Congress Senate
Publisher:
ISBN:
Category :
Languages : en
Pages : 718
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Book Description
