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Author: Sam Hill
Publisher: John Wiley & Sons
ISBN: 0471433586
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
A showcase of the sixty trends that will have the biggest impact on business in the next decade In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.
Author: Sam Hill
Publisher: John Wiley & Sons
ISBN: 0471433586
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
A showcase of the sixty trends that will have the biggest impact on business in the next decade In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.
Author: Jeff Fager
Publisher: Simon and Schuster
ISBN: 1501135821
Category : Performing Arts
Languages : en
Pages : 416
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Book Description
“An illuminating TV show biography” (Kirkus Reviews), the ultimate inside story of 60 Minutes—the program that has tracked and shaped the biggest moments in post-war American history. From its almost accidental birth in 1968, 60 Minutes has set the standard for broadcast journalism. The show has profiled every major leader, artist, and movement of the past five decades, perfecting the news-making interview and inventing the groundbreaking TV exposé. From legendary sit-downs with Richard Nixon in 1968 and Bill Clinton in 1992 to landmark investigations into the tobacco industry, Lance Armstrong’s doping, and the torture of prisoners in Abu-Ghraib, the broadcast has not just reported on our world but changed it, too. Executive Producer Jeff Fager takes us into the editing room with the show’s brilliant producers and beloved correspondents, including hard-charging Mike Wallace, writer’s-writer Morley Safer, soft-but-tough Ed Bradley, relentless Lesley Stahl, intrepid Scott Pelley, and illuminating storyteller Steve Kroft. He details the decades of human drama that have made the show’s success possible: the ferocious competition between correspondents, the door slamming, the risk-taking, and the pranks. Above all, Fager reveals the essential tenets that have never changed: why founder Don Hewitt believed “hearing” a story is more important than seeing it, why the “small picture” is the best way to illuminate a larger one, and why the most memorable stories are almost always those with a human being at the center. “As traditional reporting is increasingly being challenged by high-decibel, opinion-drenched media, Fager highlights storytelling that conveys a deep understanding of issues and demonstrates the power of television to inform” (The Washington Post). Fifty Years of 60 Minutes is at once a sweeping portrait of fifty years of American cultural history and an intimate look at how the news gets made.
Author: Sam Hill
Publisher:
ISBN:
Category :
Languages : en
Pages : 3
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Book Description
Author: Dick Cross
Publisher: Routledge
ISBN: 135186243X
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new book that being a successful leader, running a business, and doing it extraordinarily well isn't a full-time job. In 60-Minute CEO: The Fast Track to Top Leadership, Cross makes the case that the single greatest determinant of business success revolves around the job at the top. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. Cross also reveals that a mediocre leader can be transformed into an exemplary one simply by refining two key things: thinking and character. In Cross's trademark conversational style, he conveys why strategy and execution, while important, should take a back seat to authenticity and responsibility, and that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position. The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success. In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.
Author: Ellie Kay
Publisher: WaterBrook
ISBN: 0307446034
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Presents advice on creating a personal financial plan which incorporates strategies for controlling costs for housing, education, health, vacations, car loans, and credit card debt, and funding long-term savings and investments for retirement.
Author: Simon Tupman
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814408697
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Why should anyone eat bananas? Because they are good for you! Experts agree that, as a quick source of carbohydrate fuel, bananas are better for you than any other fruit. They are great for an energy boost. This book is packed with timeless, inspirational, energy-boosting tips and advice for today’s entrepreneur seeking growth in their business and personal life. Simon Tupman provides 101 ideas to help you connect with existing customers, win new customers, connect with your employees and colleagues, and create a better personal life. Each idea can easily be implemented in any company, large or small. Together, they form a set of “best practice” that will lead to sustained success in business and a more satisfying life in general.
![The Way We Work [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/hOPNEAAAQBAJ?fife=w80-h100)
Author: Regina Fazio Maruca
Publisher: Bloomsbury Publishing USA
ISBN: 0313083703
Category : Social Science
Languages : en
Pages : 488
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Book Description
From corner office to 24/7, the world of work has permeated every facet of our culture. The Way We Work explores in over 150 A-Z entries, the origins and impact of the concepts, ideas, fads and themes have become part of the business vernacular, shedding linght on the dynamic ways in which business and society both influence and reflect each other. Assessing the evolving business environment in the context of technology development, globalization, and workplace diversity, The Way We Work covers the gamut of business-related topics, including Crisis Management, Outsourcing, and Whistleblowing, as well as popular subjects, such as Casual Friday, Feng Shui, and Napster.
![Popular Fads and Crazes through American History [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/QRnOEAAAQBAJ?fife=w80-h100)
Author: Nancy Hendricks
Publisher: Bloomsbury Publishing USA
ISBN:
Category : History
Languages : en
Pages : 804
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Book Description
This informative two-volume set provides readers with an understanding of the fads and crazes that have taken America by storm from colonial times to the present. Entries cover a range of topics, including food, entertainment, fashion, music, and language. Why could hula hoops and TV westerns only have been found in every household in the 1950s? What murdered Russian princess can be seen in one of the first documented selfies, taken in 1914? This book answers those questions and more in its documentation of all of the most captivating trends that have defined American popular culture since before the country began. Entries are well-researched and alphabetized by decade. At the start of every section is an insightful historical overview of the decade, and the set uniquely illustrates what today's readers have in common with the past. It also contains a Glossary of Slang for each decade as well as a bibliography, plus suggestions for further reading for each entry. Students and readers interested in history will enjoy discovering trends through the years in such areas as fashion, movies, music, and sports.
Author: Runhua Tan
Publisher: Springer Science & Business Media
ISBN: 3642033458
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This volume constitutes the refereed proceedings of the Third IFIP WG 5.4. Working Conference on Computer Aided Innovation, CAI 2009, held in Harbin, China, in August 2009. The papers deal with advanced approaches in education and training; data mining; text mining; semantic Web; optimization and innovation, shape and topology generators; design automation; integration of CAI methods and tools into engineering; innovation process and engineering information pipeline; innovation in collaborative networks of enterprises; professional virtual communities as well as engineering design.
Author: Sergio Zyman
Publisher: John Wiley & Sons
ISBN: 9780471429661
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
