Author: William L. Shanklin
Publisher: Lexington Books
ISBN: 9780669248166
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.