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Author: Yue He
Publisher: Springer Nature
ISBN: 9819702283
Category :
Languages : en
Pages : 295
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Book Description
Author: Yue He
Publisher: Springer Nature
ISBN: 9819702283
Category :
Languages : en
Pages : 295
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Book Description
Author: Ronald A. Nykiel
Publisher: Routledge
ISBN: 1136610871
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Author:
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 1562
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Book Description
Author:
Publisher:
ISBN:
Category : Hotel management
Languages : en
Pages : 736
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Book Description
Author: Joe Tidd
Publisher: John Wiley & Sons
ISBN: 1119713307
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Author:
Publisher:
ISBN:
Category : Industrial location
Languages : en
Pages : 1526
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Book Description
Six issues yearly; each issue includes a specific feature : no. 1. Geo-corporate index. -- no. 2. Geo-economic index. -- no. 3. Geo-micro index. -- no. 4. Investors' guide to North America. -- no. 5. Geo-political index. -- no. 6. Geo-sites index.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 512
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Book Description
Author: Willy Legrand
Publisher: Taylor & Francis
ISBN: 1000598004
Category : Travel
Languages : en
Pages : 600
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Book Description
This foundational textbook investigates the economic, environmental and social sustainability issues facing the hospitality industry today, and explores ideas, solutions and strategies of how to manage operations in a sustainable way. This updated fourth edition features new content including: Research on nature-based solutions and zero-carbon approaches in facilities, technologies for energy, water and waste management, changes in consumer behaviour, and environmental and social impacts of food production A new chapter on employees, diversity, inclusion and well-being in the industry A new chapter on the challenges of operating in the Global South More than 100 international industry case studies and focused info boxes New practical exercises, discussion questions and research project ideas based on real-life sustainability scenarios Accessible and comprehensive, this book is essential reading for all students as well as current and future managers in the hospitality industry.
Author: Xingui He
Publisher: Springer Science & Business Media
ISBN: 940071839X
Category : Technology & Engineering
Languages : en
Pages : 1613
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Book Description
The Conference on Computer, Informatics, Cybernetics and Applications 2011 aims to facilitate an exchange of information on best practices for the latest research advances in the area of computer, informatics, cybernetics and applications, which mainly includes computer science and engineering, informatics, cybernetics, control systems, communication and network systems, technologies and applications, others and emerging new topics.
Author:
Publisher:
ISBN:
Category : Hospitality industry
Languages : en
Pages : 858
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Book Description
