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Author: Patrick Barwise
Publisher: Harvard Business Press
ISBN: 9780875843988
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Author: Patrick Barwise
Publisher: Harvard Business Press
ISBN: 9780875843988
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Author: Bryan Goodwin
Publisher: ASCD
ISBN: 1416614028
Category : Education
Languages : en
Pages : 195
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Book Description
We already know what works in schools; we just need to focus on getting it right. This is the premise of Simply Better: Doing What Matters Most to Change the Odds for Student Success, which offers a practical, research-based framework for improving student achievement. According to author Bryan Goodwin, decades of research have shown time and again that focusing on the following five essential practices can vastly increase students' chances of doing well in school: * Guaranteeing that instruction is challenging, engaging, and intentional * Ensuring curricular pathways to success * Providing whole-child student supports * Creating high-performance school cultures * Developing data-driven, high-reliability district systems Whether at the district-, school-, or classroom-level, educators don't need to reinvent the wheel or pursue the latest trends to ensure that students succeed. This powerful book reveals what research clearly shows works best in schools, and provides a valuable blueprint for turning that knowledge into visible results.
Author: Jay Sullivan
Publisher: John Wiley & Sons
ISBN: 1119285291
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication, based on the Exec|Comm philosophy: we are all better communicators when we focus focus less on ourselves and more on other people. More than just a list of tips, this book connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity and more, as you discover the secrets of true communication. Communication affects every interaction every day. Why not learn to do it well? This book provides comprehensive guidance toward getting your message across, and getting the results you want. Shift your focus from yourself to other people Build a reputation as a good listener Develop your written and oral communications for the greatest impact Inspire and influence others Communicate more effectively in any business or social situation Did that email come across as harsh? Did you offend someone unintentionally? Great communication skills give you the power to influence someone's thinking and guide them to where you need them to be. Simply Said teaches you the critical skills that make you more effective in business and in life.
Author: Henry Mintzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1609949242
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
This is a simplified, shortened, and updated version of the definitive title on management (Managing, which has sold over 70,000 copies) from management legend and best-selling author Henry Mintzberg.
Author: Raymond S. Moore
Publisher: Reader's Digest Association
ISBN:
Category : Education
Languages : en
Pages : 262
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Book Description
Author: William C. Taylor
Publisher: Penguin
ISBN: 1591847753
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't just belong to geeks designing mobile apps and virtual-reality headsets, or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things in simple settings such as retail banks, office cleaning companies, department stores, small hospitals, and auto dealerships. William C. Taylor, cofounder of Fast Company and best-selling author of Practically Radical, traveled thousands of miles to visit these hotbeds of simple brilliance and unearth the principles and practices behind their success. He offers fascinating case studies and powerful lessons that you can apply to do ordinary things in extraordinary ways, regardless of your industry or profession. Consider, for instance, how... ·Miami Beach's dazzling 1111 Lincoln Road reimagined the humble parking garage as a high-profile public space that hosts weddings, yoga classes, and celebrity gatherings. ·USAA, the financial-services giant that provides soldiers and their families with insurance and banking products, inspires frontline employees to deliver legendary service by immersing them in military culture. ·Pal's Sudden Service, a fast-food chain with a cult following, serves up burgers and fries with such speed and accuracy that companies from other industries pay to learn from its astonishing discipline. ·Lincoln Electric, a manufacturer based in Euclid, Ohio, dominates its ultracompetitive markets with a fierce devotion to quality and productivity. But the key to its prosperity is a share-the-wealth model that gives everybody a sense of security and a piece of the action. It has maintained a strict no-layoff pledge since 1958. As Taylor writes: “The story of this book, its message for leaders who aim to do something important and build something great, is both simple and subversive: In a time of wrenching disruptions and exhilarating advances, of unrelenting turmoil and unlimited promise, the future is open to everybody. The thrill of breakthrough creativity and breakaway performance . . . can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields.” Simply Brilliant shows you how.
Author: Emily Ley
Publisher: HarperChristian + ORM
ISBN: 1400211298
Category : Religion
Languages : en
Pages : 225
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Book Description
Women today are more fatigued, burned out, and overwhelmed than ever. You may feel like your life is frantic––that you're running on empty. In When Less Becomes More, you'll learn how to live a life of more in a world that often overwhelms to the point of burnout. Smartphones constantly ping and alert and demand your attention. And social media can eat up hours of your days with mindless scrolling and tapping while leaving you feeling empty and lonely. Add to that family commitments, work that is accessible around the clock, and overscheduling, and you have a life that can feel out of control. In When Less Becomes More, Emily Ley, author of the bestselling Grace, Not Perfection and Growing Boldly, takes you on a journey out of that empty place and shows you how to fill your wells with the nourishment that only true connection can provide. She also presents some radical concepts that push against the tethers of modern life, with the promise that more of the good stuff comes when we say yes to less of what keeps us empty: Less Noise, More Calm Less Fake, More Real Less Rush, More Rhythm Less Liking, More Loving Less Distraction, More Connection Less Chasing, More Cherishing Less Stuff, More Treasures Getting to more might require some outside-the-box changes, some unraveling of the patterns you have adopted, and some reworking of the day to day. Build a life based on your core values instead of slipping into a life dictated by society or what's "normal." Because you weren't made for normal. You were made for more––for a life of fullness, dreaming, and lasting joy.
Author: Lauree Ostrofsky
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539117612
Category :
Languages : en
Pages : 122
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Book Description
Dream careers. Cross-country moves. Magical coffee shops. Lauree Ostrofsky's clients have created lives more amazing than they ever thought possible. Their journeys involved tough roadblocks too. Doubt and fear making even small steps feel challenging. They moved past these by being kinder to themselves, worrying less and trusting their instincts more. In each of their stories shared here, there were moments of surprise and sheer delight when just what they were hoping for finally happened. Now it's your turn. Through this behind-the-scenes look at leaps-in-process, you'll learn the seven lessons you need to create a life you love and enjoy the crap out of getting there! "Delight and magic can enter your life as you pursue change...if you're willing to go there with an open and honest heart." - Nancy Hawley, Vice President & General Manager of Unstuck "This book is everything I love about Lauree Ostrofsky. She has an innate ability to take transformative wisdom and boil it down into understandable and actionable strategies. This book is like sitting down to talk with her over coffee." - Katy Craig, Director of Strategic Initiatives at the Boettcher Foundation "SIMPLY LEAP is the sweetest, most loving kick in the ass you'll ever get." - David Hicks, PhD, co-founder of Regis University's Mile High MFA and author of the debut novel, White Plains
Author: Chad Fowler
Publisher: Pragmatic Bookshelf
ISBN: 1680505106
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Success in today's IT environment requires you to view your career as a business endeavor. In this book, you'll learn how to become an entrepreneur, driving your career in the direction of your choosing. You'll learn how to build your software development career step by step, following the same path that you would follow if you were building, marketing, and selling a product. After all, your skills themselves are a product. The choices you make about which technologies to focus on and which business domains to master have at least as much impact on your success as your technical knowledge itself--don't let those choices be accidental. We'll walk through all aspects of the decision-making process, so you can ensure that you're investing your time and energy in the right areas. You'll develop a structured plan for keeping your mind engaged and your skills fresh. You'll learn how to assess your skills in terms of where they fit on the value chain, driving you away from commodity skills and toward those that are in high demand. Through a mix of high-level, thought-provoking essays and tactical "Act on It" sections, you will come away with concrete plans you can put into action immediately. You'll also get a chance to read the perspectives of several highly successful members of our industry from a variety of career paths. As with any product or service, if nobody knows what you're selling, nobody will buy. We'll walk through the often-neglected world of marketing, and you'll create a plan to market yourself both inside your company and to the industry in general. Above all, you'll see how you can set the direction of your career, leading to a more fulfilling and remarkable professional life.
Author: Suzanne Ryan
Publisher: Simon and Schuster
ISBN: 1628602635
Category : Cooking
Languages : en
Pages : 336
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Book Description
"A practical approach to health & weight loss with 100+ easy low-carb recipes"--Cover.
