Proceedings of the 1993 Northeastern Recreation Research Symposium PDF Download
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Author: Gail A. Vander Stoep
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 244
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Book Description
Author: Gail A. Vander Stoep
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 244
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Book Description
Author: James T. Hamilton
Publisher: Princeton University Press
ISBN: 0691228310
Category : Performing Arts
Languages : en
Pages : 412
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Book Description
"If it bleeds, it leads." The phrase captures television news directors' famed preference for opening newscasts with the most violent stories they can find. And what is true for news is often true for entertainment programming, where violence is used as a product to attract both viewers and sponsors. In this book, James Hamilton presents the first major theoretical and empirical examination of the market for television violence. Hamilton approaches television violence in the same way that other economists approach the problem of pollution: that is, as an example of market failure. He argues that television violence, like pollution, generates negative externalities, defined as costs borne by others than those involved in the production activity. Broadcasters seeking to attract viewers may not fully bear the costs to society of their violent programming, if those costs include such factors as increased levels of aggression and crime in society. Hamilton goes on to say that the comparison to pollution remains relevant when considering how to deal with the problem. Approaches devised to control violent programming, such as restricting it to certain times and rating programs according to the violence they contain, have parallels in zoning and education policies designed to protect the environment. Hamilton examines in detail the microstructure of incentives that operate at every level of television broadcasting, from programming and advertising to viewer behavior, so that remedies can be devised to reduce violent programming without restricting broadcasters' right to compete.
Author:
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 296
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Book Description
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 628
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Author: James Hamilton
Publisher: University of Michigan Press
ISBN: 9780472086993
Category : Law
Languages : en
Pages : 412
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Book Description
Discusses why and how we should rate the content of television programs for violence
Author: Karen Ritchie
Publisher: Simon and Schuster
ISBN: 1439106096
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests an unknown quantity and emphasizes the fact that the most recent generation to come of age is more diverse and fragmented than any before. Undaunted, Ritchie, a past senior vice-president at advertising powerhouse McCann-Erickson and now responsible for media buying for General Motors, argues that marketers and advertisers have ignored differences between "X-er's" and "boomers," which they must now face up to or risk losing this newly dominant market. Traits belonging to this group worth noting, suggests Ritchie, are its diversity, fascination with interactivity, resistance to obvious or patronizing marketing appeals, uncertain future, and general resentfulness of the attention the previous generation received.
Author: Walter F. Kuentzel
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 322
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 730
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Author: Charles H. Noble
Publisher: Springer
ISBN: 3319130781
Category : Business & Economics
Languages : en
Pages : 462
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Book Description
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Jeff Schmidt
Publisher: Rowman & Littlefield
ISBN: 9780742516854
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
In this book about the world of professional work, Jeff Schmidt demonstrates that the workplace is inherently political and is a battleground for the very identity of the individual, as is graduate school where professionals are trained.
