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SilverComm

SilverComm PDF Author: Anne M. Cooper
Publisher: Rowman & Littlefield
ISBN: 1538175150
Category : Business & Economics
Languages : en
Pages : 181

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Book Description
The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it’s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.