Official Gazette of the United States Patent Office PDF Download
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Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1984
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Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1984
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Book Description
Author:
Publisher:
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 1214
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Book Description
Author: Paul Berton
Publisher: Douglas & McIntyre
ISBN: 1771623357
Category : Social Science
Languages : en
Pages : 356
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Book Description
A thought-provoking and provocative challenge to consumerism (with plenty of name-dropping and celebrity antics). Sassy and satirical, Shopomania is an economic, environmental and social study. This light-hearted, dark-souled dictionary of coined words, or “shoponyms,” takes readers on a roller-coaster ride of avaricious antics and outrageous profligacy. Shopping in one form or another has existed for millennia but, aside from a few slumps, each generation has outdone the previous one. In the past fifty years, shopping—and its associated carbon footprint—has grown exponentially. Berton argues that if we invented today’s consumer culture, then we can invent something to replace it. We can do a better job of making the cycle of stuff truly circular rather than linear. We can be more environmentally, socially and politically conscious of what we buy and how it comes to us—and where it will go after we are finished with it. A species that has made shopping ubiquitous can figure all these things out with little more than co-operation and creativity, and by asking if it is really necessary to “own it now” as we have been told—endlessly—since childhood. Must we possess a thing to enjoy it? Do we really need all that stuff?
Author: Kate Newlin
Publisher: Harper Collins
ISBN: 0061751839
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!—a manifesto-cum-exposé—marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. One generation of marketers has hooked three generations on the addiction of price promotion, and it has wreaked havoc on our waistlines, credit ratings, and life experience. From Wal-Mart to Macy's, Ralph Lauren, Whole Foods, and the Home Shopping Network, Newlin reveals what the world's leading retailers really know about us, and what it takes to kick the addiction to getting the best deal possible. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449302726
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
Author: L. A. Jones
Publisher: Abbott Press
ISBN: 1458209237
Category : Fiction
Languages : en
Pages : 555
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Book Description
There is life after death—and a lover for every soul. Kooriime—pronounced koh-oh-ree-may—is a hidden island paradise tucked away from the rest of the world; it serves as a home to a race of Elves. When seven Elves are stolen from their homes and taken to New York City, they are set adrift in a world they don’t know. Burdened by the grief of being separated from their home and loved ones, the seven do all they can to survive this strange new existence. Can they find their way home again? Can they find happiness in their new home? In this dark, urban romance, the Elves and their new human neighbors do their best to build new lives. The Elves must now learn to cope with very human problems, such as prejudice and the complications of relationships. Despite their best efforts to fit in, they introduce an otherworldly, supernatural quality to every experience. Azure falls in love with Airina, a normal and very human New Yorker. Meilynn wins the love of mean and intolerant Selindah. Sayten seduces Fiero, a doctor-in-training, after being rescued from scientific experimentation. Rocklii, on his search for requited love, attempts to seduce the stoic security guard Dion, who has been rejected by Elven society.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1864
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Book Description
Author: Jeff Della Mura
Publisher: How To Books
ISBN: 1848035942
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.
Author: Kate Newlin
Publisher: Prometheus Books
ISBN: 1615920862
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Author:
Publisher:
ISBN:
Category : Hardware
Languages : en
Pages : 934
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