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Languages : en
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Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author: Nelson Lichtenstein
Publisher: The New Press
ISBN: 1595587462
Category : Business & Economics
Languages : en
Pages : 472
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A collection of essays that “do an incredible job of balancing the wonders and horrors of the force that is Wal-Mart” (Booklist, starred review). Edited by one of the nation’s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart’s business operations, its social effects, and its role in the United States and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately attracted the attention of the national media, drawing profiles in the New York Times, Los Angeles Times, and the New York Review of Books. Their contributions are adapted here for a general audience. At the end of the nineteenth century, the Pennsylvania Railroad declared itself “the standard of the world.” In more recent years, IBM and then Microsoft seemed the template for a new, global information economy. But at the dawn of the twenty-first century, Wal-Mart had overtaken all rivals as the world-transforming economic institution of our time. Presented in an accessible format and extensively illustrated with charts and graphs, Wal-Mart examines such topics as the giant retailer’s managerial culture, revolutionary use of technological innovation, and controversial pay and promotional practices to provide the most complete guide yet available to one of America’s largest companies. “Like archaeologists who pick over artifacts to understand an ancient society, the scholars here [are] examining Wal-Mart for insights into the very nature of American capitalist culture.” —The New York Times “Stimulating perspectives on the world’s largest corporation.” —Publishers Weekly
Author: Shane P. Desselle
Publisher: McGraw Hill Professional
ISBN: 9780071418690
Category : Medical
Languages : en
Pages : 628
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Book Description
Editors Desselle and Zgarrick have brought together 33 contributed chapters in their endeavor to prepare pharmacy students for the realities of managing a practice. After a section on why it's important to study management in pharmacy school, coverage includes the various ins-and-outs of managing oneself (understanding stress), operations, people,
Author: Charles Fishman
Publisher: Penguin
ISBN: 9781594200762
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
An award-winning journalist breaks through the wall of secrecy to reveal how the world's most powerful company really works and how it is transforming the American economy.
Author: David Greusel
Publisher: John Wiley & Sons
ISBN: 9780471176756
Category : Architecture
Languages : en
Pages : 240
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Book Description
Covers all aspects of making a presentation, from preparation to delivery Provides the tools to succeed in your next project interview Presents guidelines for capturing an audience and creating a "stage presence" Easy access to crucial business information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you: Authoritative advice from leading national figures Flip-and-find access to critical business topics Bulleted lists and callout boxes for quick reference Clear, insightful explanations of complex business topics Architect's Essentials of Presentation Skills provides invaluable techniques and tools for giving effective design and marketing presentations. Whether presenting yourself, your firm, or your work, this book includes step-by-step instructions for planning, preparing, and delivering quality presentations, as well as tips, tricks, and shortcuts. Learn how to make the most of your limited presentation time, engage a skeptical audience and prevent boredom, overcome tension, create a "stage presence," manage multiple presenters, choose the best visual aids, and much more. Written by a leading expert in the field, Architect's Essentials of Presentation Skills is an indispensable guide for architects, landscape architects, interior designers, and students of these professions.
Author: John Dawson
Publisher: Routledge
ISBN: 1136161171
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
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Category : City planing
Languages : en
Pages : 41
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Author: David Collis
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
