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Services Marketing

Services Marketing PDF Author: Christopher Lovelock
Publisher: Pearson
ISBN: 9780134123905
Category : Customer services
Languages : en
Pages : 0

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Book Description
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.