Author: Jason McDonald
Publisher:
ISBN: 9781704352381
Category :
Languages : en
Pages : 358
Book Description
Learn SEO in Plain English - Step by Step! 2020 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2020 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.
SEO Fitness Workbook
Author: Jason McDonald
Publisher:
ISBN: 9781704352381
Category :
Languages : en
Pages : 358
Book Description
Learn SEO in Plain English - Step by Step! 2020 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2020 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.
Publisher:
ISBN: 9781704352381
Category :
Languages : en
Pages : 358
Book Description
Learn SEO in Plain English - Step by Step! 2020 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2020 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.
Seo Fitness Workbook
Author: Jason McDonald
Publisher: CreateSpace
ISBN: 9781508492115
Category : Computers
Languages : en
Pages : 132
Book Description
Dominate SEO: Get to the Top of Google and Bing! Revised for 2015 to cover Panda and Penguin, The SEO Fitness Workbook is your hands-on guide to getting to the top of Google. Unlike other boring books written by nerds for nerds, the SEO Fitness Workbook speaks in plain English and presents step-by-step instructions to mastering the game of search engine optimization. Note: it includes online access to quizzes, worksheets, and the fantasticSEO Toolbook with hundreds of FREE search engine optimization tools! The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.' Here are the SEVEN STEPS TO SEO FITNESS explained in detail in the workbook: Set the right expectations: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step. Identify your keywords: find high volume, high value keywords and make a keyword worksheet. (Re)structure your website: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page. Create content: implement an SEO-friendly content strategy. Go social: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness. Measure your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google. Never stop learning: access free explanatory videos, worksheets, and tools.
Publisher: CreateSpace
ISBN: 9781508492115
Category : Computers
Languages : en
Pages : 132
Book Description
Dominate SEO: Get to the Top of Google and Bing! Revised for 2015 to cover Panda and Penguin, The SEO Fitness Workbook is your hands-on guide to getting to the top of Google. Unlike other boring books written by nerds for nerds, the SEO Fitness Workbook speaks in plain English and presents step-by-step instructions to mastering the game of search engine optimization. Note: it includes online access to quizzes, worksheets, and the fantasticSEO Toolbook with hundreds of FREE search engine optimization tools! The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.' Here are the SEVEN STEPS TO SEO FITNESS explained in detail in the workbook: Set the right expectations: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step. Identify your keywords: find high volume, high value keywords and make a keyword worksheet. (Re)structure your website: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page. Create content: implement an SEO-friendly content strategy. Go social: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness. Measure your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google. Never stop learning: access free explanatory videos, worksheets, and tools.
SEO Fitness Workbook
Author: Jason McDonald
Publisher:
ISBN: 9781726634977
Category :
Languages : en
Pages : 350
Book Description
Learn SEO in Plain English - Step by Step! 2019 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2018 / 2019 or Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2019 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2019. Listed on many SEO book lists as one of the best books SEO books of 2019 as well as a best SEO book for beginners.
Publisher:
ISBN: 9781726634977
Category :
Languages : en
Pages : 350
Book Description
Learn SEO in Plain English - Step by Step! 2019 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2018 / 2019 or Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2019 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2019. Listed on many SEO book lists as one of the best books SEO books of 2019 as well as a best SEO book for beginners.
Digital Marketing Strategy
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749484233
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Publisher: Kogan Page Publishers
ISBN: 0749484233
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
SEO Fitness Workbook
Author: Jason McDonald
Publisher: CreateSpace
ISBN: 9781492740919
Category : Business & Economics
Languages : en
Pages : 130
Book Description
The focus of this edition of SEO fitness workbook is using tools such as tags and keywords, as well as social media and blogs, to make your website easily found on the internet.
Publisher: CreateSpace
ISBN: 9781492740919
Category : Business & Economics
Languages : en
Pages : 130
Book Description
The focus of this edition of SEO fitness workbook is using tools such as tags and keywords, as well as social media and blogs, to make your website easily found on the internet.
Mastering Marketing
Author: John H. Watson
Publisher: Accrue Performance Marketing Inc.
ISBN: 0981342620
Category : Business & Economics
Languages : en
Pages : 222
Book Description
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.
Publisher: Accrue Performance Marketing Inc.
ISBN: 0981342620
Category : Business & Economics
Languages : en
Pages : 222
Book Description
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.
Seo Fitness Workbook, 2016 Edition
Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518748882
Category : Google
Languages : en
Pages : 0
Book Description
"The SEO Fitness Workbook is your step-by-step, hands on guide to the world of search engine optimization. Learn how to get your company to the top of Google, Bing, and Yahoo."--Page 4 of cover.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518748882
Category : Google
Languages : en
Pages : 0
Book Description
"The SEO Fitness Workbook is your step-by-step, hands on guide to the world of search engine optimization. Learn how to get your company to the top of Google, Bing, and Yahoo."--Page 4 of cover.
The Social Media Bible
Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8
Book Description
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8
Book Description
Get Fit, Lean and Keep Your Day Job
Author: J D Griffin
Publisher: Griffin Books
ISBN: 9780990565611
Category :
Languages : en
Pages : 286
Book Description
What if you could lose fat, get fit, energize your body, and feel healthy-and still keep your day job? You can! The Get Fit, Lean program is designed to transform your body while fitting into your busy schedule. Breaking health and fitness down to their essentials, it lays out a functional approach that's divided into three sections: nutrition, cardiovascular exercise, and resistance training. Easy to follow, this guide offers time-efficient, practical methods that anyone can incorporate into his or her life and start seeing and feeling the results. In his midforties, author J. D. Griffin found himself overweight and suffering from low self-esteem. But then he undertook a twelve-week body transformation challenge, at the end of which he'd lost thirty pounds of fat, gained lean muscle, and developed a fit body to be proud of. Five years later, he still maintains his fit, lean body and has helped numerous people change their lives through his transformation program. Regardless of age, weight, gender, or busy schedule, "Get Fit, Lean and Keep Your Day Job" will help you transform your body and feel great. Get started today!
Publisher: Griffin Books
ISBN: 9780990565611
Category :
Languages : en
Pages : 286
Book Description
What if you could lose fat, get fit, energize your body, and feel healthy-and still keep your day job? You can! The Get Fit, Lean program is designed to transform your body while fitting into your busy schedule. Breaking health and fitness down to their essentials, it lays out a functional approach that's divided into three sections: nutrition, cardiovascular exercise, and resistance training. Easy to follow, this guide offers time-efficient, practical methods that anyone can incorporate into his or her life and start seeing and feeling the results. In his midforties, author J. D. Griffin found himself overweight and suffering from low self-esteem. But then he undertook a twelve-week body transformation challenge, at the end of which he'd lost thirty pounds of fat, gained lean muscle, and developed a fit body to be proud of. Five years later, he still maintains his fit, lean body and has helped numerous people change their lives through his transformation program. Regardless of age, weight, gender, or busy schedule, "Get Fit, Lean and Keep Your Day Job" will help you transform your body and feel great. Get started today!
SuperBetter
Author: Jane McGonigal
Publisher: Penguin
ISBN: 0698185501
Category : Self-Help
Languages : en
Pages : 274
Book Description
An innovative guide to living gamefully, based on the program that has already helped nearly half a million people achieve remarkable personal growth In 2009, internationally renowned game designer Jane McGonigal suffered a severe concussion. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. But rather than let herself sink further, she decided to get better by doing what she does best: she turned her recovery process into a resilience-building game. What started as a simple motivational exercise quickly became a set of rules for “post-traumatic growth” that she shared on her blog. These rules led to a digital game and a major research study with the National Institutes of Health. Today nearly half a million people have played SuperBetter to get stronger, happier, and healthier. But the life-changing ideas behind SuperBetter are much bigger than just one game. In this book, McGonigal reveals a decade’s worth of scientific research into the ways all games—including videogames, sports, and puzzles—change how we respond to stress, challenge, and pain. She explains how we can cultivate new powers of recovery and resilience in everyday life simply by adopting a more “gameful” mind-set. Being gameful means bringing the same psychological strengths we naturally display when we play games—such as optimism, creativity, courage, and determination—to real-world goals. Drawing on hundreds of studies, McGonigal shows that getting superbetter is as simple as tapping into the three core psychological strengths that games help you build: • Your ability to control your attention, and therefore your thoughts and feelings • Your power to turn anyone into a potential ally, and to strengthen your existing relationships • Your natural capacity to motivate yourself and super-charge your heroic qualities, like willpower, compassion, and determination SuperBetter contains nearly 100 playful challenges anyone can undertake in order to build these gameful strengths. It includes stories and data from people who have used the SuperBetter method to get stronger in the face of illness, injury, and other major setbacks, as well as to achieve goals like losing weight, running a marathon, and finding a new job. As inspiring as it is down to earth, and grounded in rigorous research, SuperBetter is a proven game plan for a better life. You’ll never say that something is “just a game” again.
Publisher: Penguin
ISBN: 0698185501
Category : Self-Help
Languages : en
Pages : 274
Book Description
An innovative guide to living gamefully, based on the program that has already helped nearly half a million people achieve remarkable personal growth In 2009, internationally renowned game designer Jane McGonigal suffered a severe concussion. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. But rather than let herself sink further, she decided to get better by doing what she does best: she turned her recovery process into a resilience-building game. What started as a simple motivational exercise quickly became a set of rules for “post-traumatic growth” that she shared on her blog. These rules led to a digital game and a major research study with the National Institutes of Health. Today nearly half a million people have played SuperBetter to get stronger, happier, and healthier. But the life-changing ideas behind SuperBetter are much bigger than just one game. In this book, McGonigal reveals a decade’s worth of scientific research into the ways all games—including videogames, sports, and puzzles—change how we respond to stress, challenge, and pain. She explains how we can cultivate new powers of recovery and resilience in everyday life simply by adopting a more “gameful” mind-set. Being gameful means bringing the same psychological strengths we naturally display when we play games—such as optimism, creativity, courage, and determination—to real-world goals. Drawing on hundreds of studies, McGonigal shows that getting superbetter is as simple as tapping into the three core psychological strengths that games help you build: • Your ability to control your attention, and therefore your thoughts and feelings • Your power to turn anyone into a potential ally, and to strengthen your existing relationships • Your natural capacity to motivate yourself and super-charge your heroic qualities, like willpower, compassion, and determination SuperBetter contains nearly 100 playful challenges anyone can undertake in order to build these gameful strengths. It includes stories and data from people who have used the SuperBetter method to get stronger in the face of illness, injury, and other major setbacks, as well as to achieve goals like losing weight, running a marathon, and finding a new job. As inspiring as it is down to earth, and grounded in rigorous research, SuperBetter is a proven game plan for a better life. You’ll never say that something is “just a game” again.