Author: George E. Marcus
Publisher: Penn State Press
ISBN: 9780271045986
Category : Political Science
Languages : en
Pages : 188
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Book Description
An Analysis Of How emotion functions cooperatively with reason & contributes to a healthy democratic politics.
Author: George E. Marcus
Publisher:
ISBN: 9780271052731
Category : Democracy
Languages : en
Pages : 171
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Book Description
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
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Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Andromache Karanika
Publisher: Routledge
ISBN: 135124339X
Category : History
Languages : en
Pages : 177
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Book Description
This volume examines emotional trauma in the ancient world, focusing on literary texts from different genres (epic, theatre, lyric poetry, philosophy, historiography) and archaeological evidence. The material covered spans geographically from Greece and Rome to Judaea, with a chronological range from about 8th c. bce to 1st c. ce. The collection is organized according to broad themes to showcase the wide range of possibilities that trauma theory offers as a theoretical framework for a new analysis of ancient sources. It also demonstrates the various ways in which ancient texts illuminate contemporary problems and debates in trauma studies.
Author: Albert J. Rivero
Publisher: Cambridge University Press
ISBN: 1108418929
Category : Literary Criticism
Languages : en
Pages : 259
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Book Description
Provides twenty-first century readers with a new, comprehensive and suggestive account of the sentimental novel in the eighteenth century.
Author: Ralph Albert Parlette
Publisher:
ISBN:
Category : Lectures and lecturing
Languages : en
Pages : 628
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Book Description
Author: Eleanor Jupp
Publisher: Taylor & Francis
ISBN: 1317144589
Category : Science
Languages : en
Pages : 266
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Book Description
What is the political allure, value and currency of emotions within contemporary cultures of governance? What does it mean to govern more humanely? Since the emergence of an emotional turn in human geography over the last decade, the notion that our emotions matter in understanding an array of social practices, spatial formations and aspects of everyday life is no longer seen as controversial. This book brings recent developments in emotional geography into dialogue with social policy concerns and contemporary issues of governance. It sets the intellectual scene for research into the geographical dimensions of the emotionalized states of the citizen, policy maker and public service worker, and highlights new research on the emotional forms of governance which now characterise public life. An international range of empirical field studies are used to examine issues of regulation, modification, governance and potential manipulation of emotional affects, professional and personal identities and political technologies. Contributors provide analysis of the role of emotional entanglements in policy strategy, policy implementation, service delivery, citizenship and participation as well as considering the emotional nature of the research process itself. It will be of interest to researchers and students within social policy, human geography, politics and related disciplines.
Author: Richard Butsch
Publisher: Routledge
ISBN: 1135867453
Category : Performing Arts
Languages : en
Pages : 326
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Book Description
In The Citizen Audience, Richard Butsch explores the cultural and political history of audiences in the United States from the nineteenth century to the present. He demonstrates that, while attitudes toward audiences have shifted over time, Americans have always judged audiences against standards of good citizenship. From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations. A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination.
Author: Liesbet van Zoonen
Publisher: Rowman & Littlefield
ISBN: 9780742529076
Category : History
Languages : en
Pages : 200
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Book Description
Can politics be combined with entertainment? Can political involvement and participation be fun? Politics and popular culture are converging all the time, whether it's in Arnold Schwarzenegger's election as governor of California or in political television dramas and movies like The West Wing and Dave. This book encourages readers to think about how links between entertainment and politics have the potential to rejuvenate citizenship, endorse civic values, and sustain civic commitment. Instead of discarding the popular as irrelevant or dangerous to the democratic process, Liesbet van Zoonen shows us the possibilities for increasing political knowledge and participation through the arenas of politics and popular music, political "soaps," political television dramas, and politicians as celebrities. A first-rate starting point for debate, Entertaining the Citizen will stimulate and entertain students and general readers alike.
Author: Silvia Schultermandl
Publisher: Routledge
ISBN: 1000390985
Category : Literary Criticism
Languages : en
Pages : 285
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Book Description
Ambivalent Transnational Belonging in American Literature discusses the extent to which transnational concepts of identity and community are cast within nationalist frameworks. It analyzes how the different narrative perspectives in texts by Olaudah Equiano, Catharina Maria Sedgwick, Henry James, Jamaica Kincaid, and Mohsin Hamid shape protagonists’ complex transnational subjectivities, which exist between or outside national frameworks but are nevertheless interpellated through the nation-state and through particular myths about liberal, sentimental, or cosmopolitan subjects. The notion of ambivalent transnational belonging yields insights into the affective appeal of the transnational as a category of analysis, as an aesthetic experience, and as an idea of belonging. This means bringing the transnational into conversation with the aesthetic and the affective so we may fully address the new conceptual challenges faced by literary studies due to the transnational turn in American studies.
