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Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 455
Get Book Here
Book Description
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
Author: Taneja, Sanjay
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.
Author: Manpreet Arora
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. By delving into the latest neuroscience insights, this book unlocks the secrets of the human brain, providing marketers with a deeper understanding of consumer behavior. The book demonstrates how leveraging sensory modalities like sight, sound, touch, smell, and taste can create impactful marketing experiences through practical guidance and real-world examples. This approach improves customer engagement and satisfaction and drives tangible business growth. With Sensible Selling Through Sensory Neuromarketing, marketers can transform their marketing strategies, moving beyond traditional approaches to embrace the innovative techniques shaping the future of marketing. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Author: J. Berčík
Publisher: BRILL
ISBN: 9086869289
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration (GSR), and a traditional data collection method - a questionnaire. With these tools, consumer response to three selected scents were monitored. One of the initial scents was selected and tested under ‘normal’ restaurant conditions. The authors describe how the information was obtained, and how the effect on consumer emotions was determined. 'The use of consumer neuroscience in aroma marketing' concludes with recommendations to improve the effectiveness of aromatisation in practice.
Author: A. K. Pradeep
Publisher: John Wiley & Sons
ISBN: 0470646845
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Leon Zurawicki
Publisher: Springer Science & Business Media
ISBN: 3540778292
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
