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Author: Nai-Chieh Jessie Chen
Publisher:
ISBN:
Category : Japanese
Languages : en
Pages : 174
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Book Description
"For decades, Taiwan's tourism industry enjoyed the great number of Japanese visitors until a few years ago, when the growth rate slowed and even declined. This decline was caused by several factors such as rising price, high appreciation of the New Taiwan dollar, inconvenient visa application procedures, limited airline seats, rising public disorder, and strong competition from neighboring countries. With much money to spend the Japanese tourists were the most welcome group to the world tourism industry. The senior (50 years and older) members among them, in increasing quantity and good financial ability, have become even more desirable among the world's tourists. Information for this study was collected through library research, data collecting from Taiwan's Tourism Bureau and personal interviews with a manager of Japanese Airline and one of Taiwan's travel agents. An evaluation of Sino-Japanese relationship was done to identify major reasons for Taiwan to be one of the most popular destinations for the senior Japanese international tourists. Most of the senior Japanese tourists visit Taiwan for pleasure because they admire Chinese culture, Chinese cuisine, beautiful scenery, and it's good weather. Their expenditures are the highest among all the international tourist arrivals in Taiwan. Through making efforts (such as cooperation with Japan's banks in offering senior customers discounted trips to Taiwan, formation of a task force to carry out an " Senior Japanese Market Promotion Project," and planning and development of new scenic attractions) on maintaining this high-profit tourist group, Taiwan can keep up the revenue from tourism, even with very limited potential in total international tourist growth."--Abstract.
Author: Nai-Chieh Jessie Chen
Publisher:
ISBN:
Category : Japanese
Languages : en
Pages : 174
Get Book Here
Book Description
"For decades, Taiwan's tourism industry enjoyed the great number of Japanese visitors until a few years ago, when the growth rate slowed and even declined. This decline was caused by several factors such as rising price, high appreciation of the New Taiwan dollar, inconvenient visa application procedures, limited airline seats, rising public disorder, and strong competition from neighboring countries. With much money to spend the Japanese tourists were the most welcome group to the world tourism industry. The senior (50 years and older) members among them, in increasing quantity and good financial ability, have become even more desirable among the world's tourists. Information for this study was collected through library research, data collecting from Taiwan's Tourism Bureau and personal interviews with a manager of Japanese Airline and one of Taiwan's travel agents. An evaluation of Sino-Japanese relationship was done to identify major reasons for Taiwan to be one of the most popular destinations for the senior Japanese international tourists. Most of the senior Japanese tourists visit Taiwan for pleasure because they admire Chinese culture, Chinese cuisine, beautiful scenery, and it's good weather. Their expenditures are the highest among all the international tourist arrivals in Taiwan. Through making efforts (such as cooperation with Japan's banks in offering senior customers discounted trips to Taiwan, formation of a task force to carry out an " Senior Japanese Market Promotion Project," and planning and development of new scenic attractions) on maintaining this high-profit tourist group, Taiwan can keep up the revenue from tourism, even with very limited potential in total international tourist growth."--Abstract.
Author: Stylidis, Dimitrios
Publisher: CABI
ISBN: 1800622147
Category : Travel
Languages : en
Pages : 238
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Book Description
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1433062682
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
2011 Updated Reprint. Updated Annually. Taiwan Recent Economic and Political Developments Yearbook
Author: Umberto Martini
Publisher: MDPI
ISBN: 3039288733
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438771169
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Taiwan Business Law Handbook - Strategic Informtion and Basic Laws
Author: Bonnie S. Glaser
Publisher: Rowman & Littlefield
ISBN: 1442281103
Category : Political Science
Languages : en
Pages : 63
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Book Description
The CSIS Taiwan-U.S. Policy Program (TUPP) program provides a much-needed opportunity for future leaders to gain a better understanding of Taiwan through first-hand exposure to its politics, culture, and history. The papers in this compendium were written by the 10 members of the 2018 TUPP delegation. TUPP provides a much-needed opportunity for future leaders to gain a better understanding of Taiwan through first-hand exposure to its politics, culture, and history. Each participant was asked to reflect on his or her in-country experience and produce a short article analyzing a policy issue related to Taiwan. These papers are a testament to the powerful impact that follows first-hand exposure to Taiwan.
Author: Ian Robert Patterson
Publisher: CABI
ISBN: 1845931513
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Author:
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 178
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Book Description
Author: Neil Leiper
Publisher:
ISBN: 9780642097828
Category : Tourism
Languages : en
Pages : 70
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Book Description
Author: William F. Theobald
Publisher: Routledge
ISBN: 1136000828
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
The success of Global Tourism has led to this fully revised and updated second edition which retains all the strengths of the original book and is enhanced by the inclusion of five new chapters. This edition draws together the insights of thirty-three observers commonly concerned with the effects of tourism on comtemporary society.
