Author: Dr. Lakshman K.
Publisher: Exceller Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Senior Citizens' Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks' marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks' business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.
Author: Pires, Paulo Botelho
Publisher: IGI Global
ISBN: 1668489600
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Author: Suresh Kumar, Arumugam
Publisher: IGI Global
ISBN: 1668468956
Category : Computers
Languages : en
Pages : 412
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Book Description
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
Author: Fernandes, Gonçalo Poeta
Publisher: IGI Global
ISBN: 1668469871
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Gupta, S.K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Pilgrimage is one of the oldest extant and most basic forms of population mobility known to human society, and its political, social, cultural, and economic implications have always been, and continue to be substantial. In recent decades, a new focus on pilgrimage has emerged through the lens of tourism, which explores the political, cultural, behavioral, economic, and geographical impacts. Therefore, the identification of challenges in transformation and emerging ways and means of managing pilgrimage and related destinations is critical in an era of crises and disastrous situations. Management and Practices of Pilgrimage Tourism and Hospitality identifies, understands, and recognizes the changing facts and facets of pilgrimage tourism around the world. It develops and promotes pilgrimage tourism for community integration, faith-sharing, perseverance, tolerance, and pace for secular and sustainable futures. This book further identifies any new issues, scopes, challenges, and entrepreneurial opportunities for pilgrimage tourism as are found to be relevant and important for future pilgrimages with larger intensity and frequency. Covering topics such as behavioral challenges, community empowerment, and pilgrimage economy, this book is an essential resource for entrepreneurs, professionals, researchers, academicians, policymakers, students of higher education, sociologists, and more.
Author: Jessica Keyes
Publisher: CRC Press
ISBN: 1000065200
Category : Business & Economics
Languages : en
Pages : 752
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Book Description
The calculus of IT support for the banking, securities and insurance industries has changed dramatically and rapidly over the past few years. Unheard of just a few years ago, corporate intranets are now used for everything from job postings to enhanced team communications. Whole new departments are being created to support e-commerce. And the Inter
Author: Radek Silhavy
Publisher: Springer Nature
ISBN: 3030519651
Category : Technology & Engineering
Languages : en
Pages : 621
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Book Description
This book gathers the refereed proceedings of the Intelligent Algorithms in Software Engineering Section of the 9th Computer Science On-line Conference 2020 (CSOC 2020), held on-line in April 2020. Software engineering research and its applications to intelligent algorithms have now assumed an essential role in computer science research. In this book, modern research methods, together with applications of machine and statistical learning in software engineering research, are presented.
Author: Dr. M.V. Sathiyabama Dr. R. Vidwakalyani Dr. B. Indira Priyadharshini Dr. T. Kiruthika & Ms. M. Ragaprabha
Publisher: Kavya Publications
ISBN: 9395482168
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
Author: Sandhu, Kamaljeet
Publisher: IGI Global
ISBN: 1799850161
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
Author: Sherma Roberts
Publisher: Springer Nature
ISBN: 3031311191
Category : Social Science
Languages : en
Pages : 588
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Book Description
Caribbean countries have had to navigate multiple crises, which have tested their collective resolve through time. In this regard, the region’s landscape has been shaped by an interplay of vulnerability and resilience which has brought to the fore possibilities and contradictions. It is within this context that the effects of the COVID-19 pandemic must be considered. Interdisciplinary Perspectives on COVID-19 and the Caribbean, Volume 2: Society, Education and Human Behaviour provides a comprehensive, multi- and interdisciplinary assessment of the impact of the COVID-19 pandemic, using the Caribbean as the site of enquiry. The edited collection mobilises critical perspectives brought to bear on research produced within and beyond the boundaries and boundedness of conventional academic disciplinary divides, in response to the multi-dimensional crises of our time. This volume is divided into four (4) parts consisting of twenty-three (23) chapters and weaves together four broad thematic strands: COVID-19 and Caribbean Society; COVID-19 Religion and Rights; Psycho-social Impacts of COVID-19; and Education, Innovation, and Technology. Authors working within and across the human, social, physical and life sciences consider the myriad effects of the health crisis in the region, interrogating these experiences from the granular to macro level, utilising inter and multidisciplinary lenses. Collectively, the chapters which constitute Volume II expose the fault lines in Caribbean societies, which are deeply rooted in the region’s history and delineate the precise ways in which the pandemic has transformed lives and livelihoods in the region. The culmination of this collection offers a reimagining of our Caribbean contemporary futures in the hope of finding home-grown solutions, avenues and possibilities.
