Social Semiotics PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Social Semiotics PDF full book. Access full book title Social Semiotics by Robert Ian Vere Hodge. Download full books in PDF and EPUB format.
Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
ISBN: 9780801495151
Category : Language Arts & Disciplines
Languages : en
Pages : 300
Get Book
Book Description
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
ISBN: 9780801495151
Category : Language Arts & Disciplines
Languages : en
Pages : 300
Get Book
Book Description
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Author: Paul Cobley
Publisher: Graphic Guides
ISBN: 9781848311855
Category : Semiotics
Languages : en
Pages : 0
Get Book
Book Description
Unique graphic introductions to big ideas and thinkers, written by experts in the field.
Author: Winfried Noth
Publisher: Indiana University Press
ISBN: 9780253209597
Category : Language Arts & Disciplines
Languages : en
Pages : 600
Get Book
Book Description
History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Author: Robert Scholes
Publisher: Yale University Press
ISBN: 9780300030938
Category : Language Arts & Disciplines
Languages : en
Pages : 182
Get Book
Book Description
The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement
Author: Robert Stam
Publisher: Routledge
ISBN: 1134963173
Category : Social Science
Languages : en
Pages : 262
Get Book
Book Description
The authors address key aspects of contemporary semiotic and cultural debate--for example Metz's semiotics, Genette's narratology, the feminism of Mary Ann Doane, and Bakhtinian concepts. The book explores linguistically-oriented terminology in cinema studies; the semiotics of film narrative; the psycho-semiology of the cinema; and intertextuality, discourse, and transtextuality. References to individual films drawn from the work of a wide range of directors including Orson Welles, D.W. Griffiths, Alain Resnais, Jean-Luc Godard, Alfred Hitchcock, Jean Cocteau, and Chantal Akerman illustrate th.
Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Category : Business & Economics
Languages : en
Pages : 234
Get Book
Book Description
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Author: Thomas Albert Sebeok
Publisher: Georgetown University Press
ISBN: 9780253206541
Category : Semiotics
Languages : en
Pages : 198
Get Book
Book Description
"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Author: Terence Hawkes
Publisher: Univ of California Press
ISBN: 9780520034228
Category : Literary Criticism
Languages : en
Pages : 196
Get Book
Book Description
"This guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society. Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field, thus enacting its own small revolution. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics, but into the wide range of cultural and critical theories underpinned by these approaches." "Structuralism and Semiotics remains the clearest introduction to some of the most important topics in modern critical theory. An afterword and fresh suggestions for further reading ensure that this new edition will become, like its predecessor, the essential starting point for anyone new to the field."--BOOK JACKET.
Author: Theo Van Leeuwen
Publisher: Psychology Press
ISBN: 9780415249430
Category : Language Arts & Disciplines
Languages : en
Pages : 322
Get Book
Book Description
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Author: Thomas Albert Sebeok
Publisher: University of Toronto Press
ISBN: 9780802084729
Category : Literary Criticism
Languages : en
Pages : 220
Get Book
Book Description
In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".
