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Author: Thomas Albert Sebeok
Publisher: Georgetown University Press
ISBN: 9780253206541
Category : Language Arts & Disciplines
Languages : en
Pages : 198
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Book Description
"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Author: Thomas Albert Sebeok
Publisher: Georgetown University Press
ISBN: 9780253206541
Category : Language Arts & Disciplines
Languages : en
Pages : 198
Get Book Here
Book Description
"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Author: Paul Cobley
Publisher:
ISBN: 9781848311855
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Unique graphic introductions to big ideas and thinkers, written by experts in the field.
Author: Irene Portis-Winner
Publisher: Duke University Press
ISBN: 9780822328414
Category : Language Arts & Disciplines
Languages : en
Pages : 204
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Book Description
DIVOffers a new way of doing ethnography, based on an analysis of interaction between immigrants from a small village in Slovenia to the U.S. and the culture they left./div
Author: Daniel Chandler
Publisher: Routledge
ISBN: 1134324766
Category : Literary Criticism
Languages : en
Pages : 279
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Book Description
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.
Author: Winfried Noth
Publisher: Indiana University Press
ISBN: 9780253209597
Category : Language Arts & Disciplines
Languages : en
Pages : 600
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Book Description
History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Author: Jørgen Dines Johansen
Publisher: Routledge
ISBN: 1134505787
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
Author: John Deely
Publisher: Indiana University Press
ISBN: 0253056713
Category : Literary Criticism
Languages : en
Pages : 268
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Book Description
This comprehensive survey of semiotics examines its development from pre-Socratic philosophy to Peirce’s Sign Theory and beyond. In Introducing Semiotics, renowned philosopher and semiotician John Deely provides a conceptual overview of the field, covering its development across centuries of Western philosophical thought. It delineates the foundations of contemporary semiotics and concretely reveals just how integral and fundamental the semiotic point of view really is to Western culture. In particular, the book bridges the gap from St. Augustine in the fifth century to John Locke in the seventeenth. The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. With its clarity of exposition and careful use of primary sources, Introducing Semiotics is an essential text for newcomers to the subject and an ideal textbook for semiotics courses.
Author: Gary Genosko
Publisher: Bloomsbury Publishing
ISBN: 1472596382
Category : Language Arts & Disciplines
Languages : en
Pages : 201
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Book Description
Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.
Author: Kumiko Tanaka-Ishii
Publisher: Cambridge University Press
ISBN: 0521516552
Category : Computers
Languages : en
Pages : 233
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Book Description
Considers what computers can and cannot do, analysing how computer sign systems compare to humans through a concept of reflexivity.
Author: Rachel Lawes
Publisher: Kogan Page Publishers
ISBN: 1789662087
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
