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Author: Irmengard Rauch
Publisher: University of Toronto Press
ISBN: 9780802047052
Category : Philosophy
Languages : en
Pages : 340
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Book Description
This collection of articles by Irmengard Rauch provides a lucid narrative on the nature of semiotics and linguistics, revealing their symbiotic relationship through concrete, data-based application.
Author: Irmengard Rauch
Publisher: University of Toronto Press
ISBN: 9780802047052
Category : Philosophy
Languages : en
Pages : 340
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Book Description
This collection of articles by Irmengard Rauch provides a lucid narrative on the nature of semiotics and linguistics, revealing their symbiotic relationship through concrete, data-based application.
Author: Thomas Reiner
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
Semiotics of Musical Time investigates the link between musical time and the world of signs and symbols. It examines the extent to which musical time is a product of signs, sign systems, and sign-oriented behavior. Sound is discussed as a potential sign of time and of musical time. Inherent and recognizable temporal features are identified in a number of musical works. Time as a compositional concern is examined in the case of Igor Stravinsky and Karlheinz Stockhausen. A principal distinction between hearing associated with perception and listening associated with cognition provides the basis for the proposition that musical time is both unheard and imperceptible. The role of concepts, and their designations, is investigated to demonstrate that consciousness of musical time involves semiotic processes.
Author: Rachel Lawes
Publisher: Kogan Page Publishers
ISBN: 1789662087
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Author: Winfried Nöth
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110803615
Category : Language Arts & Disciplines
Languages : en
Pages : 908
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Book Description
Author: Thomas A. Sebeok
Publisher: Indiana University Press
ISBN: 9780253339577
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
The study of semiotics underwent a gradual but radical paradigm shift during the past century, from a glottocentric (language-centered) enterprise to one that encompasses the whole terrestrial biosphere. In this collection of 17 essays, Thomas A. Sebeok, one of the seminal thinkers in the field, shows how this progression took place. His wide-ranging discussion of the evolution of the field covers many facets, including discussions of biosemiotics, semiotics as a bridge between the humanities and natural sciences, semiosis, nonverbal communication, cat and horse behavior, the semiotic self, and women in semiotics. This thorough account will appeal to seasoned scholars and neophytes alike.
Author: Louise Ravelli
Publisher: Taylor & Francis
ISBN: 1000865738
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’. Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life. This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.
Author:
Publisher: BRILL
ISBN: 9460912257
Category : Education
Languages : en
Pages : 300
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Book Description
“Semiotics Education Experience” is a collection of fifteen essays edited by Inna Semetsky that explores semiotic approaches to education: semiotics of teaching, learning, and curriculum; educational theory and philosophies of Dewey, Peirce, and Deleuze; education as political semiosis; logic and mathematics; visual signs; semiotics and complexity; semiotics and ethics of the self. This is a landmark collection of cross-disciplinary chapters by international scholars that mark out the appeal and significance of a semiotic approach to education. As Marcel Danesi reminds us in the Foreword, Vygotsky construed learning theory as the science of signs. Semetsky’'-s collection should be widely read by students and scholars in education, philosophy, futures studies, cultural studies, and related disciplines. It deserves the widest dissemination. Michael A Peters, Professor, University of Illinois at Urbana-Champaign; Editor, Educational Philosophy & Theory and Policy Futures in Education
Author: Andrea Cossu
Publisher: Policy Press
ISBN: 1529211751
Category : Social Science
Languages : en
Pages : 226
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Book Description
Written by experts in interpretive sociology, this volume examines semiotic models in a sociological context. Contributors offer case studies to demonstrate ‘how to do things’ with semiotics. Synthesizing a diverse and fragmented landscape, this is a key reference work for understanding the connection between semiotics and sociology.
Author: Gudwin, Ricardo
Publisher: IGI Global
ISBN: 1599040654
Category : Computers
Languages : en
Pages : 366
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Book Description
"This book assembles semiotics and artificial intelligence techniques in order to design new kinds of intelligence systems; it changes the research field of artificial intelligence by incorporating the study of meaning processes (semiosis), from the perspective of formal sciences, linguistics, and philosophy"--Provided by publisher.
Author: Winfried Nöth
Publisher: Indiana University Press
ISBN: 0253116082
Category : Literary Criticism
Languages : en
Pages : 592
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Book Description
"This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General
