Integrity Selling for the 21st Century

Integrity Selling for the 21st Century PDF Author: Ron Willingham
Publisher: Currency
ISBN: 0385509561
Category : Business & Economics
Languages : en
Pages : 239

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Book Description
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Integrity Selling for the 21st Century

Integrity Selling for the 21st Century PDF Author: Ron Willingham
Publisher: Currency
ISBN: 0385509561
Category : Business & Economics
Languages : en
Pages : 239

Get Book

Book Description
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Selling with Integrity

Selling with Integrity PDF Author: Sharon Drew Morgen
Publisher: Berrett-Koehler Publishers
ISBN: 9781576750179
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.

Integrity Selling

Integrity Selling PDF Author: Ron Willingham
Publisher: Main Street Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
"Integrity Selling" offers a practical, six-step program that focuses on today's more sophisticated customer. From initial contact to the close, the customer's needs are always at the forefront. Illustrated.

The Inner Game of Selling

The Inner Game of Selling PDF Author: Ron Willingham
Publisher: Simon and Schuster
ISBN: 0743293835
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore. Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell. Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation. Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.

Winning with Integrity

Winning with Integrity PDF Author: Leigh Steinberg
Publisher: Three Rivers Press (CA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Orientation - Preparation - Positioning - The encounter - Making the deal - The twelve essential rules of negotiation.

Selling with Love

Selling with Love PDF Author: Jason Marc Campbell
Publisher: Impact and Integrity Media
ISBN: 1544526873
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them. Attention is hard to come by in today’s hypercompetitive world. It takes real effort to earn it. Don’t let companies that lack integrity continue to dominate the conversation. Selling with Love is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and without compromise. Achieve results and do it your way. Once you know how to do it and you truly understand why it’s so important, you’ll be unstoppable in your growth and impact—and even more aligned with your core values.

Same Side Selling

Same Side Selling PDF Author: Ian Altman
Publisher: Ideapress Publishing - Ips
ISBN: 9781940858517
Category :
Languages : en
Pages :

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Book Description
Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale? Does it sometimes seem like you and your client are working against each other? Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler. A Different Type of Book on Selling What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game. The New Metaphor: Selling Is a Puzzle Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.

Selling Ethically: A Business Parable Connecting Integrity with Profits

Selling Ethically: A Business Parable Connecting Integrity with Profits PDF Author: Joel Malkoff
Publisher: Gadol Publications LLC
ISBN: 9781662900020
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
Can you sell with integrity and still make a profit? Yes! In Selling Ethically: A Business Parable Connecting Integrity with Profits, author Joel Malkoff--a.k.a. the Ethics Giver--reveals the powerful and surprising link between business ethics and profits. Drawing on the wisdom of biblical sages, modern thought leaders, and the tenets of Malkoff's faith, this heartfelt and relatable business parable is inspired by experiences from the author's own business career. Having generated more than a half-billion dollars in sales, Malkoff proves that ethical business conduct isn't just the right thing to do--it's essential for: - building better customer relationships - selling more products and services via customer referrals - increasing your sales revenue and profits In Selling Ethically, business executive David King, the parable's protagonist, has a near-death experience; he suddenly finds his life--and his business career--on trial in a heavenly court. There, he fights not only to defend a lifetime's worth of business decisions-but for the ultimate fate of his soul. King's journey leads to powerful professional and personal discoveries and the realization that ethical business practice and profits are inextricably linked.

Integrity Works

Integrity Works PDF Author: Dana Telford
Publisher: Gibbs Smith
ISBN: 9781586850548
Category : Business & Economics
Languages : en
Pages : 140

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Book Description
The sequel to 'The Integrity Advantage' explains how make integrity anntegral part of one's personal life and one's dealings with employees andompany, emphasizing the importance of integrity and explaining how to putts principles into action as a leader.

Eat Their Lunch

Eat Their Lunch PDF Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0525537627
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.