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Author: Jane S. Becker
Publisher: Univ of North Carolina Press
ISBN: 080786031X
Category : History
Languages : en
Pages : 356
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Book Description
The first half of the twentieth century witnessed a growing interest in America's folk heritage, as Americans began to enthusiastically collect, present, market, and consume the nation's folk traditions. Examining one of this century's most prominent "folk revivals--the reemergence of Southern Appalachian handicraft traditions in the 1930s--Jane Becker unravels the cultural politics that bound together a complex network of producers, reformers, government officials, industries, museums, urban markets, and consumers, all of whom helped to redefine Appalachian craft production in the context of a national cultural identity. Becker uses this craft revival as a way of exploring the construction of the cultural categories "folk" and "tradition." She also addresses the consequences such labels have had on the people to whom they have been assigned. Though the revival of domestic arts in the Southern Appalachians reflected an attempt to aid the people of an impoverished region, she says, as well as a desire to recapture an important part of the nation's folk heritage, in reality the new craft production owed less to tradition than to middle-class tastes and consumer culture--forces that obscured the techniques used by mountain laborers and the conditions in which they worked.
Author: Jane S. Becker
Publisher: Univ of North Carolina Press
ISBN: 080786031X
Category : History
Languages : en
Pages : 356
Get Book Here
Book Description
The first half of the twentieth century witnessed a growing interest in America's folk heritage, as Americans began to enthusiastically collect, present, market, and consume the nation's folk traditions. Examining one of this century's most prominent "folk revivals--the reemergence of Southern Appalachian handicraft traditions in the 1930s--Jane Becker unravels the cultural politics that bound together a complex network of producers, reformers, government officials, industries, museums, urban markets, and consumers, all of whom helped to redefine Appalachian craft production in the context of a national cultural identity. Becker uses this craft revival as a way of exploring the construction of the cultural categories "folk" and "tradition." She also addresses the consequences such labels have had on the people to whom they have been assigned. Though the revival of domestic arts in the Southern Appalachians reflected an attempt to aid the people of an impoverished region, she says, as well as a desire to recapture an important part of the nation's folk heritage, in reality the new craft production owed less to tradition than to middle-class tastes and consumer culture--forces that obscured the techniques used by mountain laborers and the conditions in which they worked.
Author: Jane S. Becker
Publisher: Univ of North Carolina Press
ISBN: 9780807847152
Category : History
Languages : en
Pages : 356
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Book Description
Examining one of this century's most prominent "folk revivals"--the reemergence of Southern Appalachian handicraft traditions in the 1930s--Jane Becker unravels the complex network of individuals and groups that helped to redefine Appalachian craft production in the context of a national cultural identity. 37 illustrations.
Author: Richard Weisgrau
Publisher: Simon and Schuster
ISBN: 1581157266
Category : Performing Arts
Languages : en
Pages : 154
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Book Description
Selling Your Photography is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insider’s guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more. Chapters cover how to: • Break into diverse markets • Shoot and sell stock and assignment photography • Find advertising, corporate, editorial, and merchandise segment clients • Work with photo editors, art directors, and communication directors • Market your photography • Develop good business habits • License and price your work • Get new clients through past publication • Make additional sales with the same photographs. Anyone who plans to have his or her images published will need this handy guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Marc Miller
Publisher: John Wiley & Sons
ISBN: 1118429273
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.
Author: Noble T. Praigg
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 510
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Book Description
Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: Venkatesh Upadrista
Publisher: CRC Press
ISBN: 1040084648
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition.The first section discusses the advantages of consultative selling and explores the concepts of blue oceans. In blue oceans, demand is created rather than fought over. Competition is irrelevant because the rules of the game are waiting to be established. The author explains how you can use consultative selling techniques to create your own blue oceans of unknown market space, where opportunities for growth are both rapid and profitable.In the second section, the author defines the consultative selling framework (CSF). This framework is based on proven processes, best practices, and real-time case studies to make consultative selling a reality. It provides clear guidelines for understanding your customer‘s current landscape and challenges, owning its priorities, and helping it to achieve its short-term and long-term goals. The author explains how to use CSF to generate innovative ideas and present them to your customer through profit improvement or efficiency improvement proposals.The book concludes with examples of several innovative business improvement ideas that you can present to your customers, including Agile project management, master data management (MDM), application portfolio rationalization, and business process management (BPM). The author discusses the benefits of each methodology and lists the trigger points to think about when deciding whether the methodolo
Author: Rittik Chandra
Publisher: BookRix
ISBN: 3730962264
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Every year thousands of men and women across the world sign on with direct selling firms and other direct selling companies-hoping to make money enough to buy new clothes, a new car, or a new house. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn the basics of success in sales. “I am simply not a born salesperson,” they often say. No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques. Success in sales makes use of all the abilities one is born with, plus all those acquired through education and experience. If you are looking for a career opportunity or “extra income” to help with the family budget, direct selling offers you dream-fulfilling possibilities. However, you must give yourself time to learn the techniques of sales. Ask yourself. “How long do I have to study to become a doctor? to become a lawyer?
Author: Michael Jay Anthony
Publisher: Lulu.com
ISBN: 0557003776
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
"Income Without a Job" goes beyond money, for wealth is beyond money, and "Income Without a Job" offers you a way to see your life options in a totally different way. If you choose to read this book, you can learn: => The 24/365 Dollar Developer System => How to identify your own personal Working Style => How to build long-lasting personal options => How to see opportunities that others miss => How to understand money and learn where to get it => How to turn your own dreams into reality => Where to get the resources to a steady income => How rich people overcame poverty. ... and a host of insider secret methods that assures you can live well without a paycheck. This is NOT a get rich quick program. And, you can get rich using these techniques. Income Without a Job is designed for those people who want to be free to live their lives - now! About starting down the success road and having the option to decide when and where you want to go! http: //www.income-without-a-job.com
Author: Michele Gillespie
Publisher: University of Georgia Press
ISBN: 0820347566
Category : History
Languages : en
Pages : 424
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Book Description
By the twentieth century, North Carolina’s progressive streak had strengthened, thanks in large part to a growing number of women who engaged in and influenced state and national policies and politics. These women included Gertrude Weil who fought tirelessly for the Nineteenth Amendment, which extended suffrage to women, and founded the state chapter of the League of Women Voters once the amendment was ratified in 1920. Gladys Avery Tillett, an ardent Democrat and supporter of Roosevelt's New Deal, became a major presence in her party at both the state and national levels. Guion Griffis Johnson turned to volunteer work in the postwar years, becoming one of the state's most prominent female civic leaders. Through her excellent education, keen legal mind, and family prominence, Susie Sharp in 1949 became the first woman judge in North Carolina and in 1974 the first woman in the nation to be elected and serve as chief justice of a state supreme court. Throughout her life, the Reverend Dr. Anna Pauline "Pauli" Murray charted a religious, literary, and political path to racial reconciliation on both a national stage and in North Carolina. This is the second of two volumes that together explore the diverse and changing patterns of North Carolina women's lives. The essays in this volume cover the period beginning with women born in the late nineteenth and early twentieth centuries but who made their greatest contributions to the social, political, cultural, legal, and economic life of the state during the late progressive era through the late twentieth century.
