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Author: Steven J. Alvarez
Publisher: U of Nebraska Press
ISBN: 161234819X
Category : History
Languages : en
Pages : 380
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Book Description
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
Author: Steven J. Alvarez
Publisher: U of Nebraska Press
ISBN: 161234819X
Category : History
Languages : en
Pages : 380
Get Book Here
Book Description
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
Author: Bill Hart
Publisher: Post Hill Press
ISBN: 1682615294
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
To be the best, you must learn from the best. Drawing on exclusive interviews with former members of the U.S. Special Forces and leading sales professionals from a variety of industries, executive coach Bill Hart shows you how to develop the mindset, habits, and disciplines to elevate your sales performance to become the elite of your industry. With Hart’s proven tips and practical tools, you’ll learn: · How to train for any situation you’ll encounter in the field · How to overcome fear and channel it into productivity · How to leverage failures for personal growth · How to find your “why” and keep it alive · How to build your team’s shared vision, purpose, and goals Get inspired by these real stories from the very best in action, and discover why “The Way of the Warrior” will put your success within reach.
Author: Brian Jud
Publisher: Reed Press
ISBN: 9781594290022
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Author: Steven Zeeland
Publisher: Routledge
ISBN: 1317712277
Category : Social Science
Languages : en
Pages : 318
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Book Description
A same-sex attraction for soldiers and sailors spans the globe and predates the term “homosexual” by several thousand years. But these days “military chasers” are likely to be seen as doubly incorrect. Most are gay men who pursue straight men. And, many of them do it in public. What continues to motivate so many men to brave arrest, violence, and the scorn of gay leaders who condemn any non-gay homosexual desire as “internalized homophobia”?In Military Trade (now updated to include an expanded photo insert!), Steven Zeeland, author of Sailors and Sexual Identity, The Masculine Marine, and Barrack Buddies and Soldier Lovers, brings together an edgy, enlightening, and richly entertaining collection of voices with a passion for servicemen, including: a TV talk-show host who pimped Marines to Hollywood stars a heavy metal superstar who dreams of being reincarnated as a Marine boot a women “trapped in a gay man’s body” who seduces Marines online then dominates them in person with strap-on dildos a former Force Recon Marine who complains of being chased by civilians but is now a Marine-chaser himself By turns steamy, hilarious, appalling, and deeply moving, Military Trade challenges assumptions about both chaser and chased and poses pointed questions about the wisdom of those who seek to divide the world into “straight” and “gay.” The interviews and essays collected in this book suggest that, paradoxically, for many men the advances of the gay rights movement have actually made it more difficult to form affectional bonds with other men. Gay sex has never been more openly advertised. But the military love of comrades is something that gay life can’t offer. Military Trade offers groundbreaking insight into: the difference between “military chasers” and uniform fetishists why gay men prefer sailors and Marines over soldiers and airmen the surprising range of sexual, “buddy,” and even love relationships “chasers” form with servicemen the nuances of “trade” and civil-military male prostitution what has been overlooked in the “sex panic” debate about men who have sex in public places For anyone interested in queer theory, the construction of masculinity, or sex between men outside of gay urban culture--and for anyone who has ever thrilled at the sight of a man in uniform--Military Trade is must reading.
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 1119473632
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent. Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people. Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before. Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn: The Single Most Important Discipline in Military Recruiting How to Get Out of a Recruiting Slump The 30-Day Rule and Law of Replacement Powerful Time and Territory Management Strategies that Put You in Control of Your Day The 7 Step Telephone Prospecting Framework The 4 Step Email and Direct Messaging Framework The 5 C’s of Social Recruiting The 7 Step Text Message Prospecting Framework How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants Powerful Human Influence Frameworks that Reduce Resistance and Objections The 3 Step Prospecting Objection Turn-Around Framework Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter. Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.
Author:
Publisher: DIANE Publishing
ISBN: 9781568063225
Category : Political Science
Languages : en
Pages : 168
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Book Description
Author: Stephen Key
Publisher: McGraw Hill Professional
ISBN: 0071761284
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Author: United States. Department of Defense
Publisher:
ISBN:
Category : Public contracts
Languages : en
Pages : 28
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Book Description
Author: James Patterson
Publisher: Little, Brown
ISBN: 0316429104
Category : Biography & Autobiography
Languages : en
Pages : 416
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Book Description
Discover “the stories America needs to hear” (Admiral William H. McRaven, US Navy (Ret.)) with these moving and powerful recollections of war, told by the men and women who lived them. Walk in my Combat Boots is a powerful collection crafted from hundreds of original interviews by James Patterson, the world’s #1 bestselling writer, and First Sergeant US Army (Ret.) Matt Eversmann, part of the Ranger unit portrayed in the movie Black Hawk Down. These are the brutally honest stories usually only shared amongst comrades in arms. Here, in the voices of the men and women who’ve fought overseas from Vietnam to Iraq and Afghanistan, is a rare eye-opening look into what wearing the uniform, fighting in combat, losing friends and coming home is really like. Readers who next thank a military member for their service will finally have a true understanding of what that thanks is for.
Author: Alan Axelrod
Publisher: Rowman & Littlefield
ISBN: 1493031937
Category : History
Languages : en
Pages : 345
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Book Description
Immediately after the armistice was signed in November, 1918, an American journalist asked Paul von Hindenburg who won the war against Germany. He was the chief of the German General Staff, co-architect with Erich Ludendorff of Germany’s Eastern Front victories and its nearly war-winning Western Front offensives, and he did not hesitate in his answer. “The American infantry,” he said. He made it even more specific, telling the reporter that the final death blow for Germany was delivered by “the American infantry in the Argonne.” The British and the French often denigrated the American contribution to the war, but they had begged for US entry into the conflict, and their stake in America’s victory was, if anything, even greater than that of the United States itself. But How America Won WWI will not litigate the points of view of Britain and France. The book will accepts as gospel the assessment of the top German leader whose job it had been to oppose the Americans directly - that the American infantry won the war - and this book will tell how the American infantry did it.
