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Author: John A. Morello
Publisher: Bloomsbury Publishing USA
ISBN: 0313075263
Category : Political Science
Languages : en
Pages : 126
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Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: John A. Morello
Publisher: Bloomsbury Publishing USA
ISBN: 0313075263
Category : Political Science
Languages : en
Pages : 126
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Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1591393086
Category : Biography & Autobiography
Languages : en
Pages : 445
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Book Description
Life, who shaped not only an industry but also a century
Author: Dennis W. Johnson
Publisher: Oxford University Press
ISBN: 0190272694
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. A key focus is on presidential elections, beginning in 1964, and the important role played by consultants and political operatives.
Author: Laton McCartney
Publisher: National Geographic Books
ISBN: 0812973372
Category : History
Languages : en
Pages : 0
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Book Description
In this amazing and at times ribald story, Laton McCartney tells how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his “oil cabinet” made it possible for cronies to secure vast fuel reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous. Drawing on contemporary records newly made available to McCartney, The Teapot Dome Scandal reveals a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators–all told in a dazzling narrative style.
Author: Scott Farris
Publisher: Rowman & Littlefield
ISBN: 0762784210
Category : History
Languages : en
Pages : 393
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Book Description
Veteran political journalist Scott Farris tells the stories of legendary presidential also-rans, from Henry Clay to Stephen Douglas, from William Jennings Bryan to Thomas Dewey, and from Adlai Stevenson to Al Gore. He also includes concise profiles of every major candidate nominated for president who never reached the White House but who helped promote the success of American democracy. Farris explains how Barry Goldwater achieved the party realignment that had eluded FDR, how George McGovern paved the way for Barack Obama, and how Ross Perot changed the way all presidential candidates campaign. There is Al Smith, the first Catholic nominee for president; and Adlai Stevenson, the candidate of the "eggheads" who remains the beau ideal of a liberal statesman. And Farris explores the potential legacies of recent runners-up John Kerry and John McCain. The book also includes compact and evocative portraits of such men as John C. Fremont, the first Republican Party presidential candidate; and General Winfield Scott, whose loss helped guarantee the Union victory in the Civil War. This new edition of Almost President brings the work up-to-date with a section that explores the results and ramifications of the 2012 presidential election.
Author: Neil A. Wynn
Publisher: Scarecrow Press
ISBN: 0810880342
Category : History
Languages : en
Pages : 477
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Book Description
The period from 1913 to 1933 is not often seen as a coherent entity in the history of the United States. It is more often viewed in terms of two distinct periods with the pre-war era of political engagement, idealism, and reform known as “progressivism” separated by World War I from the materialism, conservatism and disengagement of the “prosperous” 1920s. To many postwar observers and later historians, the entry of the United States into the European conflict in 1917 marked not just a dramatic departure in foreign relations, but also the end of an era of reform. This second edition of Historical Dictionary from the Great War to the Great Depression covers the history of this period through a chronology, an introductory essay, appendixes, and an extensive bibliography. The dictionary section has more than 700 cross-referenced entries on important personalities, politics, economy, foreign relations, religion, and culture. This book is an excellent access point for students, researchers, and anyone wanting to know more about a vital period in U.S. history.
Author: Herbert Hoover
Publisher: Woodrow Wilson Center Press
ISBN: 9780943875415
Category : Biography & Autobiography
Languages : en
Pages : 356
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Book Description
The great tragedy of the twenty-eighth President as witnessed by his loyal lieutenant, and the thirty-first President.
Author: John Maxwell Hamilton
Publisher: LSU Press
ISBN: 0807174173
Category : History
Languages : en
Pages : 656
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Book Description
Winner of the Goldsmith Book Prize Winner of the AEJMC History Division Book Award Winner of the AJHA Book of the Year Winner of the Culbert Family Book Prize Manipulating the Masses tells the story of the enduring threat to American democracy that arose out of World War I: the establishment of pervasive, systematic propaganda as an instrument of the state. During the Great War, the federal government exercised unprecedented power to shape the views and attitudes of American citizens. Its agent for this was the Committee on Public Information (CPI), established by President Woodrow Wilson one week after the United States entered the war in April 1917. Driven by its fiery chief, George Creel, the CPI reached every crevice of the nation, every day, and extended widely abroad. It established the first national newspaper, made prepackaged news a quotidian aspect of governing, and pioneered the concept of public diplomacy. It spread the Wilson administration’s messages through articles, cartoons, books, and advertisements in newspapers and magazines; through feature films and volunteer Four Minute Men who spoke during intermission; through posters plastered on buildings and along highways; and through pamphlets distributed by the millions. It enlisted the nation’s leading progressive journalists, advertising executives, and artists. It harnessed American universities and their professors to create propaganda and add legitimacy to its mission. Even as Creel insisted that the CPI was a conduit for reliable, fact-based information, the office regularly sanitized news, distorted facts, and played on emotions. Creel extolled transparency but established front organizations. Overseas, the CPI secretly subsidized news organs and bribed journalists. At home, it challenged the loyalty of those who occasionally questioned its tactics. Working closely with federal intelligence agencies eager to sniff out subversives and stifle dissent, the CPI was an accomplice to the Wilson administration’s trampling of civil liberties. Until now, the full story of the CPI has never been told. John Maxwell Hamilton consulted over 150 archival collections in the United States and Europe to write this revealing history, which shows the shortcuts to open, honest debate that even well-meaning propagandists take to bend others to their views. Every element of contemporary government propaganda has antecedents in the CPI. It is the ideal vehicle for understanding the rise of propaganda, its methods of operation, and the threat it poses to democracy.
Author: Adam D. Sheingate
Publisher: Oxford University Press
ISBN: 0190217197
Category : History
Languages : en
Pages : 297
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Book Description
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author: Steven A. Seidman
Publisher: Peter Lang
ISBN: 9780820486161
Category : Antiques & Collectibles
Languages : en
Pages : 360
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Book Description
How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
