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Author: Ariel Colonomos
Publisher:
ISBN: 9781849045537
Category : Economic forecasting
Languages : en
Pages : 0
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Book Description
*** Winner of the 2017 ISA Ethics Book Award 2017*** In an age of uncertainty, those who can anticipate revolution, the outbreak of wars, or which states might default are much in demand. The marketplace of ideas about the future is huge, and includes 'wonks', scholars and pundits who produce scenarios, predictions and ratings. The more opaque the future seems to be, so the relation between knowledge and power intensifies, above all the nexus between those who sell their expertise and those who consume it. In his investigation of the paradoxes of fore--casting, Ariel Colonomos interrogates today's knowledge factories to reveal how our futures are shaped by social scientists, think tanks and rat--ing agencies. He explains why conservative and linear predictions prevail, and why the future, especially when linked to national interest, re--flects a systematic search for stability. The notion of a globalised world whose main characteristic is speed, and where predictions have accelerat--ing, self-fulfilling effects, is obsolete. Those who are supposed to know, reassure those who are supposed to act. Their preferences converge, and thus the industry of the future has a decelerating effect on world politics. These 'lords of knowledge' reinforce pre-existing beliefs, create expectations about the future, while obstructing its vision when - inevitably - it diverges from its orderly path.
Author: Ariel Colonomos
Publisher:
ISBN: 9781849045537
Category : Economic forecasting
Languages : en
Pages : 0
Get Book Here
Book Description
*** Winner of the 2017 ISA Ethics Book Award 2017*** In an age of uncertainty, those who can anticipate revolution, the outbreak of wars, or which states might default are much in demand. The marketplace of ideas about the future is huge, and includes 'wonks', scholars and pundits who produce scenarios, predictions and ratings. The more opaque the future seems to be, so the relation between knowledge and power intensifies, above all the nexus between those who sell their expertise and those who consume it. In his investigation of the paradoxes of fore--casting, Ariel Colonomos interrogates today's knowledge factories to reveal how our futures are shaped by social scientists, think tanks and rat--ing agencies. He explains why conservative and linear predictions prevail, and why the future, especially when linked to national interest, re--flects a systematic search for stability. The notion of a globalised world whose main characteristic is speed, and where predictions have accelerat--ing, self-fulfilling effects, is obsolete. Those who are supposed to know, reassure those who are supposed to act. Their preferences converge, and thus the industry of the future has a decelerating effect on world politics. These 'lords of knowledge' reinforce pre-existing beliefs, create expectations about the future, while obstructing its vision when - inevitably - it diverges from its orderly path.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Ryan Moran
Publisher: Cornell University Press
ISBN: 1501773313
Category : History
Languages : en
Pages : 182
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Book Description
In Selling the Future, Ryan Moran explains how the life insurance industry in Japan exploited its association with mutuality and community to commodify and govern lives. Covering the years from the start of the industry in 1881 through the end of World War II, Moran describes insurance companies and government officials working together to create a picture of the future as precarious and dangerous. Since it was impossible for individual consumers to deal with every contingency on their own, insurance industry administrators argued that their usage of statistical data enabled them to chart the predictable future for the aggregate. Through insurance, companies and the state thus offered consumers a means to a perfectible future in an era filled with repeated crises. Life insurance functioned as an important modernist technology within Japan and its colonies to instantiate expectations for responsibility, to reconfigure meanings of mutuality, and to normalize new social formations (such as the nuclear family) as essential to life. Life insurance thus offers an important vehicle for examining the confluence of modes of mobilizing and organizing bodies, the expropriation of financial resources, and the action of disciplining workers into a capitalist system.
Author: Steve Claydon
Publisher:
ISBN: 9780992586225
Category :
Languages : en
Pages :
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Book Description
Question: What happens when the entire sales landscape changes and learning how to think becomes more important than learning what to say?Answer: Declining sales results for those who choose to stay the same and exponential growth for those who choose to adapt.Welcome to The Future Of Selling.
Author: John Asher
Publisher: Sourcebooks, Inc.
ISBN: 1728245397
Category : Business & Economics
Languages : en
Pages : 53
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Book Description
A revolutionary guide by renowned sales expert John Asher designed to equip sales professionals with the knowledge and tools they need to excel in today's dynamic sales environment. In The Future of Sales, Asher explores the latest trends, technologies, and tactics transforming the sales industry. Drawing from his extensive experience and insightful research, he presents a comprehensive roadmap to mastering the new landscape of sales using proven neuroscience techniques. More than just a forecast of future sales trends, this guide provides actionable insights and proven methods for adapting to change and capitalizing on opportunities. Whether you're a seasoned business leader or new to the field, The Future of Sales is your playbook for navigating and succeeding in the new age of sales. Key Features: Future-Focused: Discusses the latest trends, technologies, and tactics transforming the sales industry. Practical Strategies: Provides actionable strategies to enhance sales performance and drive business growth. Industry Insights: Offers insights from renowned sales expert John Asher, backed by extensive research. Adaptation: Gives advice on adapting to change and capitalizing on opportunities in the sales industry. For All Sales Professionals: Suitable for both seasoned sales veterans and those new to the field.
Author: Patrick J. Sullivan
Publisher:
ISBN: 1412227402
Category :
Languages : en
Pages :
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Book Description
Author: Doug Stephens
Publisher:
ISBN: 9781927958810
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Explores the coming retail revolution, which will affect retailers of all sizes. The author paints a bold vision of the future, where the very concept of what a store is, how consumers shop and even what retail's core revenue model is, will all be profoundly reinvented, and he illustrates the vast opportunities available for courageous brands and business leaders. With real world examples and insights from industry disruptors
Author: Martin Rees
Publisher: Princeton University Press
ISBN: 0691231060
Category : Computers
Languages : en
Pages : 280
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Book Description
A provocative and inspiring look at the future of humanity and science from world-renowned scientist and bestselling author Martin Rees Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes—good and bad—are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and bestselling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow. The future of humanity is bound to the future of science and hinges on how successfully we harness technological advances to address our challenges. If we are to use science to solve our problems while avoiding its dystopian risks, we must think rationally, globally, collectively, and optimistically about the long term. Advances in biotechnology, cybertechnology, robotics, and artificial intelligence—if pursued and applied wisely—could empower us to boost the developing and developed world and overcome the threats humanity faces on Earth, from climate change to nuclear war. At the same time, further advances in space science will allow humans to explore the solar system and beyond with robots and AI. But there is no “Plan B” for Earth—no viable alternative within reach if we do not care for our home planet. Rich with fascinating insights into cutting-edge science and technology, this accessible book will captivate anyone who wants to understand the critical issues that will define the future of humanity on Earth and beyond.
Author: Andrew Maynard
Publisher: Mango Media Inc.
ISBN: 1633539067
Category : Performing Arts
Languages : en
Pages : 246
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Book Description
“Deftly shows how a seemingly frivolous film genre can guide us in shaping tomorrow’s world.” —Seth Shostak, senior astronomer, SETI Institute Artificial intelligence, gene manipulation, cloning, and interplanetary travel are all ideas that seemed like fairy tales but a few years ago. And now their possibilities are very much here. But are we ready to handle these advances? This book, by a physicist and expert on responsible technology development, reveals how science fiction movies can help us think about and prepare for the social consequences of technologies we don’t yet have, but that are coming faster than we imagine. Films from the Future looks at twelve movies that take us on a journey through the worlds of biological and genetic manipulation, human enhancement, cyber technologies, and nanotechnology. Readers will gain a broader understanding of the complex relationship between science and society. The movies mix old and new, and the familiar and unfamiliar, to provide a unique, entertaining, and ultimately transformative take on the power of emerging technologies, and the responsibilities they come with.
Author: David Priemer
Publisher: Page Two
ISBN: 1989603203
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
