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Author: Damian Miller
Publisher: Routledge
ISBN: 1136557482
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense. Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated? Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analysing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.
Author: Damian Miller
Publisher: Routledge
ISBN: 1136557482
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense. Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated? Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analysing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.
Author: Daniel Howson
Publisher: Selling Solar LLC
ISBN: 9781736713808
Category :
Languages : en
Pages : 296
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Book Description
The solar industry is expanding at rapid pace - almost fifty percent annually since the year 2000, and with this growth has come tremendous opportunity for those who are prepared to take advantage of it. While basic selling skills like prospecting, making good presentations, and closing techniques are foundational in any selling environment, the solar industry demands a unique set of competencies and abilities if you want to become a top performer. Having spent thousands of hours working for solar companies of various sizes, this book shares the lessons and best practices author, Daniel Howson, has gained as a door-to-door lead generator, a sales consultant, a supervisor, a leader, a manager, and a pioneer for solar power in a number of markets around the country. Discover: - Why selecting the right company to work for is critical to your success - What consumers are really looking for when they choose solar - How to build trust and credibility quickly and reliably - The secrets for delivering compelling solar presentations - How to deliver the benefits of solar to clients This book is not simply a "how to" book, although you will learn the tools and methods you need to sell solar effectively. Just as importantly it is a complete guide to developing the skills, knowledge, and mindset that are critically important to leading a successful career in solar. The solar industry is changing the world and by reading this book you can become a big part of it, building the sales skills to be a top performer, deepening your knowledge, and preparing for a future powered by the sun.
Author: Damian Miller
Publisher: Routledge
ISBN: 1136557490
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
What are the barriers to diffusion? How are they overcome, and by whom? These are the essential questions that 'Selling Solar' answers. To do so, the author explores the compelling, but often over-looked literature on innovation diffusion.
Author: Minnesota Solar Office
Publisher:
ISBN:
Category : Solar energy
Languages : en
Pages : 36
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 994
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Book Description
Author: Real Estate Research Corporation
Publisher:
ISBN:
Category : Solar houses
Languages : en
Pages : 52
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Book Description
Author: Rik DeGunther
Publisher: John Wiley & Sons
ISBN: 0470873655
Category : Technology & Engineering
Languages : en
Pages : 416
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Book Description
The bestselling alternative energy reference book in North America—now in an updated edition Want to take advantage of solar power in your home? Whether you’re looking to save on your energy costs by adding a few solar components or you want to build a solar-powered house from the ground up, Solar Power For Dummies, 2nd Edition takes the mystery out of this energy source and shows you how to put it to work for you! This new edition gives you hands-on tips and techniques for making your home more energy-efficient though solar power—and helping the planet at the same time. Plus, you’ll get all the latest information on changes to federal, state, and local regulations, laws, and tax incentives that seek to make solar-power adoption more feasible. Expanded coverage of the technology that underpins full-scale solar-power systems for the home New small- and mid-sized solar products, projects, and applications Rik DeGunther is a design engineer who started his own energy consulting firm Featuring ten of the easiest and cheapest DIY solar projects, Solar Power For Dummies, 2nd Edition is the fun and easy way to meet your energy needs with this clean power source!
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1070
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Book Description
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 452
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Book Description
Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Housing and Community Development
Publisher:
ISBN:
Category : Energy policy
Languages : en
Pages : 1144
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Book Description
