Selling Hollywood to the World

Selling Hollywood to the World PDF Author: John Trumpbour
Publisher: Cambridge University Press
ISBN: 9780521042666
Category : History
Languages : en
Pages : 402

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Book Description
This book investigates European efforts to overcome the American film industry's international pre-eminence.

Selling Hollywood to the World

Selling Hollywood to the World PDF Author: John Trumpbour
Publisher: Cambridge University Press
ISBN: 9780521042666
Category : History
Languages : en
Pages : 402

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Book Description
This book investigates European efforts to overcome the American film industry's international pre-eminence.

Brand Hollywood

Brand Hollywood PDF Author: Paul Grainge
Publisher: Routledge
ISBN: 1134258968
Category : Performing Arts
Languages : en
Pages : 293

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Book Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Hollywood Hoopla

Hollywood Hoopla PDF Author: Robert S. Sennett
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
The most famous screen greats of all time light up an entertaining book that documents how they were propelled into stardom by agents, studio heads, publicists, and gossip columnists. 60 illustrations.

Billion Dollar Whale

Billion Dollar Whale PDF Author: Bradley Hope
Publisher: Hachette Books
ISBN: 0316436488
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
Named a Best Book of 2018 by the Financial Times and Fortune, this "thrilling" (Bill Gates) New York Times bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios). Now a #1 international bestseller, Billion Dollar Whale is "an epic tale of white-collar crime on a global scale" (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history. In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania's Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund--right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street. By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation. Billion Dollar Whale has joined the ranks of Liar's Poker, Den of Thieves, and Bad Blood as a classic harrowing parable of hubris and greed in the financial world.

Reel V. Real

Reel V. Real PDF Author: Frank Sanello
Publisher: Taylor Trade Publishing
ISBN: 1461709334
Category : Performing Arts
Languages : en
Pages : 318

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Book Description
All too often, highly fictionalized cinematic depictions of the past are accepted as the unassailable truth by those unfamiliar with the "real" account. This book profiles sixty movies that portray actual moments in history, and compares the mythologized account of each event to what really happened. Movies chronicled include The Ten Commandments, Spartacus, A Man for All Seasons, Gladiator, Gandhi, Apollo 13, The Thin Red Line, Dances with Wolves, Braveheart, The Last Emperor, All the Presidents Men, Mutiny on the Bounty, Gone with the Wind, Bonnie & Clyde, Patton, and Elizabeth. Sanello also contrasts several historical figures with their filmed treatments, including Julius Caesar, Henry V, Christopher Columbus, Joan of Arc, Sir Thomas More, Jesus Christ, Catherine the Great, Sigmund Freud, and Harry Houdini. Lavishly illustrated with sixty film stills, Reel v. Real shows how a happening's genuine details are frequently reshaped and distorted by Hollywood's bottomless appetite for over-the-top flamboyance and melodrama.

Tabloid Prodigy

Tabloid Prodigy PDF Author: Marlise Kast
Publisher: Running Press
ISBN: 9780762429707
Category : Biography & Autobiography
Languages : en
Pages : 0

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Book Description
“Hollywood's Hottest Couple Exchange Mystery Rings!” “The Truth Behind Screen Beauty's Pregnancy Rumors!” “Song Diva Sneaks Past Airport Security and Lands Behind Bars!” “TV's Favorite Childhood Star Faces Drinking and Drug Charges!” “Teen Beauty Downplays Anorexia Rumors with Hot Dog!” “Hollywood's Favorite Funnyman Has Secret Love Child!” “Couple Goes Head to Head in Custody Battle!” Who writes these stories? Marlise Kast used to. In fact, she was so good at it, at such a young age, she was considered a “tabloid prodigy.” Marlise, the daughter of a minister, grew up in a loving, conservative, slightly sheltered family, and aspired to a career as a respected journalist or television news anchor. She was perhaps the least likely person to become a star reporter for Globe. But, right out of college, with a journalism degree and few job prospects, she became a tabloid writer, playing the high-stakes game of cat-and-mouse with some of Hollywood's hottest celebrities. There was almost nothing Marlise wouldn't do to get the story behind the celebrity facade. Dumpster diving and hiding in the bushes were child's play compared to ploys like posing as a drunk to crash one star's wedding or bluffing her way through the L.A. Police Department to confirm the DUI of another celeb's daughter. Using a combination of charm and brains, Marlise convinced co-workers, waiters, bouncers and bartenders to confess the juicy secrets of Hollywood stars. On the red carpet and VIP guest lists, she assumed countless identities, including those of a florist, a tennis player, a mourner, and a bridesmaid.Along the way, though, Marlise continually wondered: was she abandoning her principles in exchange for a shot at celebrity reporting? Torn between her journalistic duties and her moral responsibilities, Marlise tried to ignore the battle with her conscience, telling herself this wasn't a permanent job, just a stepping stone to a more respectable career. Right? This riveting and entertaining memoir is full of her outrageous-but-true tabloid experiences. Marlise's narrative details the behind-the-scenes deals, manipulations, and deceptions used to break the big stories. In an industry where turnover is high, and loyalty low, Marlise survived multiple bosses, a rotating roster of photographers, professional shenanigans, terrifying situations, and comical predicaments, as well as legal threats from some of the celebrities and “personalities” she wrote about. She eventually wrote over 200 articles for the tabloids. Her biggest story, though, is the one she's never told before; how-after a dangerous high-speed chase, a corporate betrayal of her trust, and the doubts that continued to plague her-Marlise came face-to-face with a story her conscience would not allow her to tell. After so many years of lying about who she really was, Marlise had to discover her own truth. As this riveting memoir reveals, her redemption is more honest and personal than any celebrity news she's ever reported.

Projecting the World

Projecting the World PDF Author: Russell Meeuf
Publisher: Wayne State University Press
ISBN: 0814343074
Category : Art
Languages : en
Pages : 260

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Book Description
A fascinating exploration of an oft-overlooked aspect of classical Hollywood films, Projecting the World offers a series of striking new analyses that will entice cinema lovers, film historians, and those interested in the history of American neocolonialism.

Red Carpet

Red Carpet PDF Author: Erich Schwartzel
Publisher: Penguin
ISBN: 1984878999
Category : Business & Economics
Languages : en
Pages : 401

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Book Description
"This is a fascinating book. It will educate you. Schwartzel has done some extraordinary reporting." — The New York Times Book Review “In this highly entertaining but deeply disturbing book, Erich Schwartzel demonstrates the extent of our cultural thrall to China. His depiction of the craven characters, American and Chinese, who have enabled this situation represents a significant feat of investigative journalism. His narrative is about not merely the movie business, but the new world order.” —Andrew Solomon, author of Far from the Tree and The Noonday Demon An eye-opening and deeply reported narrative that details the surprising role of the movie business in the high-stakes contest between the U.S. and China From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world. Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.

The Rise of Spanish-Language Filmmaking

The Rise of Spanish-Language Filmmaking PDF Author: Lisa Jarvinen
Publisher: Rutgers University Press
ISBN: 0813553288
Category : Performing Arts
Languages : en
Pages : 231

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Book Description
Silent film was universally understood and could be exported anywhere. But when “talkies” arrived, the industry began experimenting with dubbing, subtitling, and dual track productions in more than one language. Where language fractured the European film market, for Spanish-speaking countries and communities, it created new opportunities. In The Rise of Spanish-Language Filmmaking, Lisa Jarvinen focuses specifically on how Hollywood lost ground in the lucrative international Spanish-speaking audience between 1929 and 1939. Hollywood studios initially trained cadres of Spanish-speaking film professionals, created networks among them, and demonstrated the viability of a broadly conceived, transnational, Spanish-speaking film market in an attempt to forestall the competition from other national film industries. By the late 1930s, these efforts led to unintended consequences and helped to foster the growth of remarkably robust film industries in Mexico, Spain, and Argentina. Using studio records, Jarvinen examines the lasting effects of the transition to sound on both Hollywood practices and cultural politics in the Spanish-speaking world. She shows through case studies based on archival research in the United States, Spain, and Mexico how language, as a key marker of cultural identity, led to new expectations from audiences and new possibilities for film producers.

Cinema Beyond Territory

Cinema Beyond Territory PDF Author: Stephen Groening
Publisher: Bloomsbury Publishing
ISBN: 1838715010
Category : Performing Arts
Languages : en
Pages : 348

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Book Description
In this groundbreaking exploration of in-flight cinema, Stephen Groening traces the history of this transnational cinematic practice. At once a history of exhibition and an inquiry into changing forms of media and spectatorship, this interdisciplinary book opens up new directions in the history of cinema, visuality, travel and cultural geography.