Author: Donald Sparkman
Publisher: Simon and Schuster
ISBN: 1581158246
Category : Design
Languages : en
Pages : 327
Book Description
Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Selling Graphic and Web Design
Author: Donald Sparkman
Publisher: Simon and Schuster
ISBN: 1581158246
Category : Design
Languages : en
Pages : 327
Book Description
Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Publisher: Simon and Schuster
ISBN: 1581158246
Category : Design
Languages : en
Pages : 327
Book Description
Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Mastering Illustrator
Author: Smashing Magazine
Publisher: Smashing Magazine
ISBN: 3943075486
Category : Adobe Illustrator (Computer file)
Languages : en
Pages : 163
Book Description
One of the most beloved vector graphic softwares among Web Designers is Adobe Illustrator. But getting to know all of its tools and features can be time consuming. With this eBook we try to ease the learning process for you. You will get to learn how to create graphics, transform a sketch into a vector, combine analog and digital techniques, prepare artwork for screen printing and also learn useful typography tips, all focusing on Adobe Illustrator. TABLE OF CONTENTS - Productive Web Design With. Adobe Illustrator? - Creating Graphs With Adobe Illustrator - Illustrators Live Trace: Sketch to Vector - Mixing Up Illustration: Combining Analog And Digital Techniques - Examples And Tips For Using Illustrators Warp Tools - Preparing Artwork for Screen Printing in Adobe Illustrator - Create a Cute Little Tiger in Illustrator - Useful Typography Tips For Adobe Illustrator
Publisher: Smashing Magazine
ISBN: 3943075486
Category : Adobe Illustrator (Computer file)
Languages : en
Pages : 163
Book Description
One of the most beloved vector graphic softwares among Web Designers is Adobe Illustrator. But getting to know all of its tools and features can be time consuming. With this eBook we try to ease the learning process for you. You will get to learn how to create graphics, transform a sketch into a vector, combine analog and digital techniques, prepare artwork for screen printing and also learn useful typography tips, all focusing on Adobe Illustrator. TABLE OF CONTENTS - Productive Web Design With. Adobe Illustrator? - Creating Graphs With Adobe Illustrator - Illustrators Live Trace: Sketch to Vector - Mixing Up Illustration: Combining Analog And Digital Techniques - Examples And Tips For Using Illustrators Warp Tools - Preparing Artwork for Screen Printing in Adobe Illustrator - Create a Cute Little Tiger in Illustrator - Useful Typography Tips For Adobe Illustrator
Made by James
Author: James Martin
Publisher:
ISBN: 0760371490
Category : Design
Languages : en
Pages : 229
Book Description
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Publisher:
ISBN: 0760371490
Category : Design
Languages : en
Pages : 229
Book Description
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Running a Web Design Business from Home
Author: Rob Cubbon
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494366285
Category : Home-based businesses
Languages : en
Pages : 104
Book Description
A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781494366285
Category : Home-based businesses
Languages : en
Pages : 104
Book Description
A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
Web and Digital for Graphic Designers
Author: Neil Leonard
Publisher: Bloomsbury Publishing
ISBN: 1350027669
Category : Design
Languages : en
Pages : 216
Book Description
Creative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual – it provides a complete overview of designing for the web.
Publisher: Bloomsbury Publishing
ISBN: 1350027669
Category : Design
Languages : en
Pages : 216
Book Description
Creative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual – it provides a complete overview of designing for the web.
AdvancED CSS
Author: Joe Lewis
Publisher: Apress
ISBN: 1430219335
Category : Computers
Languages : en
Pages : 358
Book Description
So you think you know CSS? Take your CSS skills to the next level and learn to write organized and optimized CSS that will improve the maintainability, performance, and appearance of your work. You'll learn how document flow and CSS positioning schemes will help you make your documents more accessible. You'll discover the great styling possibilities of CSS paired with semantic structures like Microformats and RDFa, while enriching the self-describing semantics of XHTML content. Learn how to group logically related declarations, minify style sheets, and prevent performance bottle necks such as reflows and repaints. With support for CSS enjoying unprecedented ubiquity, you can finally use such features as generated content, complex selector chains, and CSS3's visual properties, like box-shadow, in your projects.
Publisher: Apress
ISBN: 1430219335
Category : Computers
Languages : en
Pages : 358
Book Description
So you think you know CSS? Take your CSS skills to the next level and learn to write organized and optimized CSS that will improve the maintainability, performance, and appearance of your work. You'll learn how document flow and CSS positioning schemes will help you make your documents more accessible. You'll discover the great styling possibilities of CSS paired with semantic structures like Microformats and RDFa, while enriching the self-describing semantics of XHTML content. Learn how to group logically related declarations, minify style sheets, and prevent performance bottle necks such as reflows and repaints. With support for CSS enjoying unprecedented ubiquity, you can finally use such features as generated content, complex selector chains, and CSS3's visual properties, like box-shadow, in your projects.
Web Design and Marketing Solutions for Business Websites
Author: Kevin Potts
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386
Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386
Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
Designing Web and Mobile Graphics
Author: Christopher Schmitt
Publisher: Pearson Education
ISBN: 0133088472
Category : Computers
Languages : en
Pages : 829
Book Description
Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design
Publisher: Pearson Education
ISBN: 0133088472
Category : Computers
Languages : en
Pages : 829
Book Description
Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design
The Language of Graphic Design
Author: Richard Poulin
Publisher:
ISBN: 1592538258
Category : Art
Languages : en
Pages : 291
Book Description
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Publisher:
ISBN: 1592538258
Category : Art
Languages : en
Pages : 291
Book Description
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Web Design in a Nutshell
Author: Jennifer Niederst Robbins
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379095
Category : Computers
Languages : en
Pages : 829
Book Description
Are you still designing web sites like it's 1999? If so, you're in for a surprise. Since the last edition of this book appeared five years ago, there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool, but as a means of defining the meaning and structure of content. Cascading Style Sheets are no longer just something interesting to tinker with, but rather a reliable method for handling all matters of presentation, from fonts and colors to the layout of the entire page. In fact, following the standards is now a mandate of professional web design. Our popular reference, Web Design in a Nutshell, is one of the first books to capture this new web landscape with an edition that's been completely rewritten and expanded to reflect the state of the art. In addition to being an authoritative reference for (X)HTML and Cascading Style Sheets, this book also provides an overview of the unique requirements of designing for the Web and gets to the nitty-gritty of JavaScript and DOM Scripting, web graphics optimization, and multimedia production. It is an indispensable tool for web designers and developers of all levels. The third edition covers these contemporary web design topics: Structural layer: HTML 4.01 and XHTML 1.0 (9 chapters), including an alphabetical reference of all elements, attributes and character entities Presentation layer: Ten all-new chapters on Cascading Style Sheets, Level 2.1, including an alphabetical reference of all properties and values. Behavior layer: JavaScript and scripting with the Document Object Model (DOM) Web environment: New web standards, browsers, display devices, accessibility, and internationalization Web graphics optimization: Producing lean and mean GIF, JPEG, PNG, and animated GIFs Multimedia: Web audio, video, Flash, and PDF Organized so that readers can find answers quickly, Web Design in a Nutshell, Third Edition helps experienced designers come up to speed quickly on standards-based web design, and serves as a quick reference for those already familiar with the new standards and technology. There are many books for web designers, but none that address such a wide variety of topics. Find out why nearly half a million buyers have made this the most popular web design book available.
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379095
Category : Computers
Languages : en
Pages : 829
Book Description
Are you still designing web sites like it's 1999? If so, you're in for a surprise. Since the last edition of this book appeared five years ago, there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool, but as a means of defining the meaning and structure of content. Cascading Style Sheets are no longer just something interesting to tinker with, but rather a reliable method for handling all matters of presentation, from fonts and colors to the layout of the entire page. In fact, following the standards is now a mandate of professional web design. Our popular reference, Web Design in a Nutshell, is one of the first books to capture this new web landscape with an edition that's been completely rewritten and expanded to reflect the state of the art. In addition to being an authoritative reference for (X)HTML and Cascading Style Sheets, this book also provides an overview of the unique requirements of designing for the Web and gets to the nitty-gritty of JavaScript and DOM Scripting, web graphics optimization, and multimedia production. It is an indispensable tool for web designers and developers of all levels. The third edition covers these contemporary web design topics: Structural layer: HTML 4.01 and XHTML 1.0 (9 chapters), including an alphabetical reference of all elements, attributes and character entities Presentation layer: Ten all-new chapters on Cascading Style Sheets, Level 2.1, including an alphabetical reference of all properties and values. Behavior layer: JavaScript and scripting with the Document Object Model (DOM) Web environment: New web standards, browsers, display devices, accessibility, and internationalization Web graphics optimization: Producing lean and mean GIF, JPEG, PNG, and animated GIFs Multimedia: Web audio, video, Flash, and PDF Organized so that readers can find answers quickly, Web Design in a Nutshell, Third Edition helps experienced designers come up to speed quickly on standards-based web design, and serves as a quick reference for those already familiar with the new standards and technology. There are many books for web designers, but none that address such a wide variety of topics. Find out why nearly half a million buyers have made this the most popular web design book available.