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Author: Marc Mancini
Publisher: Australia ; Scarborough, Ont. : Thomson Nelson
ISBN: 9780176223557
Category : Geography
Languages : en
Pages : 578
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Book Description
Author: Marc Mancini
Publisher: Australia ; Scarborough, Ont. : Thomson Nelson
ISBN: 9780176223557
Category : Geography
Languages : en
Pages : 578
Get Book Here
Book Description
Author: Marc Mancini
Publisher:
ISBN: 9781949667028
Category : Education
Languages : en
Pages : 624
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Book Description
This special 5th Canadian edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public. Selling Destinations features: In-depth exploration of the nations, regions and cities that Canadian travelers favor most. Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations. Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive. Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns. Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience. A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.
Author: Stephen Ward
Publisher: Routledge
ISBN: 1135818940
Category : Architecture
Languages : en
Pages : 292
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Book Description
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Author: Stephen Victor Ward
Publisher: Taylor & Francis
ISBN: 9780419242406
Category : Architecture
Languages : en
Pages : 290
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Book Description
Extensively illustrated, this book describes the way places have been promoted to make themselves attractive locations as holiday resorts, residential areas or business centres.
Author: Rob Davidson
Publisher: Routledge
ISBN: 1136380361
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Gregory Ashworth
Publisher: Routledge
ISBN: 1135077223
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528794
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Marc Mancini
Publisher: Delmar Pub
ISBN: 9780538634502
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
Selling Destinations is the resource travel professionals from all sectors of the industry need to greatly enhance their knowledge of the major and secondary destinations around the world, and to increase sales. The sales-geography philosophy is supported by essential information that will help travelers make the most of their experiences. The author provides detailed information on travel to the destination, local modes of transportation, trip highlights, day trips, lodging options and allied destinations. You will find analysis as to why a person typically travels to the destination covered and the types of individuals who chose particular destinations, helping the travel professional make the right recommendations for the customer. Sales strategies focus on extra services that yield extra income for almost all travel professionals. The reader will find case studies and hypothetical situations that help them apply their newly gained knowledge.
Author: National Geographic Society (U.S.)
Publisher: National Geographic Books
ISBN: 1426215649
Category : Illustrated books
Languages : en
Pages : 324
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Book Description
"Plan where, when, and how to plot your adventure with National Geographic's worldwide network of travel experts and insider tips from locals"--Cover.
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Publisher:
ISBN:
Category :
Languages : en
Pages :
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