Selling Consumer Goods to Western Germany

Selling Consumer Goods to Western Germany PDF Author: British Overseas Trade Board
Publisher:
ISBN: 9780856050534
Category : Durable goods, Consumer
Languages : en
Pages : 45

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Book Description

Selling Consumer Goods to Western Germany

Selling Consumer Goods to Western Germany PDF Author: British Overseas Trade Board
Publisher:
ISBN: 9780856050534
Category : Durable goods, Consumer
Languages : en
Pages : 45

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Book Description


Selling Consumer Goods to West Germany

Selling Consumer Goods to West Germany PDF Author: British National Export Council. Export Council for Europe
Publisher:
ISBN: 9780901012241
Category : Consumer goods
Languages : en
Pages : 84

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Book Description


Selling consumer goods to West Germany

Selling consumer goods to West Germany PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 45

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Book Description


Selling consumer goods to West Germany

Selling consumer goods to West Germany PDF Author: Margaret Nally
Publisher:
ISBN:
Category :
Languages : de
Pages : 83

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Doing Business with Germany

Doing Business with Germany PDF Author:
Publisher:
ISBN:
Category : Germany
Languages : en
Pages : 18

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Food Marketing in West Germany: Developments, Prospects for 1980, Significance for U.S. Exports

Food Marketing in West Germany: Developments, Prospects for 1980, Significance for U.S. Exports PDF Author: Norris Taylor Pritchard
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 60

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Book Description
What a difference two years can make. Alison Sudol introduced herself as a piano-playing pixie on 2007's One Cell in the Sea, stuffing its songs with lilting vocals and fairy tale whimsy. While that combination spawned several upbeat songs, ballads proved to be Sudol's bread and butter, and she soon found herself saddled with the unfortunate task of re-creating the album's intimacy in a live concert setting. Two years after Sea's release, the songwriter returns with a second record, having taken a lesson from the road and fine-tuned her music accordingly. There are still several ballads here, particularly during the album's latter half, but Sudol knows that faster material works better in concert, where both the band and the audience can share in the same catharsis. Accordingly, Bomb in the Birdcage is a lively piece of work, with songs that take flight and arrangements that couch her vocals in tasteful heaps of strings, harmonies, and piano. A Fine Frenzy truly sound like a band here, with guitarist David Levita leading the group on several numbers and drummer Jesse Siebenberg adding percussive nuance to one of the album's best numbers, "New Heights." Elsewhere, "What I Wouldn't Do" mixes acoustic guitar and handclaps into a summery folk song, the sort of sprightly thing that's appropriate for coffeehouses and campfires alike, while "Electric Twist" flirts with the Bird and the Bee's cool, nuanced electro-pop. Sudol sounds ecstatic throughout the album, her cooing voice often giving way to delighted yelps, and Bomb in the Birdcage is a fitting display of the explosives this songbird now has in her arsenal. Andrew Leahey.

Marketing Consumer Goods in West Germany

Marketing Consumer Goods in West Germany PDF Author: British Overseas Trade Board
Publisher:
ISBN:
Category : Durable goods, Consumer
Languages : en
Pages : 38

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Marketing Consumer Goods in West Germany

Marketing Consumer Goods in West Germany PDF Author: Great Britain. Exports to Europe Branch
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 71

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Book Description


Selling Modernity

Selling Modernity PDF Author: Pamela Swett Leighninger
Publisher: Duke University Press
ISBN: 0822390353
Category : History
Languages : en
Pages : 387

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Book Description
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin

West Germany and the Iron Curtain

West Germany and the Iron Curtain PDF Author: Astrid M. Eckert
Publisher: Oxford University Press
ISBN: 0190690070
Category : History
Languages : en
Pages : 384

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Book Description
West Germany and the Iron Curtain takes a fresh look at the history of Cold War Germany and the German reunification process from the spatial perspective of the West German borderlands that emerged along the volatile inter-German border after 1945. These border regions constituted the Federal Republic's most sensitive geographical space where it had to confront partition and engage its socialist neighbor East Germany in concrete ways. Each issue that arose in these borderlands - from economic deficiencies, border tourism, environmental pollution, landscape change, and the siting decision for a major nuclear facility - was magnified and mediated by the presence of what became the most militarized border of its day, the Iron Curtain. In topical chapters, the book addresses the economic consequences of the border for West Germany, which defined the border regions as depressed areas, and examines the cultural practice of western tourism to the Iron Curtain. At the heart of this deeply-researched book stands an environmental history of the Iron Curtain that explores transboundary pollution, landscape change, and a planned nuclear industrial site at Gorleben that was meant to bring jobs into the depressed border regions. The book traces these subjects across the caesura of 1989/90, thereby integrating the "long" postwar era with the post-unification decades. As Eckert demonstrates, the borderlands that emerged with partition and disappeared with reunification did not merely mirror some larger developments in the Federal Republic's history but actually helped to shape them.