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Author: British National Export Council. Export Council for Europe
Publisher:
ISBN: 9780901012241
Category : Consumer goods
Languages : en
Pages : 84
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Book Description
Author: British National Export Council. Export Council for Europe
Publisher:
ISBN: 9780901012241
Category : Consumer goods
Languages : en
Pages : 84
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 45
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Book Description
Author: Margaret Nally
Publisher:
ISBN:
Category :
Languages : de
Pages : 83
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Book Description
Author: British Overseas Trade Board
Publisher:
ISBN: 9780856050534
Category : Durable goods, Consumer
Languages : en
Pages : 45
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Book Description
Author: British Overseas Trade Board
Publisher:
ISBN:
Category : Durable goods, Consumer
Languages : en
Pages : 38
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Book Description
Author: Great Britain. Exports to Europe Branch
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 71
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Book Description
Author: British Overseas Trade Board
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Pamela E. Swett
Publisher: Duke University Press
ISBN: 9780822340690
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Author: Jan L. Logemann
Publisher: University of Chicago Press
ISBN: 022666029X
Category : History
Languages : en
Pages : 380
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Book Description
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 886
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Book Description
