Author: Felicity Barnes
Publisher:
ISBN: 9780228010562
Category : History
Languages : en
Pages : 280
Book Description
From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating Britishness.
Selling Britishness
Author: Felicity Barnes
Publisher: McGill-Queen's Press - MQUP
ISBN: 0228012163
Category : History
Languages : en
Pages : 164
Book Description
From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.
Publisher: McGill-Queen's Press - MQUP
ISBN: 0228012163
Category : History
Languages : en
Pages : 164
Book Description
From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.
Selling American Goods in British India
Author: Charles C. Batchelder
Publisher:
ISBN:
Category : India
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : India
Languages : en
Pages : 28
Book Description
Advertising & Selling
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1156
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1156
Book Description
The Laws of England
Author: Hardinge Stanley Giffard Earl of Halsbury
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1060
Book Description
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1060
Book Description
Automotive Markets in China, British Malaya, and Chosen
Author: United States. Department of Commerce
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 128
Book Description
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 128
Book Description
Morgan's British Trade Journal and Export Price Current
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 1170
Book Description
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 1170
Book Description
Reports of Patent, Design and Trade Mark Cases (London, England : 1886)
Author:
Publisher:
ISBN:
Category : Design protection
Languages : en
Pages : 620
Book Description
Publisher:
ISBN:
Category : Design protection
Languages : en
Pages : 620
Book Description
The Selling of British Telecom
Author: Karin Newman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
Book Description
The British Trade Journal
Author:
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 494
Book Description
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 494
Book Description
Subject Index of the Modern Books Acquired by the British Museum in the Years 1916-1920
Author: British Museum. Department of Printed Books
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 1040
Book Description
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 1040
Book Description