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Author: Morag Martin
Publisher: JHU Press
ISBN: 0801893097
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The practices of beauty -- A market for beauty -- Advertising beauty -- Maligning beauty -- Domesticating beauty -- Selling natural artifice -- Selling the orient -- Selling masculinity.
Author: Morag Martin
Publisher: JHU Press
ISBN: 0801893097
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The practices of beauty -- A market for beauty -- Advertising beauty -- Maligning beauty -- Domesticating beauty -- Selling natural artifice -- Selling the orient -- Selling masculinity.
Author: Susannah Walker
Publisher: University Press of Kentucky
ISBN: 0813137519
Category : History
Languages : en
Pages : 264
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Book Description
Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Author: Jaclyn Luongo
Publisher:
ISBN: 9781950282999
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
"Jaclyn is a woman of integrity, leader and a truly passionate person Most Passionate Spa and Esthetic leader " -- Thomas Eramo, Regional Director, Thermafuse "Her talent and commitment to the beauty professional is limitless." -- An G. Hinds, President & Owner of Catherine Hinds Institute of Esthetics "Whether as an instructor, sales associate, spa manager or the many other professional experiences she brings to the table, Jaclyn has always been a stand out inspiration in her field." -- Brend Brock, Founder of Farmesthetics, Fine Herbal Skin Care If you own your own salon, spa, or beauty business, then this book is for you. Jaclyn Luongo, a beauty industry leader with over 20 years of health and beauty experience, shares with you her tactics for connecting and building your clientele, growing sales, and generating higher revenue. The perfect companion to your growing business or a great gift for the beauty professional in your life, Jaclyn presents inspirational and easy-to-read chapters that can help guide a beautician to success.
Author: Morag Martin
Publisher: JHU Press
ISBN: 080189879X
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
An “enjoyable” history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly). As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style. Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Morag Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions. Martin shows that the survival of the industry depended on its ability to find customers among the emerging working and middle classes. But the newfound popularity of cosmetics raised serious questions. Critics—from radical philosophes to medical professionals—complained that the use of cosmetics was a threat to social morals and questioned the healthfulness of products that contained arsenic, mercury, and lead. Cosmetic producers embraced these withering criticisms, though, skillfully addressing these concerns in their marketing campaigns, reassuring consumers of the moral and physical safety of their products. Rather than disappearing along with the Old Regime, the commerce of cosmetics, reimagined and redefined, flourished in the early nineteenth century—as political ideals and Enlightenment philosophies radically altered popular sentiment.
Author: Edisol Dotson
Publisher: Routledge
ISBN: 1317957482
Category : Art
Languages : en
Pages : 183
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Book Description
The first comprehensive study of how images of male beauty are projected onto society, Behold the Man: The Hype and Selling of Male Beauty in Media and Culture examines the role media and society play in creating the image of the idealized male. This book explores how these images are interpreted by all genders and sexual orientations in order to investigate the phenomenon’s effect on the self-esteem of adolescent and adult males. Behold the Man provides you with research and examples that identify this problem from many angles to help you realize that being a man is more than merely possessing muscles and good looks. Discussing examples in which both attractive men and women are idealized as “the norm,” Behold the Man argues that men are experiencing the same injustices as women--splashed on the covers of magazines and in advertisements, based on their sex appeal, sometimes to promote nothing more than their looks. Within Behold the Man, you‘ll find topics that relate to the reasons for and effects of male beauty standards, such as: aspects of male beauty, from Ancient Greek ideals to how it is visualized throughout history in art the vision of “the ideal male,” along with sexual connotations, in advertisements for clothing, cologne, sunglasses, automobiles, and shaving products the emphasis of strong, well-built males and their bodies in movies, music videos, and literature how men alter their bodies by dieting and cosmetic surgery to achieve the look found in advertisements today’s growing numbers of male eating disorders caused by the notion that only good-looking, muscular men are acceptable reasons behind the exploitation of the male body and the double standards for male beauty found within gay male communities how advertisers and authors faithfully follow the “bigger is better” theory--from pectoral and bicep muscles to penis size Recognizing how society has created and changed the appearance of the ideal male, this text explains to you the danger men of all ages face who feel they need to be physically handsome to be desirable. From Behold the Man, you’ll learn about the real messages of advertising and media, the problems they cause, and that true self-worth cannot be measured by physical attributes.
Author: United States. National Labor Relations Board
Publisher:
ISBN:
Category : Labor laws and legislation
Languages : en
Pages : 1510
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Book Description
Author: Joan Kanavich
Publisher: Entrepreneur Press
ISBN: 9781599180632
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Make a Healthy Profit Plus: eBay PowerSellers' exclusive category tips! Health and beauty product purchases are often impulse buys based on emotional fulfillment. For the first time, top PowerSellers share their tips and strategies for appealing to this desire to feel more attractive or younger. Discover the best ways to find, list and sell makeup, perfume, hair products, vitamins, skin-care products, nutritional supplements and other items with this expert advice. Learn how to: Temptingly describe vivid colors, aromas and other qualities not easily captured in a photograph Keep up with trends and find the newest, hottest products-at the best prices Use trigger words that induce your customers to make impulse buys Write descriptions for health products that are both clinical and alluring Evoke buyers' emotions and desires to feel younger and more attractive
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1438
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1292
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Author:
Publisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 96
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Book Description
