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Author: Daniel D. Herchenroether
Publisher: Selling Air
ISBN: 0975422405
Category : Stock Market Bubble, 1995-2000
Languages : en
Pages : 340
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Book Description
Author: Daniel D. Herchenroether
Publisher: Selling Air
ISBN: 0975422405
Category : Stock Market Bubble, 1995-2000
Languages : en
Pages : 340
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Book Description
Author: Thomas Streeter
Publisher: University of Chicago Press
ISBN: 0226777294
Category : Social Science
Languages : en
Pages : 354
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Book Description
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Author: Thomas Streeter
Publisher: University of Chicago Press
ISBN: 0226777227
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Author: Steve Call
Publisher: Texas A&M University Press
ISBN: 9781603440912
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In Selling Air Power, Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the Saturday Evening Post, Reader's Digest, and Life trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like Steve Canyon, and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like Twelve O'Clock High!, The Court-Martial of Billy Mitchell, and A Gathering of Eagles projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like Catch-22, On the Beach, and Dr. Strangelove. Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. Selling Air Power adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
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Book Description
Author: Tom Hopkins
Publisher: John Wiley & Sons
ISBN: 1118967232
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase sales Covers the latest selling strategies and techniques in the Digital Age Explains how mastering selling skills can benefit all areas of your life Explores the newest prospecting and qualification strategies If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Aviation
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 134
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Book Description
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 580
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Book Description
Author: Seattle (Chief)
Publisher:
ISBN: 9781570671739
Category : Human ecology
Languages : en
Pages : 0
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Book Description
This book traces the history of the three most famous versions of Chief Seattle's speech.
Author: Robert M. Kane
Publisher: Kendall Hunt
ISBN: 9780787288815
Category : Transportation
Languages : en
Pages : 840
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Book Description
The current conditions of the Air Transport industry, as well as expectations for the future, are presented in sections covering the historical and present status of air transportation, regulation and administration of air transportation, air carrier aircraft (Boeing, McDonnell Douglas, Lockheed Martin, Airbus, and National Aero-space), and general aviation. The final legislation of the General Aviation Revitalization Act (1994) is presented in a new chapter. The included disk contains a DOS-based summary of the chapters. Annotation copyrighted by Book News, Inc., Portland, OR
