Choice and Preference in Media Use PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Choice and Preference in Media Use PDF full book. Access full book title Choice and Preference in Media Use by Silvia Knobloch-Westerwick. Download full books in PDF and EPUB format.
Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675134
Category : Language Arts & Disciplines
Languages : en
Pages : 552
Get Book Here
Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675134
Category : Language Arts & Disciplines
Languages : en
Pages : 552
Get Book Here
Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789237
Category : Social Science
Languages : en
Pages : 706
Get Book Here
Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author: William Loehr
Publisher: Routledge
ISBN: 1000607445
Category : Social Science
Languages : en
Pages : 185
Get Book Here
Book Description
Far from transferring resources from the rich to the poor, as intended, the New International Economic Order (NIEO)—if fully implemented—is more likely to transfer them from the poor to the rich. Thus assert the authors, who present their analysis of trade and investment data in support of their conclusions. The NIEO, a program adopted by the United Nations, proposes increased prices of primary products, tariff preferences for exports of less developed countries to the industrial world, a code of conduct for multinational corporations, international monetary reform, debt forgiveness or rescheduling for the third world, plus a number of other provisions designed to help third world countries. But, the authors contend, all these provisions will further enrich the already rich within the third world, while adding to the poverty of the already poor. Higher prices for primary products would benefit the rich producers at the expense of the poor who buy them. Debt rescheduling would help only those rich enough to incur debt in the first place; because aid is available in finite quantities, this help might be at the expense of the poor. Likewise, trade preferences would also help the rich, who are the major exporters. The NIEO has been widely acclaimed in industrialized as well as in third world countries; this book demonstrates how the effects of the NIEO could well be the opposite from what is widely believed.
Author: Mitchell R. Hardy
Publisher: COGNITION CAPITAL MANAGEMEN
ISBN: 0975584200
Category : Business & Economics
Languages : en
Pages : 540
Get Book Here
Book Description
Author: EduGorilla Prep Experts
Publisher: EduGorilla
ISBN:
Category : Education
Languages : en
Pages : 2058
Get Book Here
Book Description
• Best Selling Book in English Edition for UGC NET Management Paper II Exam with objective-type questions as per the latest syllabus given by the NTA . • Increase your chances of selection by 16X. • UGC NET Management Paper II Kit comes with well-structured Content & Chapter wise Practice Tests for your self evaluation • Clear exam with good grades using thoroughly Researched Content by experts.
Author: Jonathan H. Turner
Publisher: SAGE
ISBN: 1452203458
Category : Psychology
Languages : en
Pages : 769
Get Book Here
Book Description
Written by award-winning scholar Jonathan H Turner, this is a comprehensive, in-depth and detailed review of present-day theory in sociology.
Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538
Get Book Here
Book Description
Publisher description
Author: Edward W. Thorn
Publisher: CSS Publishing
ISBN: 0788011677
Category : Biographical preaching
Languages : en
Pages : 203
Get Book Here
Book Description
Dr. Edward Thorn, pastor and professor of communications, has written a series of wonderful Biblical monologues, the purest form of preaching, and gives other preachers and speakers advice on delivery so that we can bring them to life
Author: Susan R. Beauchamp
Publisher: SAGE Publications
ISBN: 1071922572
Category : Language Arts & Disciplines
Languages : en
Pages : 461
Get Book Here
Book Description
In Introduction to Human Communication, Third Edition, authors Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity.
Author: Rodney Hobson
Publisher: Christian Faith Publishing, Inc.
ISBN: 1641917954
Category : Religion
Languages : en
Pages : 168
Get Book Here
Book Description
A Christian's growth is dependent on what they say they know regarding Christ and what they say they believe about Christ and the application of those beliefs in their circumstances. The Bible is filled with examples of men and women who believed in God and Christ, yet struggled to believe what they heard, read, and said they believed. Abraham and Sarah, Zechariah, Jesus disciples, Paul, and others had issues of believing what they heard or what was written in scripture. What does it mean when a person says, "I believe in God?" How does unbelief affect what a Christian believes? Does what a person believes limit their ability to produce the truths of Christ and its results in their lives? This book is written to explore the challenges of believing the Word of God and learning how to produce the results of those beliefs in their lives.
